1. The Digital Media Project1 Leonardo Chiariglione

2. The Digital Media Project2 Content media Content media have always played an important role in society Waves of technologies have been deployed to create, publish, distribute, use content media Hosts of middlemen set up business to manage an increasingly complex infrastructure Public Authorities have played a double role: hands off in some cases (public service) and tight control in others Everything changed with digital –20 years ago the Compact Disc –Since 10 years digital signal processing, digital networks and processing devices have changed the way people’s attitude vis-à-vis content

3. The Digital Media Project3 Where we are today Scarcity – the business enabler of analogue media – has turned into abundance undermining traditional business models Users can get perfect digital content media inexpensively or even for free Common sense suggests some of those means should be outright illegal, but application of laws from a different era clashes with common sense Some value-chains find it difficult to sustain their business because of the current "Wild Wild West" of digital media Society may lose the ability to continue creating new content because those who create lose the ability to be compensated for their efforts

4. The Digital Media Project4 Nice try Different company agendas –Protect traditional roles –Expand traditional roles –Exploit transition to change old rules/create new roles Some try to create value-chains based on proprietary solutions –Jury is still out on viability of this model in a competitive environment –Limit users’ “freedom of choice” and they will cling to “free content” –Continue tightening legal actions and you will create a social problem

5. The Digital Media Project5 Launched as Digital Media Manifesto in Jul 2003 Manifesto published in Sep 2003 Digital Media Project established in Dec 2003 The basic DMP position –Digital technologies are an asset of mankind –They should be used to improve the role of creators, end-users and the multitude of other value-chain users –This goal is achieved by standardising appropriate protocols at suitably identified interfaces between value- chain users NB: This is the DMP formulation of the “Interoperable DRM” proposition

6. The Digital Media Project6 Devising a strategy DMP specifications should enable continue innovation of value-chains DMP cannot standardise protocols for –Future value-chains nor –Functions performed in today’s value-chain DMP can standardise protocols for primitive functions performed by value-chain users functions and typically “re-used" by others The functions performed by future value-chain users will likely consist of –Different combinations of today’s primitive functions and –New primitive functions

7. The Digital Media Project7 Currently identified primitive functions Identify (Data, User, Device, Content Format, Device Capability) Represent (Content, Rights Expression, Use Data) Trust (Authenticate User-Device, Verify Integrity of Data-Device, Certify User-Device) Manage (Key, Domain, Device Capability, Use Data Confidentiality) Process (Encrypt, Copy, Move, Backup, Restore, Export, Import, Render) Pay

8. The Digital Media Project8 Implementing the strategy Portable Audio and Video Devices –Requirements developed in April-July 2004 –Call for Proposals issued in July 2004 –1 st working draft in October 2004 –Specification to be published in April 2005 Interoperable DRM Platform and Interoperable End-User Devices –Requirements under development –Call for Proposals to be issued in October 2004 –Specification to be published in October 2005

9. The Digital Media Project9 DMP benefits Features of DMP specifications –specifications are “tool-kit”, i.e. they are not monolithic –specifications enable an ecosystem of competing interoperable products Features of DMP-enabled value-chains –Many business model can be supported –Businesses can be augmented in a scalable way –Interoperability with other value-chains is assured

10. The Digital Media Project10 Conformance Value-chains are the result of business agreements by value-chain users and supported by a technology In the case of DMP value-chain users get the technology from multiple sources Each party in an agreement must have the means to ascertain that other parties employ conforming products DMP will develop Recommended Practices for End-to-End Conformance to be approved in July 2006 Value-chain users can reference the document in their business agreements

11. The Digital Media Project11 DRM is more than technology Rights Expression Languages are a key element of DMP specifications Let’s consider the case of a producer who wants to use the work of an author to produce a piece of content. –The set of rights he acquires cannot be extended “beyond” those he has received –This applies in turn to all the value-chain users to whom the piece of content is licensed This possibility conflicts with “Traditional Rights and Usages” enjoyed in the analogue age DMP specifications will be objected to if not rejected if these conflicts are not resolved

12. The Digital Media Project12 Coming to terms with the past DMP is developing “Recommended Action on Mapping of Traditional Rights and Usages to the Digital Space” –A large number of Traditional Rights and Usages have been collected/analysed –A Call for Contributions will be published in Oct 2004 –Recommended Action to be published in Oct 2005 The document will –Provide a neutral description of the potential problems arising in the use of DMP specifications –Outline scenarios enabled by specific technical and legal choices.

13. The Digital Media Project13 Also in the DMP work plan Phasing out Analogue Legacies to help phase- out legacies that have lost their raison d’être in a DMP world Deployment of Broadband Access to identify the obstacles that prevent deployment of broadband access with features capable of supporting rich digital media that require DRM support Development of and Access to Standards to survey the most serious obstacles and make proposals that can improve the way standards are developed and accessed by industry users

14. The Digital Media Project14 Read more at http://digital-media-project.org