1. Slide 2.1 Tawfik Jelassi and Albrecht Enders, Strategies for e-Business, 2 nd edition, © Pearson Education Limited 2008 Strategies for e - Business CONCEPTS and CASES Creating Value through Electronic and Mobile Commerce PART Ⅱ : The e-business strategy framework

2. Slide 2.2 Tawfik Jelassi and Albrecht Enders, Strategies for e-Business, 2 nd edition, © Pearson Education Limited 2008 This part proposes an e-business strategy framework that consists of the following three phases:  Strategic analysis  Strategy formulation  Strategy implementation PART OVERVIEW

3. Slide 2.3 Tawfik Jelassi and Albrecht Enders, Strategies for e-Business, 2 nd edition, © Pearson Education Limited 2008 This framework should help you address the following:  Understand the external macro-environment and industry structure of e-business companies.  Understand internet e-business competencies.  Choose a specific type of Internet-enabled competitive advantage.  Sustain the Internet-enabled competitive advantage against imitation and disruptive innovations.  Create new market spaces through e-business initiatives.  Link the external and internal perspectives of e-business strategies using the value process framework.  Make decisions regarding the internal organisation of e-business initatives.  Interact with e-business customers, suppliers and users.  Understand specfic issues and applications of mobile e-commerce.  Implement e-business strategies.

4. Slide 2.4 Tawfik Jelassi and Albrecht Enders, Strategies for e-Business, 2 nd edition, © Pearson Education Limited 2008 Strategies for e - Business CONCEPTS and CASES Creating Value through Electronic and Mobile Commerce Chapter 2: Overview of the e-business strategy framework

5. Slide 2.5 Tawfik Jelassi and Albrecht Enders, Strategies for e-Business, 2 nd edition, © Pearson Education Limited 2008 Chapter at a glance 2.1 Key challenges in e-business strategy formulation 2.2 A systematic approach to e-business strategy formulation

6. Slide 2.6 Tawfik Jelassi and Albrecht Enders, Strategies for e-Business, 2 nd edition, © Pearson Education Limited 2008 After this session you should be able to:  Understand the key challenges that are involved during the e-business strategy formulation process.  Have a broad understanding of the structure and the key elements of the e-business strategy framework. Learning outcomes

7. Slide 2.7 Tawfik Jelassi and Albrecht Enders, Strategies for e-Business, 2 nd edition, © Pearson Education Limited 2008 Market positioning Resource exploitation Competitive advantage (Long-term) success EnvironmentGoals Resources Implementation Formulation Exhibit 2.1 The goal of e-business strategy is to achieve (long-term) success by building up one or more sources of competitive advantage Source: Adapted from H. Hungenberg (2006), p. 83 2.1 Key challenges in e-business strategy formulation

8. Slide 2.8 Tawfik Jelassi and Albrecht Enders, Strategies for e-Business, 2 nd edition, © Pearson Education Limited 2008 Strategy options External analysis Internal analysis Sustaining competitive advantage Internal organisation Implementation Exploring new market spaces Interaction with suppliers Interaction with users/customers Creating and capturing value Strategic analysis Strategy implementation 3 4 5 6 7 8 9 10 11 13 E-business strategy Mobile e-commerce strategy 12 Opportunities/ threats Strengths/ weaknesses Exhibit 2.2 The e-business strategy framework consists of three main steps Strategy formulation 2.2 A systematic approach to e-business strategy formulation

9. Slide 2.9 Tawfik Jelassi and Albrecht Enders, Strategies for e-Business, 2 nd edition, © Pearson Education Limited 2008 Firm charac- teristics Key environmental/ industry developments OpportunitiesThreats Strengths Weaknesses Do we have the strengths to seize possible opportunities? Do we have the strengths to fend off possible threats? To which threats do our weaknesses expose us to? Which opportunities do we miss because of our deficits? Exhibit 2.3 E-business strategy formulation entails an internal and an external analysis to identify strengths, weaknesses, opportunities and threats 2.2 A systematic approach to e-business strategy formulation

10. Slide 2.10 Tawfik Jelassi and Albrecht Enders, Strategies for e-Business, 2 nd edition, © Pearson Education Limited 2008 Summary ■This chapter first stated the main goals of strategy, which focus on overarching decisions that determine the fundamental direction of a company. ■Next, it described the key challenges that companies face when formulating a business strategy. These challenges include (1) the high uncertainty of future developments and (2) contradictory decision criteria that need to be evaluated during the strategy analysis and formulation process. ■Finally, this chapter provides a brief overview of the e-business strategy framework and its main elements, which are strategic analysis, strategy formulation and strategy implementation.