1. Compete strategically in the enterprise—sell Microsoft Application Platform. Help grow revenue and accelerate adoption and Software Assurance attach. Microsoft Enrollment for Application Platform

3. Solutions Offerings and Enrollment Enrollment for Application Platform Program Details Customer Benefits and Opportunities Call to Action Appendix

4. Why to Buy: Packaged solutions to facilitate customer standardization Aligned offerings to support the sales motion Solutions that map to the customer’s business drivers and where they are at in the Infrastructure Optimization (IO) model How to Buy: Enroll through the EA Enrollment for Application Platform Enrollment for Core Infrastructure* For commercial and government Agnostic Model-based Approach In frastructure Platform * Enrollment for Core Infrastructure is also available through the Enterprise Subscription Agreement

6. Enable customers to standardize on the Application Platform. Increase annuity revenue through Software Assurance attach. Accelerate deployment of the Application Platform products for mission critical applications through significant price savings on Premium Edition.

8. 8 Commits to 20% annual growth with 35% on Premium Editions Commits to 20% annual growth with 35% on Premium Editions Up-front payments with growth and mix built in Up-front payments with growth and mix built in End of three-year term, customer purchases licenses at cost savings for units above commitment End of three-year term, customer purchases licenses at cost savings for units above commitment Price savings on new licenses— 15% on Standard Edition, 40% on Premium Edition (L only) Price savings on new licenses— 15% on Standard Edition, 40% on Premium Edition (L only) Commits to 20% annual growth with 35% on Premium Editions Commits to 20% annual growth with 35% on Premium Editions Up-front payments with growth and mix built in Up-front payments with growth and mix built in End of three-year term, customer purchases licenses at cost savings for units above commitment End of three-year term, customer purchases licenses at cost savings for units above commitment Price savings on new licenses— 15% on Standard Edition, 40% on Premium Edition (L only) Price savings on new licenses— 15% on Standard Edition, 40% on Premium Edition (L only) 4. Determine the best solution. Similar to the EA Similar to the EA Incremental licenses purchased annually at price savings Incremental licenses purchased annually at price savings Price savings on new licenses—15% on Standard Edition, 40% on Premium Edition (L only) Price savings on new licenses—15% on Standard Edition, 40% on Premium Edition (L only) Similar to the EA Similar to the EA Incremental licenses purchased annually at price savings Incremental licenses purchased annually at price savings Price savings on new licenses—15% on Standard Edition, 40% on Premium Edition (L only) Price savings on new licenses—15% on Standard Edition, 40% on Premium Edition (L only) 3. Cover 100% of footprint with Software Assurance. 2. Determine customer’s footprint. Establish customer’s footprint. Establish customer’s footprint. Establish how many licenses Software Assurance covers. Establish how many licenses Software Assurance covers. Customers can upgrade all units to the latest version. Customers can upgrade all units to the latest version. License cost is deferred for units not covered by Software Assurance on initial footprint. License cost is deferred for units not covered by Software Assurance on initial footprint. One-Year True-UpThree-Year True-Up ** ProductsPremium EditionStandard Edition Microsoft SQL Server ® SQL Server Enterprise (Processor or Server) SQL Server Standard (Processor or Server) SQL Server CAL Microsoft BizTalk ® Server BizTalk Server Enterprise Edition Processor BizTalk Server Standard Edition Processor BizTalk Server Branch Edition Microsoft Visual Studio ® Developer Tools Visual Studio Team System Team Suite Visual Studio Team System* Visual Studio 2008 Professional Edition Microsoft Office SharePoint ® Server Server Only Internet Sites *Visual Studio Team System includes: Visual Studio Team System Development, Visual Studio Team System Architecture, Visual Studio Team System Test, and Visual Studio Team System Suite 1. Select from available products.

9. buy SA What I have (existing units) What I need (new units) renew SA buy L&SA License Only with SA New Licenses No Counting 20% YoY Growth 35% Premium Mix Deferred L Savings Temporary Rights License Savings Perpetual Rights Annual True Up Perpetual Rights

10. Sign an Enterprise Agreement—although customers do not need an Enterprise Enrollment for Desktop to qualify 100% Software Assurance coverage on initial footprint Minimum initial purchase for each product Products Minimum Footprint SQL Server*For 1-or3-Year True Up options either: 15 Processors (Standard or Enterprise Edition) or 400 CALs and 10 Servers For 3-Year True Up with baseline licenses that include Server, CALs, and Processor either: 15 Processors + 4 server + 2 CALs or 400 CALs + 10 Servers + 4 Processors BizTalk Server 5 Processors (Standard or Enterprise Edition) Visual Studio* 20 Team System licenses Office SharePoint Server 5 Servers Office SharePoint Server for Internet Sites (FIS) 3 Servers *For the 3-Year True Up model with a mixed environment, requirements differ **Visual Studio Team System include s: Visual Studio Team System Development, Visual Studio Team System Architecture, Visual Studio Team System Test, and Visual Studio Team System Suite

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13. Standardization made affordable Low upfront costs to take advantage of the latest product innovations Savings on new deployments of up to 40% on license costs Rapidly adopt the latest technology Helps increase employee productivity and return on investment through Software Assurance benefits including 24x7 Problem Resolution Support and Training Ability to deploy on customer’s schedule with unlimited deployment rights for Application Platform products across the entire organization Eligible customers with qualifying Software Assurance may also qualify for Unlimited Problem Resolution Support Flexible purchasing model Licensing models that meet the customer’s needs Predictable costs with fixed payment for life of the term with 3-Year True up model

14. Purpose Drive customer confidence that we will support them as they deploy their mission critical systems on Microsoft’s Application Platform Software Assurance Benefit Unlimited Premier Reactive Support incidents for SQL Server, SharePoint Server and BizTalk Server However, eligible customers can no longer transfer Software Assurance benefits into Premier incidents Eligible Customers Available to our largest customers with Premier Services Minimum Software Assurance spend of $250K per year for these products If you have eligible customers, engage with your Microsoft account manager *Restrictions may apply.

15. Microsoft Shops Multi-Vendor Shop Oracle Compete* Using two or more products Using two or more products Standardizing on Microsoft Platform Standardizing on Microsoft Platform Return on investment (ROI) Return on investment (ROI) Wants lower maintenance costs Wants lower maintenance costs Using/evaluating SQL or SharePoint Using/evaluating SQL or SharePoint Needs cost relief while migrating Needs cost relief while migrating Competing with Oracle ULA Competing with Oracle ULA Using Microsoft for mission critical apps Using Microsoft for mission critical apps Consolidating to fewer vendors Consolidating to fewer vendors Licensed on per project basis Licensed on per project basis 1-Year True Up 1 or 3 Year True Up * For Oracle compete customers, engage with your Microsoft account manager.

16. 16 Future Unit Growth Existing SA Attach Low SA Attach High SA Attach High Low Oracle Compete Multi-Vendor Shop Microsoft Shops Medium Why sell EAP? Grow units, strategic win Grow units, strategic win Future revenue growth Future revenue growth Emerge as corporate standard Emerge as corporate standard Why will customers buy? Price savings on competitive migrations Price savings on competitive migrations Low costs for 3 year period to ease ULA migration Low costs for 3 year period to ease ULA migration Why sell EAP? Accelerate adoption Accelerate adoption Secure SA, increase EA renewals Secure SA, increase EA renewals Microsoft standardization Microsoft standardization Why will customers buy? Lower cost to get current Lower cost to get current Price savings on incremental units Price savings on incremental units Simplified licensing Simplified licensing Unlimited deployment Unlimited deployment Why sell EAP? Secure SA, increase EA renewals Secure SA, increase EA renewals Increase Premium Edition deployments Increase Premium Edition deployments Drive unit growth within account Drive unit growth within account Why will customers buy? Price savings for growth Price savings for growth Standardization across organization Standardization across organization

17. 17 Total SQL Server CALs2000 Total SQL Server Standard100 Total SQL Server Enterprise 20 1 2 3 1 2 3 Note: Illustrated scenario only

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20. Review the sales resources and customer materials on the Microsoft Partner Network https://partner.microsoft.com/40090265 (coming soon!) https://partner.microsoft.com/40090265 For more information on the Application Platform, visit http://www.microsoft.com/applicationplatform/ http://www.microsoft.com/applicationplatform/

21. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

23. Enterprise Agreement Products Program Mechanics Price Savings Enterprise Enrollment for Desktop Microsoft CAL Suites Microsoft Office Windows® Client Additional products Annual True up Three-year term Cover all desktop PCs Additional products (available) Software Assurance required 15% on at least one component of the Desktop Platform Additional 15% on entire Desktop Platform Does not provide savings on Application Platform product Enrollment for Application Platform SQL Server BizTalk Server Visual Studio Office SharePoint Server Microsoft Dynamics xRM 1-year and 3-year True up options Three-year term Software Assurance required: o License and Software Assurance (L&SA) on all new licenses. o Defer license cost for units not covered by Software Assurance on initial footprint Minimum initial purchase required by product Desktop EA not required 15 on Standard Edition and 40% on Premium Edition Enrollment for Core Infrastructure Datacenter, Enterprise, and Standard server suites: Windows Server System Center Forefront Client Security Annual True up Three-year term Minimum initial purchase required Choose from three packages Per-processor licensing Software Assurance required Desktop EA not required 13 to 29% depending on configuration