1. WELCOME TO ITALY

2. Situated in Mediterranean Europe, Italy has land frontiers with France,Switzerland Austria Slovenia. The peninsula is surrounded by the Ligurian Sea, the Sardinian Sea and the Tyrrhenian Sea in the west, the Sicilian Sea and the Ionian Sea in the south and the Adriatic Sea in the east. Map of Italy

3. Italy's Profile  Area: 116,303 square miles Population: 56,778,000 Capital: Roma (2,775,000 habitants) Other important cities : Milano Firenze Napoli Bari Trieste Torino Padova Palermo Venezia Cagliari Genova Verona Brescia Bologna Perugia

4. The miracle of Italy is that all its treasures come packaged in a gorgeous country  Art & history ( Rome, Venice, Florence )  Food & wine ( Tuscany, Veneto, Piemonte)  Business/ Expo (Milan, Bologna,Verona)  Thermal & Spa (Tuscany, Liguria, Trentino)  Mountains (Piemonte, Trentino, lombardia)  Beaches & Lakes (Sardinia, Campania, Sicily)

5. Seasonality High Season March - April – May June – September – October Low Season Nov – Dec –Jan – Feb – July - Aug

6. Rank Country Arrivals & Market share 2005/2006 Italy ranks fourth among the world's top tourism RANKCOUNTRYARRIVALS(MILLIONS) MARKET SHARE 1FRANCE769.8 2SPAIN537.0 3USA466.0 4ITALY415.5 5CHINA405.2 6UK293.6 7MEXICO223.0

7. OCCUPAMCY AND AVERAGE ROOM CHARGE 2005 OCCUPANCY AVERAGE ROOM (EURO ) ALL ITALY 64.299 ROME74.0149 VENICE67.7251 FLORENCE66.0145 MILAN64.1110 BOLOGNA55.4105

8.  · Country of origin (number of tourists in 2005):  · Africa: 155,000.  · America: 2,004,000.  · Europe: 55,841,000.  · East Asia and the Pacific: 1,347,000.  · South Asia: 74,000.  · Other: 100,000.

9.  · Holiday: 53 %  · Education: 3 %  · Health: 1 %  · Religious:5 %  · Visiting friends and relatives: 6 %  · Shopping: 5 %  · Business: 25 %  · Other: 2 % · Average duration of stay : 8 days (APPROX.)

10. Rome best hotels Adriatic Hotel ** Best rates !! www.adriatichotel.comwww.adriatichotel.com October $ 58 (GTA n/a) www.adriatichotel.com Castellino palio bianco *** Best Location !! October $150 (GTA n/a) Quirinale **** Best Hotel !! October $169 (GTA 177) Ambasciatori ***** One of the most famous ! October $270 (GTA 299)

11. Attraction in Rome www.romaturismo.it  Vatican city  Coliseum  Spanish steps  Trevi’s Fountain

12. Venice Best Hotels Rivamare Hotel ** best rates !! www.hotelrivamare.com October E 64 (GTA 78) Trieste hotel *** Best value !! www.hoteltrieste.com October E 77 (GTA 90) Sofitel Venezia **** Best Hotel !! www.sofitel.com October E 277 (GTA n/a)

13. Attraction in Venice www.veniceguide.net  San marco square  Gondola Tour  Carnival  Murano

14. Florence best deals www.florence.net www.florence.net Albergo Firenze** www.firenzealbergo.it October E 69 (GTA 91) Meridiana Hotel*** www.meridiana-hotel.com October E 107 ( GTA 113) Villa Carlottta **** www.villacarlotta.it October E 141 (GTA 160)

15. Attraction in Florence www.florence.net  Ponte vecchio  Cathedral  Uffizi Museum  David of Donatello  Gitto’s Tower

16. Milan best deals Cervo Hotel*** Best Price !! October E 99 (GTA 105) Enterprise Hotel **** Best Expo Hotel !! October E 153 ( GTA 169) Sanpi Hotel **** Best value!!! October E 149 ( GTA n/a)

17. Attractions in Milan www.hellomilano.it  Exposition center  Duomo  Shopping areas  San Lorenzo Basilica  Fashion

18. How can I help you to sell more ?   Please send any questions, comments, suggestions or request to: Gennaro Vitale gennarov@touricoholidays.com Tel. +39-3891711557