1. Principles of Marketing Marketing Academic Course Guide Kotler et al Principles of Marketing Euro ed 6e 9780273742975 720pp April 2013 Adaptation of US title New ed. March 2016 Solomon et al Marketing Euro Ed 2e 9780273758167 660pp December 2012 Adaptation of US title Brassington Essentials of Marketing 3e 9780273727644 624pp September 2012 Blythe Essentials of Marketing 6e 9780273757689 360pp May 2012 New ed. January 2016 Kotler Marketing An Introduction 3e 9781292017518 648pp August 2015 Adaptation of US title Consumer Behaviour Solomon Consumer Behaviour 5e 9780273772729 744pp June 2013 Adaptation of US title New ed. March 2016 Schiffman Consumer Behaviour 2e 9780273736950 480pp October 2011 Adaptation of US title Marketing Research De Pelsmacker Marketing Research with SPSS 9780273703839 456pp April 2008 Malhotra Marketing Research 4e 9780273725855 1,064pp July 2012 Adaptation of US title Wilson Marketing Research 3e 9780273718703 432pp September 2011 McGivern The Practice of Market Research 4e 9780273773115 600pp May 2013 Marketing Communications Fill Marketing Communications 6e 9780273770541 1000pp April 2013 New ed. due March 2016 Fill Essentials of Marketing Communications 9780273738442 440pp May 2011 De Pelsmacker Marketing Communications 5e 9780273773221 680pp July 2013 International Marketing Hollensen Essentials of Global Marketing 2e 9780273756545 560pp June 2012 Hollensen Global Marketing 6e 9780273773160 840pp September 2013 New ed. April 2016 Usunier Marketing Across Cultures 6e 9780273757733 496pp December 2012 World English language rights Albaum & Duerr International Marketing & Export Management 7e 9780273743880 1,024pp June 2011 New ed. February 2016 Marketing Management Hollensen Marketing Management 3e 9780273778851 720pp October 2014 Kotler Marketing Management Euro edition, 2e 9780273743613 1,064pp June 2012 Adaptation of US title New ed. Jan 2016 CORE SUBJECTS Malhotra Essentials of Marketing Research 9780273724339 456pp April 2013 Adaptation of US title Pickton Integrated Marketing Communications 2e 9780273770541 800pp September 2004 NEW EDITION

2. Relationship Marketing Egan Relationship Marketing 4e 9780273737780 328pp March 2011 Peelen Customer Relationship Management 2e 9780273774952 440pp September 2013 Adaptation of PE Benelux title Limited Rights Jobber & Lancaster Selling and Sales Management 10e 9781292078007 544pp March 2015 Direct Marketing Public Relations Tapp Principles of Direct & Database Marketing 5e 9780273756507 567pp December 2013 Tench & Yeomans Exploring Public Relations 3e 9780273757771 664pp November 2013 Selling & Sales Management Digital Marketing Chaffey Digital Marketing 5e 9780273746102 728pp October 2012 New ed. due Nov. 2015 ELECTIVES New Product Management Trott Innovation Management and New Product Development 5e 9780273736561 648pp September 2011 Marketing Strategy Keller Strategic Brand Management 2e 9780273737872 968pp November 2011 Hooley Marketing strategy & Competitive Positioning 5e 9780273740933 592pp August 2011 New ed. due March 2016 Marketing Planning Blythe Marketing Planning 9780273724711 288pp May 2010 Burk Wood Essential Guide to Marketing Planning 3e 9780273773634 320pp July 2013 Sustainable Marketing Emery Sustainable Marketing 9780273723288 336pp December 2011 Marketing Academic Course Guide ** Don’t forget our Study Skills titles **Study Skills Corporate Reputation Fill Corporate Reputation, Brand & Communication 9780273727590 360pp February 2012 Advertising Fill Advertising 9780273760894 416pp September 2012 Eagle Social Marketing 9780273727224 368pp December 2012 Wolstenholme Introduction to Public Relations 9780273750987 400pp May 2013 Retail Marketing Goworek Retail Marketing 1e 9780273758747 496pp New title July 2015 NEW TITLE NEW EDITION Beech The Marketing of Sport 1e 9780273688266 592pp