1. www.giumelli.com MAKE YOUR INCENTIVE “EASIER” 05/05/2016

2. www.giumelli.com MAKE YOUR INCENTIVE “EASIER” Remarks: Retain and Incentivize are two key elements for all the companies, regardless of size, especially in times of crises like the one we are living in these last years Simplification in management and reading of data and sales reports

3. www.giumelli.com Focal points: Customer retention (B2B and B2C) Incentives for “marginal clients” Reach and involve “new clients” Organize the activities of the sales network Manage an unlimited numbers of users Centralized communication via web, email and sms MAKE YOUR INCENTIVE “EASIER”

4. www.giumelli.com Strategic points: Reduction of internal resources Important reduction of time and additional cost No more manual managements of sales and updates Reduction promo launch times and accompanyng communication MAKE YOUR INCENTIVE “EASIER”

5. www.giumelli.com Brain&Heart is a web platform developed to manage and communicate the various activities of a Sales Management with high information technology solutions to maximize the performance of sales activities. BRAIN&HEART PLATFORM It is a web platform with a Brain and a Heart: The BRAIN: manages all the results of a sales network, over the web in real time and with maximum ease. The HEART: uses the web to communicate, to animate the campaigns and to send out video messages, e-mail or sms. IT’S A POWERFULL BUSINESS TOOL THAT CAN HELP YOU TO WORK SMARTER!

6. www.giumelli.com It’s main features: it monitors unlimited simultaneous challenge for single user it is extremely flexible it provides automatically updated results in real time it controls the work of all trades: wholesalers, dealers, agents, subdealers, subagents, salesmen, retailers it contains algorithms of main incentive actions it interfaces with most common CRM platforms (SAP, Oracle, Sales Force, etc.) it communicates, automatically and in real time, through video, sms, e-mail it is visible and manageable even by tablets and smartphones BRAIN&HEART PLATFORM Brain&Heart manages competitions incentive, canvass sales, trade challenges and contests, short tactical actions whose strength lies in the timeliness of information.

7. www.giumelli.com ACCESIBILITY The web platform is fully accessible either via PC, smartphone or tablet with the following specifications: portal developed in HTML5 and responsive design for multi-device usability and orientation (desktop, tablet, smartphone). The responsive design allows a smooth adaptation and compatible with all platforms, especially Android and iOS housing on distributed cloud servers encrypted SSL 256 to ensure the highest level of uptime and security of data processed using cookies is not necessary (the platform manages the correct operation of all processes, even with cookies disabled).

8. www.giumelli.com ADMIN HIERARCHY

9. www.giumelli.com THE CASE HISTORY: Brain&Heart simultaneously creates and manages sites dedicated to different brands or different international markets, in their local languages. EMEA markets 8.000 Users Dealers and Subdealers

10. www.giumelli.com Brain&Heart simultaneously creates and manages sites dedicated to different brands or different international markets, in their local languages. THE CASE HISTORY: FRONT END VIEW The user can also enter via link from company website: if he has already logged in the company website, he will not have to repeat it

11. www.giumelli.com THE CASE HISTORY: FRONT END VIEW Section containing user’s data. During the first login all the fileds must be completed for registration

12. www.giumelli.com THE CASE HISTORY: FRONT END VIEW News section with images or PDF attachments Space for the presentation of awards with text, images or video Graphical performance indicators and campaigns scores

13. www.giumelli.com THE CASE HISTORY: FRONT END VIEW

14. www.giumelli.com THE CASE HISTORY: FRONT END VIEW All the details about the campaigns: Target, Sales, % Achieved, Points and Bonus Points

15. www.giumelli.com All the results are updated in real time THE CASE HISTORY: FRONT END VIEW The rankings can be expressed in points and % of achievement

16. www.giumelli.com THE CASE HISTORY: FRONT END VIEW All the awards are presented with photos and videos

17. www.giumelli.com Brain&Heart continues to keep awake the interest for the campaign even after its closure THE CASE HISTORY: FRONT END VIEW All the awards are presented with photos and videos (pre and post event)

18. www.giumelli.com Gifts and fancy good are presented in a catalog (as a simple system of e-commerce). The selection can be by category or value. THE CASE HISTORY: FRONT END VIEW

19. www.giumelli.com For any kind of support/request (technical, commercial, rules, prizes). The help desk can be managed also by phone, with a dedicated phone number THE CASE HISTORY: FRONT END VIEW

20. www.giumelli.com BACK OFFICE: THE ADMINISTATOR VIEW

21. www.giumelli.com Make all the initial settings, for example: upload animated banners or slideshows in dedicated spaces BACK OFFICE: THE ADMINISTATOR VIEW

22. www.giumelli.com Managing users and clusters BACK OFFICE: THE ADMINISTATOR VIEW

23. www.giumelli.com Creating or editing a challenge/booster BACK OFFICE: THE ADMINISTATOR VIEW

24. www.giumelli.com Create the name and descrpition of the challenge, choose the period, the type of ranking, the formula, select the units, determine the cluster that will partecipate in the campaign, choose the number of winners for each cluster, create his own library of photos/videos BACK OFFICE: THE ADMINISTATOR VIEW

25. www.giumelli.com Loading Sales and Target data: automatic or semi-automatic BACK OFFICE: THE ADMINISTATOR VIEW

26. www.giumelli.com BACK OFFICE: THE ADMINISTATOR VIEW Manage the catalog’s items and track orders

27. www.giumelli.com - Publishing news and posting messages - Sending automatic messages BACK OFFICE: THE ADMINISTATOR VIEW 6. Choose the language 5. Choose the period of publication 1.Select recipients 2.Attach a PDF 3. Write the text 4. Attach an image

28. www.giumelli.com Manage the Help Desk BACK OFFICE: THE ADMINISTATOR VIEW

29. www.giumelli.com Processing statistics and Geomarketing module BACK OFFICE: THE ADMINISTATOR VIEW

30. www.giumelli.com MAIN CLIENTS

31. www.giumelli.com THANKS FOR YOUR ATTENTION