1. Social Media and Social network Term refers to combination of webs, applications, platforms, channels and tool that power the phenomena of peer to peer communication and peer to masses.

2. It is the integration of technology and social interaction. When you see social media, think blogs, Facebook, and Twitter. The best explanation for social media is that it’s word of mouth on steroids, and people are sharing more than words. They also share ideas, pictures, video, and audio: Content. Then other users share that content — in turn, through personal connections — at an unprecedented rate. How does social media work?

3. Characteristics of Social Media Participation Encourage the people to contribute and give the feed back those who are interested. Openness Social media provide the open service to give the comments, participate, voting and share the information. Conversation Social media is two way communications in which you add something in any articles and give the feed to author and also give your suggestions. Provide the facility to debating on different topic Community Social media allows communities to inform quickly and communicate effectively. In which share the interesting information, thoughts and feelings. Connected Social media connected the people and decrease distances among the people and also share the daily activity, ideas and interesting information.

4. Udi Burg’s blog  Have you read this one: ‘China has just blocked the option to search the word ‘Egypt’ on the online searching engines and social networks, on grounds of an aspired attempt to organize a demonstration against the government.”  An Egyptian father has named his daughter ‘Facebook’, as a way of thanking the site for its role in helping protesters organise the demonstrations.”  But the whole story becomes entangled, and not for Israel’s best interests, when the only possible replacement for Mubarak is the ‘Muslim Brotherhood’, who’s not considered a big fan of Israel. And what will happen if they will take over? I guess I shouldn’t scare the already scared among us, but I can tell you that good won’t come out of it”.

5. MEDIA AND SOCIETY What is the relationship between media and society?

6. MEDIA AND SOCIETY Radio Film Web AND Society Media Age Status Gender EthnicGroup Ethnic Group TV Paper Strata Changing Location Music Books Relationship Positive Education Telephone Negative Effects

7. MEDIA EFFECTS How much do the media affect our lives? How much do the media affect our lives? Strongly (over estimation) Gradually (subconsciously) Indirectly (over time) Selectively, (over time) It depends on what the source is……. It depends on the audience’s background…. It depends on the consumers beliefs & values Not at all? (under estimation)

8. Changes in Society Population growth? Influx of population? Changing markets? Minority and majority? Immigration? Language? Aging? Income Gay movement Terrorism?

9. GENRE THEORY We are able to recognize and classify forms and structures, and as a result develop conventions and expectations Crime Comedy Documentary WesternsMystery Science Fiction War Love

10. REALITY What we judge to be real or believable depends to a large extent on our experience of life. How things are depicted contributes to our sense of reality, but it needs to be checked out. What we judge to be real or believable depends to a large extent on our experience of life. How things are depicted contributes to our sense of reality, but it needs to be checked out. Our imagination can carry us to all sorts of environments and situations, but there needs to be a degree of familiarity for us to relate to. Our imagination can carry us to all sorts of environments and situations, but there needs to be a degree of familiarity for us to relate to. In a commercial this must be done in 30- 60 seconds! In a commercial this must be done in 30- 60 seconds!

11. REALITY What slice of life is shown? What slice of life is shown? Does it portray life as it really is? Does it portray life as it really is? Do actors play roles in a believable manner? Do actors play roles in a believable manner? How well is character developed? How well is character developed? How is the environment portrayed? How is the environment portrayed? Is the time period reflected accurately? Is the time period reflected accurately? Are complex problems oversimplified? Are complex problems oversimplified? Does it reflect society as it is? Ideally? Does it reflect society as it is? Ideally?

12. Reality, Continued Are actions and their consequences clearly related? Are actions and their consequences clearly related? Is action natural, humane, in the given circumstances or predicament? Is action natural, humane, in the given circumstances or predicament? Are the goals or ideals portrayed attainable by Are the goals or ideals portrayed attainable by ordinary people? Can you identify with the above actions, behavior, goals? Can you identify with the above actions, behavior, goals? Are you left with the impression that the situation is so unrealistic that it is irrelevant? Are you left with the impression that the situation is so unrealistic that it is irrelevant?

13. Violence and “Reality” Gradual trend or development toward explicitness From clean killing to dirty killing From falling down dead to bullet penetration and splatter From adult games to revolting acts of murder From sexual acts to rape and sodomy From fun and laughter to horror and sadism From occasional acts of violence to killing orgies Why is this necessary? Desensitization? Threat to imagination and mental activity

14. VIOLENCE Violence may be defined as….. - Physical or moral force…. - Unjust strength or power applied to any purpose….. - Destruction of human life and personal belongings…… - Bodily harm caused by the use of a weapon - Sexual intercourse without permission…. - Invasion of a sovereign nation or land…..

15. RESULTS OF VIOLENCE  Insensitivity to real violence  Aggressive behavior  Fear of people and world  Fear or acceptance of law enforcement  Acceptance of violent solutions  Equating of weapons with power  Acceptance of revenge as justifiable  Acceptance of rape as justifiable  Abuse of women and children  Catharsis?

16. Television and Politics Questions Why is TV interested in political campaigns? Who takes advantage of media coverage? Which medium does best communicating presidential politics? Other politicians? Why? How much does TV inform people’s voting decisions? Does TV provide balanced or unbiased coverage? Equal time? How well does TV cover presidential debates? Others? Does TV emphasize image over substance? Do negative TV ads. work? Why? Why not? What influences the way people vote? What does Lazarsfeld’s Two-Step-Flow Theory seems to suggest?

17. Problems with News Shift towards entertainment rather than information More superficial or simplified Focus on dramatic events Focus on crime, particularly murder Concerned with ratings and profit Less respectful of human rights, particularly privacy Less concern with jeopardizing legal process Watchdog role is inclined to be negative Journalists Influenced by “pack journalism” News less controversial or confrontational Fear of lawsuits prevents tackling controversial subjects Tendency to have patriotic bias Convergence with other media undermining uniqueness