2. Good Morning! Be prepared to present

4. Good Morning! Fear of public Speaking Fear of heights Fear of flying Fear of the dark Fear of death Fear of spiders Fear of failure Fear of commitment Fear of rejection Fear of intimacy 5 ways to make an effective presentation Describe in detail why each is important

5. Good Morning Please create a new folder called Chapter 3

6. Tough Mudder Warrior Dash

7. FDA Convey facts about risks Is this appropriate Marketing ? Effectiveness ?

8. November 7, 2011 Judge says NO GO! Should this be Legal or not?

9. Choose Your Favorite Band! Use the Internet to look up the fan club of a favorite singer – Cost, includes? What merchandise related to this singer/group is being sold? What are the prices? What else is offered? Report your findings (Word Doc)

10. Open Link on Fisher’s Site “PAY COLLEGE ATHLETES” Or look up your own article about paying college athletes

11. Industry Group of organizations involved in producing or handling a product or service Ex. Hotel industry Ex. Concert industry Ex. Music industry – Various segments Country Rock Hip Hop

12. Industry Standards Guidelines and goals set for different entertainment elements Example: 5 Star Hotel – Immaculate rooms – Swimming pool – Nicely furnished – Fitness center – Internet/computer – Et c.

13. Choose an Industry US Sports Camps Television Concerts College Sports Car Racing Hotel industry Theme Parks Music WWF High school sports Broadway Plays

14. Industry Trends – Show the latest demand – Where is the industry headed? Sports Camps – # of days of camp – Cost of camp – Maximum enrollment – Best time of year for success – Most effective advertising methods

15. Choose an Industry US Sports Camps Television Night clubs Concert industry College Sports Car Racing Hotel industry Theme Parks Music WWF High school sports Electronics, guns etc. Broadway Plays

16. Industry Analysis Choose an industry Research: – Industry standards – Recent industry trends Report your findings in a graphical organizer 1.Standards (5) 2.Trends (4) 3.How will you gear your marketing money toward your industry trends? (3 ways)

17. Cruise Industry Trends New Ships 26 in last 2 years Strong interest in group travel New popularity & demand for theme cruises, namely music, food & wine Safety & Reliability of Cruise Ships Baby boomers are the biggest growth market Surveys show # 1 in perceived value in overall vacations Survey: Customers want Incentives to book in advance

18. You are a junior marketing executive, you have been asked for ideas. Based upon the trends that you just researched, determine a marketing strategy that you would use to react to one of those trends. Write a memo to your marketing manager explaining 2 of the trends and how you plan on responding to the trend. TO:xxx FROM:xxx DATE:xxx SUBJECT:xxx xxx

19. Good Afternoon! Please Complete (# 3 below) Report your findings in a graphical organizer 1.Standards (4) 2.Trends (4) 3.How will you gear your marketing money toward your industry trends? (3 ways)

20. BLOCK 4 - NFL PROJECT RESULTS Witchita Wacos93.85 % LA Carebears93.00 % Cincinnati Storm91.2 % Vegas Gamblers91.1 % San Jose Spartans87.4 % PGH Flight 87.3 %

21. BLOCK 2 - NFL PROJECT RESULTS Milwaukee 77 % Raleigh79 % Honolulu86 % San Antonio86.25 % Hollywood Angels87 % Las Vegas Cougars88 %

22. OPENING ACT Page 66

23. Special Marketing Tools Motivational speaker Books – Writing their stories – Why? Sports Camps Sponsorships Clinics

24. Motivational Speaking & Writing Why do athletes write books? What are some books that athletes have written?

25. Writing Stories Ghostwriter – Sports figures/celebrities tell their story – Ghostwriters write the book & charge a fee Literary agent – For a % of sales, plans the marketing campaign & personal appearances

26. SEM Current Events Good afternoon! 1.Go to: www.sportsbusinessdaily.com or www.sportbusiness.com www.sportsbusinessdaily.comwww.sportbusiness.com 2.Look at current events & be prepared to discuss 3.Who did Hardee’s/Carl’s recently signed for an advertising campaign – Smart move? Bad move? – Effective marketing? – Why or why not?

27. Travel & Tourism Tourism – Traveling for pleasure Where would you like to travel? Look up the most popular travel destinations in the U.S.A……world What do you find?

28. Destinations: Tourism & Travel Travel industry – Worlds largest industry – Employs 220 million people Direct economic impact – Total new spending resulting from an event – Super Bowl 3.5 days spent in the city $375.00 per day spent Indirect economic impact – Portion of the money that is spent by visitors on local goods that is in turn spent locally by employers/employees

29. Open your book to page 73 Opening Act

31. Tailor-Made Vacations Niche Travel – Recreational travel or tours planned around a specific interest – Ex. Music students traveling across Europe listening to classical music SLEEP OUTDOORS

32. Ecotourism – What is it? – Responsible travel to natural areas that conserves the environment and sustains the well being of the people

34. Choose your Destination Amusement park National parks Beach Cruise Resort (All inclusive) City (Vegas, Los Angeles, Miami, Chicago, etc.) Rock & Roll/Football HOF

35. Good morning! Not done with poster? Finish it now! Done w/poster? Please pick up a scavenger hunt & complete it What is a good advertisement?

36. Destination PowerPoint 1.Information about your city (Population, # of tourists, year established, year round average temperatures etc.) – What specific utility do you receive? – Sell your city to us!! 2.Flight info, rental car 3.Hotel info, Food (restaurants) 4.Activities to do (at least 4 activities) 5.List of total expenses

37. Sample Total Cost Slide Total Las Vegas Trip Costs (3 nights) Flight (roundtrip from D.C.)$309.00 Mandalay Bay Hotel$119.00 (per night) $399.86 (total) Food (8 meals)$72.41 Activities (4 total)$129.99 Total Cost$911.26

38. Choose A Destination 1.Pair up (team up with someone new) 2.Research your destination – Poster or PowerPoint or Prezi 3.Your job is to entice people to go there – How will you encourage people to visit your destination – Be creative 4.Be sure to include: – Expenses incurred: (Flight info, rental car, food) – Hotel info – Be descriptive – Food (restaurants) – Activities to do (at least 8 activities) – Anything else you feel is applicable

39. Warm up………..Good Afternoon! Quiz today - Chapter 3 Take a look at your notes now Today 1.International tourism 2.Present posters 3.Chapter 3 quiz

40. Good Morning! Take 20 minutes and finish your visual on your destination

41. Good morning! Please Open Your Chapter 3 Notes Print your compare and contrast cruise info

42. Worldwide SEM Events Opening act – Page 78 Most popular sports worldwide? – Look up the top 5 Expanding India & China Amusement Parks Built 1990-2006 USAChina < 2002500 Population USA312 Million China1.4 Billion India1.1 Billion

43. Joint Venture – Disney & Hong Kong Govt. shared costs & profits Infrastructure – Water, sewer, roads, framework Globalization – International economic relationships where goods & services flow around the world A World Mouse

44. International Sports Trends After WW II…… MLB opened an office in Tokyo – Gum, baseball caps, etc. World Baseball Classic – Modeled after world cup – 17 day tournament – Began in 2006 – Profited $15 Million

45. Go to Mr. Fisher’s site Sports Marketing Chapter 3 “Role of International Sports & Entertainment Marketing” Research and post

46. 2014 World Cup

47. Piracy Theft of copyrighted material – Music – DVD’s – Software – Etc. Computer Hardware Sales USA$158 Billion China$64.4 Japan$54 Germany$24.4 Britain$23.5 Brazil$14.2 Australia$13.1 Computer Software Sales USA$137.9 Billion Japan$23.4 Germany$20 Britain$16.8 France$12.6 Canada$7.3 Italy$6.3 China$5.4

48. 2009, online music sharing Recording industry successfully prosecuted – Minnesota woman 24 songs She was required by a federal civil jury to pay a total of $222,000. She got off lightly, having been actually accused of sharing more than 1,700 songs.

49. SOPA What is SOPA? What are your thoughts on the theft of copyrighted material? Is it ethical or not? Do you do it?

50. Warm up………..Good Morning! Matt Anderson (Lock Haven) will be coming in tomorrow to speak. 1.Pair up with a neighbor & Create a list of questions that you may want to ask him tomorrow 2.Next…Chapter 3 Quiz

51. Pair up With A Neighbor Page 89 Six Flags Answer the questions in detail