1. More Applications = Increased Enrollment Increasing Postsecondary Education Attainment in Appalachia – Promising Practices, Enduring Challenges June 10, 2014 Asheville, North Carolina The Appalachian Higher Education Network Conference

2. Overview Defining the Problem A Part of the Solution Results

3. Defining the Problem

4. Source: Council of Graduate Schools, Communicator November, 2011 3 rd (tied) for 55-64 yr olds 16 th for 25-34 yr olds

6. Lumina Foundation, A Stronger Nation through Higher Education, June 2014 39.4 2012

7. Lumina Foundation, A Stronger Nation through Higher Education, June 2013 State Coordinator: Willietta Ellis Conner - wconner@alsde.edu

8. Lumina Foundation, A Stronger Nation through Higher Education, June 2013 State Coordinator: Sarah Wenham – Sarah.Wenham@usg.edu

9. Lumina Foundation, A Stronger Nation through Higher Education, June 2013 State Coordinator: Kim Dolan – kdolan@kheaa.com

10. Lumina Foundation, A Stronger Nation through Higher Education, June 2013 State Coordinator: Lashanda Colbert Vance – lvance@mississippi.edu

11. Lumina Foundation, A Stronger Nation through Higher Education, June 2013 State Coordinator: Emily Bolick – eabolick@northcarolina.edu

12. Lumina Foundation, A Stronger Nation through Higher Education, June 2013 State Coordinator: Rebecca Watts rwatts@regents.state.oh.us

13. Lumina Foundation, A Stronger Nation through Higher Education, June 2013 State Coordinator: Jill Hans – jhans@pa.gov

14. Lumina Foundation, A Stronger Nation through Higher Education, June 2013 State Coordinator: Kate Derrick – kate.derrick@tn.gov

15. Lumina Foundation, A Stronger Nation through Higher Education, June 2013 State Coordinator: Paula Fisher – paulafisher@schev.edu

16. Lumina Foundation, A Stronger Nation through Higher Education, June 2013 State Coordinator: Jessica Kennedy – jkennedy@hepc.wvnet.edu

17. Meeting the need for an educated workforce

25. A Part of the Solution

26. “Sometimes a student going to college is as simple as someone helping them to apply” (J. Watts, 2010)

27. American College Application Campaign Event The Basics : Focuses on first-generation students Occurs in the fall (October – November) Takes place during the school day Requires collaboration (K-12/HE) Utilizes existing networks and infrastructure Builds “College Going Culture/Expectation” Uses school personnel and volunteers – keeping costs low

28. Statewide Steering Committee Stakeholders; Led by state’s ACAC Lead Agency Statewide Steering Committee Stakeholders; Led by state’s ACAC Lead Agency American College Application Campaign ACAC Pilot High School Site Coordinator ACAC Pilot High School Site Coordinator Students Apply to College! ACAC Structure: State and Local ACAC Pilot High School Site Coordinator ACAC Pilot High School Site Coordinator ACAC Pilot High School Site Coordinator ACAC Pilot High School Site Coordinator

29. 2005

30. 2008

31. 2009

32. 2010

33. 2011

34. 2012

35. 2013

36. AlaskaHawaii 2014

37. American College Application Campaign Steering Committee James ApplegateIllinois Board of Higher Education (formerly, Lumina Foundation) Molly Corbett BroadAmerican Council on Education Greg DarniederUnited States Department of Education Kati HaycockThe Education Trust Bobby KanoyAmerican Council on Education Martha KanterNew York University (formerly, United States Department of Education) Paul LingenfelterState Higher Education Executive Officers Richard LaineNational Governors Association Sheri RanisLumina Foundation for Education Roberto RodriguezWhite House Domestic Policy Council Chris MinnichCouncil of Chief State School Officers

38. Partners and Support Funding: –Lumina Foundation –The Kresge Foundation –Bill & Melinda Gates Foundation –Bank of America Charitable Foundation –USA Funds –College Board Through funding, ACAC provides free technical assistance and training to states implementing Campaign initiatives

39. Results

40. ACAC Impact

42. Strong & consistent ramp-up within states 42 Historical RolloutFuture Rollout % Schools in state adopting ACAC By Year State Adopted ACAC

43. 43 NCGA TN CO SCWV FL MN MI KY AZ, DE, DC, HI, IL, IA, MA, MT, OH, OK, OR, RI, VA, WA, WI AL, AK, CA, ID, IN, LA, ME, MD, MS, MO, NV, NM, NY, TX AR, KS, NE, PA, SD, VT, WY CT, NH, NJ, ND 30K = 100% Schools adopting ACAC (000s) 6-8x impact in 2018E vs. 2013 Tipping point (90%)

44. Results (North Carolina – 2008) YearStart DateEnd DateWeek Total Apps Submitted 20089/28/200810/4/2008Oct - Week 16,785 200810/5/200810/11/2008Oct - Week 27,837 200810/12/200810/18/2008Oct - Week 39,849 200810/19/200810/25/2008Oct - Week 49,252 200810/26/200811/1/2008Oct - Week 515,355 200811/2/200811/8/2008Nov - Week 19,541 200811/9/200811/15/2008Nov - Week 241,915 200811/16/200811/22/2008Nov - Week 39,443 200811/23/200811/29/2008Nov - Week 46,121 200811/30/200812/6/2008Nov - Week 59,846

45. Results (North Carolina – 2009) 20099/27/200910/3/2009Oct - Week 17,406 200910/4/200910/10/2009Oct - Week 28,707 200910/11/200910/17/2009Oct - Week 311,360 200910/18/200910/24/2009Oct - Week 410,111 200910/25/200910/31/2009Oct - Week 514,610 200911/1/200911/7/2009Nov - Week 113,178 200911/8/200911/14/2009Nov - Week 212,581 200911/15/200911/21/2009Nov - Week 353,990 200911/22/200911/28/2009Nov - Week 47,224 200911/29/200912/5/2009Nov - Week 511,481

46. Results (North Carolina – 2010) 20109/26/201010/2/2010Oct - Week 17,300 201010/3/201010/9/2010Oct - Week 27,772 201010/10/201010/16/2010Oct - Week 39,891 201010/17/201010/23/2010Oct - Week 49,735 201010/24/201010/30/2010Oct - Week 513,176 201010/31/201011/6/2010Oct - Week 613,077 201011/7/201011/13/2010Nov - Week 111,588 201011/14/201011/20/2010Nov - Week 247,957 201011/21/201011/27/2010Nov - Week 38,367 201011/28/201012/4/2010Nov - Week 413,490

47. 2008 Applicant Statistics 20,000 students submitted 41,915 applications Data on 17,000 - sent through the National Student Clearinghouse 79% matriculated in Fall 2009 Additional Fact: For the last 10 years, the college participation rate of the lowest-income quartile of students in North Carolina has increased every year.

48. Mark your Calendar! American College Application Campaign 2014 November 2014

49. Questions? Please contact any member of the ACAC team Bobby KanoyJoe Watts bkanoy@acenet.edujwatts@acenet.edu Joni PetschauerMelissa Caperton jpetschauer@acenet.edumcaperton@acenet.edu