1. Graphic Communication Ch7- Pt1

2. What is Graphic Communication? Graphic communication is the field of technology that involves the sending of messages and other information using visual means. –Printing –Photography –Drafting

3. Principles of Design A good design captures that attention of the intended reader or viewer. It effectively communicates a message and leaves a lasting impression. Principles of design are the formal rules that guide the design process

4. Principles of Design Balance – visual weight of images in a design Proportion – size relationship of various parts of design Emphasis – techniques used to call attention to certain parts of the message Variety – adding different elements to a design Rhythm – addresses eye movement and flow Unity/Harmony – overall effect of the design

5. Balance

6. Proportion 3 x 5 4 x 7 5 x 8

7. Emphasis LOOK

8. Rhythm

9. Unity/Harmony

10. The Creative Design Process Thumbnail sketches Rough layouts Full-color comprehensive layout Final form Digital workflow is the use of computers for each stage of the design process

11. Printed Communications Relief printing Porous printing Planographic printing Gravure printing Electrostatic printing Photographic printing Ink-jet printing Laser printing

12. Engineering the Printing Process Engineers Computers and integrated circuits Printing on demand

13. Communicating through Photography Capture feelings, expressions, concepts, images Film camera Digital camera

15. Photographic Composition The way in which all elements in a photo are arranged Balance Framing Simplicity Leading lines

16. Holography Holography is the use of lasers to record realistic images of three- dimensional objects.

17. Quick Review Q- What are the three visual means of graphic communication? A – Printing, Photography, Drafting Q – Principles of design are formal rules that guide the design process. Name and Describe each one: A – –Balance – visual weight of images in a design –Proportion – size relationship of various parts of design –Emphasis – techniques used to call attention to certain parts of the message –Variety – adding different elements to a design –Rhythm – addresses eye movement and flow –Unity/Harmony – overall effect of the design

18. Activity What is a logo? Why are logos important? What is a Text Logo (also called a logotype or wordmark)? –Example? What is a Symbol Logo? –Example? What is a Combination Logo? –Example?

19. Text Logos

20. Symbol Logos

21. Combination Logos

22. Hidden Symbols in Logos

24. Logo Design pt 1 On a sheet of paper create a business card for your own company, it must include the following: –Company name –A logo –Company slogan –Your name –Your title/position –Your contact information (phone or email or both) –Utilize principles of design

25. Logo design pt2 When you finish the design go to Microsoft Publisher –Publications for print –Business cards –Plain Paper –Select a template Fill in your information in the pop-up box titled Personal Information Adjust color and font schemes as you wish Move the text boxes as desired Click on the “logo” that says business organization and delete it. Use the drawing tools to create your logo Under the business card options link select multiple and print

27. Graphic Communications Ch7 – Pt 2

28. Drafting: the universal language Drafting is the process of creating technical drawings that describe the size, shape, and structure of an object. Every product and structure Communicate ideas effectively and accurately The universal language Computers, pencils, t-squares, triangles, rulers, compasses

29. Drafting Tools Drawing Board T-Square Triangles –30-60-90 –45-45-90 Ruler/Scale Compass

30. Alphabet of Lines Object Line Hidden Line Construction Line Center Line Dimension Line Extension Line 3’ - 7”

31. Multi View Drawings Two or more different views of an object drawn at right angles to each other (orthographic projection) Every object has 6 possible views Multi view uses Front, top, right side WIDTH DEPTH HEIGHTHEIGHT

32. Working Drawings Fully dimensioned to show exact size, shape, and location of every details Drawn to scale ¼” = 1’ Allows creation of proportioned drawing

33. Review Q – What are the 6 standard views of an object? A – top, bottom, front, back, right side, left side Q – What are the views of an object used in a multi view drawing? A – Front, top, right side

34. Review Q – In a multi view drawing which views both provide the Height of an object? A – Front and Right Side Q – In a multi view drawing which views both provide the Depth of an object? A – Top and Right Side Q – In a multi view drawing which views both provide the Width of an object? A – Front and Top

35. Review Name the linetype: 3’ - 7”

36. Activity Surface ID Paper mounting Drafting tools Multiview completion problems

38. Graphic Communication Ch7 – Pt3

39. Pictorial Drawings Show objects as they appear to the human eye

40. Isometric Equal measure 30° projection

41. Oblique Front drawn true size 45° projection for side and top Cavalier Cabinet

42. Perspective 1point 2point 3 point

43. Pattern development –A pattern is a full-size outline of an object Computer Aided Drafting (CAD) is the use of a computer system to produce technical drawings and/or design a product –Wireframe –Surface –Solid Rapid prototyping is the use of 3D CAD drawings to create real models of a product within a short time

44. Review Q – What are the types of pictorial drawings? A – Isometric, Oblique, Perspective Q - What does CAD stand for and what is it? A - Computer Aided Drafting (CAD) is the use of a computer system to produce technical drawings and/or design a product

45. Activity Isometric Replication

47. Project Multiview and isometric