2. Mass Production & Production Lines Lesson Objectives -To understand how the process of mass production contributed to the 1920s economic boom.

3. Watch America – The Story of Us (Boom) History Channel - America the story of the US Ep 8 – Boom– (Play from 9:35 – 12:25) – Henry Ford and the Model T https://www.youtube.com/watch?v= w_4dQC-b0QA

4. Henry Ford Make sure you understand the following: 1) Model ‘T’ Ford 2) Assembly Line 3) The Cycle of Prosperity

5. The Model ‘T’ Ford Henry Ford set out to build a car which everyone could afford to buy. It was slow, ugly and difficult to drive, and was nicknamed the ‘Tin Lizzie’ by the American people.

6. The Model ‘T’ Ford The attraction of the Model T Ford was that its price never increased. Costing $1200 in 1909, the price in 1928 was only $295. By 1929 Ford was producing more than one car per minute

7. Mass Production Ford invented the idea of using an Assembly Line to speed up production.

8. Mass Production Ford was able to sell cars cheaply because they were mass-produced, and every part was Standardised (only one colour and one engine size were available). By producing large numbers of cars on an Assembly Line Ford needed fewer skilled workers, and that cut the cost of paying wages.

9. Key Quote – Henry Ford How would this have helped to cut production costs? ‘A customer can have any colour he likes for his car so long as it's black’

10. Assembly Lines ‘… each man and each machine do only one thing... the thing is to keep everything in motion and take the work to the man not the man to the work’ Henry Ford 1925

11. Vehicle Production 1 minute video from folder Consider the affects that the car industry has on other industries in America such as petrol, rubber, glass, etc.

12. Car Production & Cycle of Prosperity Car production used up 20% of America's steel, 80% of her rubber, 75% of her plate glass and 65% of her leather. By the end of the 1920s American cars used seven billion gallons of petrol a year. This helped to create jobs in the oil industry and made the oil state of Texas rich.

13. Aerial view of the Moulin Rouge plant in 1930 In 1929, there were 81,000 men working in this one factory

14. Car Industry Mass productions & Standardisation lead to increased car sales. More Standardised parts are needed More jobs are created in other industries. SteelGlassRubberLeather More people with jobs means that they can afford to buy a car! Jobs in Diners, Motels & Gas Stations. More Oil is used. More roads are built. The Cycle of Prosperity!

15. Task: Using pages 30-31 of your white SHP read the following section: Why is Henry Ford so significant in American history? Complete questions 3-7 on page 31. For question 7 analyse why the writer of Source 8 may have the opinion he does.

16. Plenary Discuss the importance of the car industry to the economic boom of the 1920s.

17. Homework due this Friday: Features of the Boom (refer to next slide) To understand the different ways in which the American economy and society boomed in the 1920’s  Consumerism ( advertising/ household appliances and electrical goods/ department stores)  New industries  Transport industry  Construction industry

18. Create an A3 keyword and fact sheet that shows the main features of the boom. Aim to include as many key-terms from the handout as you can (put a tick next each of the terms you include!) Your factsheet should be visually interesting and contain the keywords that will help you describe and explain how the American economy boomed in the 1920’s Eg it could be within the frame of a Model T or a series of skyscraper buildings… References: 1) White SHP 22-24 2) Orange WJEC 112