2. writer publisher reader editor Sales production Traditional Publishing Publishers take care of editing, book design, production, sales and marketing Books are mass produced in batches of few thousands at least

3. writer publisher reader editor Sales production Traditional Publishing Suitable for books with a wide target audience Less work for author (and also less control – on pricing, production and even content)

4. writer publisher reader editor Sales production Traditional Publishing Publishers control what gets published Total Time to market is High (~ 1 year) Very little direct interaction between readers and authors

5. writer reader editor Self Publishing Sales production Self Publishing puts authors back in control

6. writer reader editor Self Publishing Sales production Decides what gets published and in what format? Retails full control over his/her work Gets to Interact directly with his/her readers Author

7. reader editor Self Publishing Sales production Wow ! So what's the catch? writer

8. reader editor Self Publishing Sales production There is no catch really; But some challenges writer

9. reader Self Publishing Sales production Responsibility of editing and book design is now on author You can hire 3rd party service providers for a nominal one time charge writer editor

10. reader editor Self Publishing Sales production writer Authors have to get involved in marketing and promoting the book Same is true for traditional publishing today

11. reader editor Self Publishing Sales production Hmm.. but what about production? Who pays for that? writer

12. reader editor Self Publishing Sales production writer Nobody! At Pothi.com, all books are produced on demand, using digital printing. Which means no upfront cost for you and for us! At Pothi.com, all books are produced on demand, using digital printing. Which means no upfront cost for you and for us!

13. Book is created One batch of n copies printed One batch of n copies printed Books sent to stores Books sent to stores Readers Buy Book is created Book is listed in online stores Book is listed in online stores Reader orders Book is produced and shipped Book is produced and shipped Traditional Books POD Books

14. Apart from removing the initial investment, POD opens up a host of new opportunities Update content regularly (Travel books) ‏ Write books for a niche audience (Computer Books in Indian Languages) ‏ Personalize content for readers (Large fonts) ‏ Offer smaller chunks of content (one story at a time) ‏

15. Type your books in MS Word 1 Create a cover or choose from our templates 1 Upload t on our website – Free! 1 Specify your earning per book We calculate the price and list it on our store Reader orders on our store We print it using Print on Demand Technology and Ship it Your margin is transferred to your account Price of a book is calculated as Production Cost + 2*earnings specified by you2 1)This is one example scenario of how to prepare your book. There would be many other options for these. 2)This assumes that our margin is same as your margin. This is tentative and may change. Taxes, shipping and other charges would be extra

16. Non-exclusive, non-binding contract. Pull out your books anytime or publish elsewhere simultaneously Support for Many LanguagesPaid Services Available for Help with Book PreparationPaid Services Available for Book Promotion Support for Books prepared in MS Office, Openoffice.org, Staroffice and other tools Free tutorials are available for these and other useful tools on our website

17. Our Homepage: http://pothi.comhttp://pothi.com How to prepare and Submit your book: http://pothi.com/pothi/writer http://pothi.com/pothi/writer Estimate Price of your Book: http://pothi.com/pothi/estimate-price http://pothi.com/pothi/estimate-price Frequently Asked Questions: http://pothi.com/pothi/faq http://pothi.com/pothi/faq

18. Need More Information? Want to Self Publish Right away? Need Help? Reach us at writer@pothi.com

19. A start-up based in Bangalore Abhaya Agarwal Jaya Jha Founders Currently a Ph. D. Student at Carnegie Mellon University Earlier Worked in Software Product Industry for 3 years B. Tech. in Computer Science and Engg. From IIT Kanpur Avid Reader and Enjoys Writing (http://abhaga.blogspot.com) Abhaya Agarwal Most Recently Product Manager at Google India Earlier MBA from IIM Lucknow B. Tech. in Computer Science and Engg from IIT Kanpur Avid reader and writes at http://jayajha.wordpress.com Jaya Jha