2. More Digital Cinema More Marketing Avatar The Boat That Rocked This Is England 10 20 30 40 50

3. 10 What’s the primary advantage for independent film companies to shoot digitally?

4. 10 It’s ridiculously cheaper

5. Who’s The Character - 20 Why would the use of green screen/CGI not have worked for This is England?

6. Who’s The Character – 20 It didn’t fit in with the film’s chosen genre (Social Realism)

7. Who’s The Character - 30 What is the name of the scheme put together by the UKFC to try and help independent films get seen in independent cinemas?

8. Who’s The Character – 30 Digital Screen Network

9. Who’s The Character - 40 What’s the main argument that digitization is not working to level the playing field (think specifically to exhibition)

10. Who’s The Character – 40 The top ten distribution companies have seen their market share increase during the digital movement

11. Who’s The Character - 50 There were 449 3D screens in the UK in 2009, how many in 2010 (within 75)?

12. Who’s The Character – 50 1067 On the back of Avatar and Toy Story 3D

13. The Boat That Rocked Talk show appearances, film reviews, magazine stories about the stars are all examples of what type of marketing?

14. Themes in Macbeth– 10 Below The Line

15. Themes in Macbeth - 20 What does USP stand for?

16. Themes in Macbeth – 20 Unique selling point

17. Themes in Macbeth - 30 Explain the difference between push media and pull media. Which one did Avatar largely use?

18. Themes in Macbeth – 30 Push media – the audience is passive Pull media – the audience is active Avatar’s marketing campaign was considered the most interactive ever to that point

19. Themes in Macbeth - 40 The Boat That Rocked’s poster campaign demonstrated clear intertextuality with what famous band?

20. Where Did It Happen? – 40 The Beatles

21. Themes in Macbeth - 50 Due to its small budget, besides online marketing, This Is England had to rely on what exhibition plan to aid in its marketing?

22. Where Did It Happen? – 50 Releasing it to film festivals first to utilize the positive press in their campaign

23. Sons of Anarchy Avatar was rated 12A. What is the advantage of this rating in reaching a target audience

24. Finish the Quote– 10 It’s really the most universal age bracket It also helps that 63% of cinema viewers are 35 and under – this is the age bracket to appeal to

25. Finish the Quote - 20 What is the USP for Avatar?

26. Finish the Quote – 20 Cultural event Groundbreaking technology (gotta see it on the big screen) 3D rebirth Return of James Cameron

27. Finish the Quote - 30 What are 3 advantages that the financial backing of major studios tend to have during the production phase (cannot say bigger budget)

28. Finish the Quote – 30 Star appeal A-List directors Acquiring rights Film more footage Higher quality technology

29. Finish the Quote - 40 Who were 2 market leaders in the food and beverage industry that Avatar partnered with during the marketing phase of the film?

30. Finish the Quote – 40 McDonalds and Coca-Cola (Coke Zero)

31. Finish the Quote - 50 What was the American television program (and network) that became the largest live trailer exhibition in history when it showed the trailer for Avatar

32. Finish the Quote – 50 Fox TV – Dallas Cowboys NFL Football Game

33. Fingersmith - 10 It’s said that Working Title don’t make British films but they make _______________?

34. Who Said That? – 10 Mid-Atlantic Films

35. What are they talking about? - 20 What was some confusion in the audience in regards to the director and genre of The Boat That Rocked?

36. Who Said That? – 20 Richard Curtis is known for Romantic Comedies but this was a raunchy comedy

37. Who Said That? - 30 What did the BBFC do that severely limited TBTR’s chances for success in the UK

38. Who Said That? – 30 Gave it a 15 rating

39. Who Said That? - 40 Explain the mistake made with TBTR’s marketing plan with a music streaming service

40. Who Said That? – 40 Spotify playlists were of songs that would appeal to 50-60 year olds 50-60 year olds weren’t using Spotify in 2009 83% of theatre goers are under 45

41. Who Said That? - 50 Although Pirate Radio did very poorly at the box office in the U.S., what distribution factor (outside of piracy/release dates) suggests it could have done better potentially

42. Who Said That? – 50 It was only released on ¼ of screens in the U.S. that its competitors were released on This is called a limited release

43. Wild Card - 10 This is England was rated what by the BBFC?

44. Wild Card – 10 18

45. Wild Card - 20 Who was the production company for This is England?

46. Wild Card – 20 Warp Films

47. Wild Card - 30 What were the revenues for This Is England?

48. Wild Card – 30 5 million GBP – Source (Wikipedia, Box Office Mojo, IMDB)

49. Wild Card - 40 What was the USP for This is England

50. Wild Card – 40 Controversial genre (racism) Critical success

51. Wild Card - 50 This is England received a grant from the UK film council. It’s said for every pound that the UKFC invests in a film, that film returns how much in revenues?

52. Wild Card – 50 5 pounds