1. Product Developing Attractive Offerings

2. Product Goods Services Events Experiences Persons Places Properties Organizations Information Ideas

3. Museum's Offerings Exterior and interior architecture Objects, collections, exhibitions Interpretive materials such as labels, texts, and catalogues Museum programs such as lectures, performances, and social events Museum services, such as reception and orientation, food service, shopping, and seating Organization of the visitor's time, activity, and experience

4. Organizing a Visitor's Time Welcome Orientation Services that will facilitate the museum-going experience Keep the visitor from being bored Offer a friendly and comfortable setting Maintain a clean environment Watch over the visitor Undertake extensive research Be informed about a visitor's expectations, needs, and preferences.

5. The Museum-Going Experience Includes Make a decision Leaving home Driving/transport to the museum Parking/walking, being greeted at the entrance The visit itself Refreshment, lunch Souvenirs The return home

6. Collections and Exhibitions Encyclopedic collections Specialized collections Structuring exhibitions with  themes  contexts  points of view

7. Remember the audience Exhibitions don't tell, they show Exhibitions are provocative, not comprehensive A good question is better than a declaration Interaction, unexpected connections, surprises, humor Match media with message

8. Exhibitions should not remain unchanged rotate exhibitions modify exhibitions refresh exhibits regularly plan new exhibits upgrade existing ones

9. Programs  Musical  Theatrical  Film Lectures Classes  Education classes  Workshops Tours

10. Events Events and happenings  Social  Recreational  Celebratory Holiday and seasonal events Opening-night events Social gatherings

11. Developing New Offerings Upgrading existing exhibitions and programs New forms of exhibitions and programs

12. Services Orientation and way finding information Places to sit and relax Food services Shopping in gift shops Rest rooms / toilets Facilities to change infant's and children's clothes Water fountains Lost-and-found

13. Main Characteristics of Services Intangibility Inseparability Variability Perishability

14. Specific Museum Services Visitor orientation and information service Seating and relaxation spaces Courses and research services Food service

15. Purchasable Products Souvenirs Books Art reproductions and prints, posters Clothing with the museum's name or logo Museum pamphlets and guides Jewelry Children's games Art catalogues Rocks and minerals Science learning games

16. Purchasable Services Guided tours  In foreign languages Commercial services  Expert evidence of authorized experts  Rental of facilities