1. USABILITY AND THE WEB LIBRARIAN JUNIOR TIDAL ASSOCIATE PROFESSOR, WEB SERVICES & MULTIMEDIA LIBRARIAN NEW YORK CITY COLLEGE OF TECHNOLOGY, CUNY @JUNIORTIDAL SLA STUDENT CHAPTER SKILL SHARE PRATT INSTITUTE APRIL 23, 2016

2. WHAT ARE WE TALKING ABOUT, ANYWAY? WEB LIBRARIANSHIP USABILITY USER EXPERIENCE

3. WEB LIBRARIANSHIP

4. WEB LIBRARIANSHIP IS MORE THAN JUST MAKING WEB PAGES

5. WEB LIBRARIANS RECOGNIZE THE NEEDS OF THEIR INSTITUTION, COLLEAGUES, AND USERS

6. YOUR LIBRARY’S ONLINE IDENTITY REFLECTS ITS SERVICES

7. YOUR LIBRARY’S ONLINE IDENTITY REFLECTS PHYSICAL SPACE.

8. THE WEBSITE IS NOT ONLY HOW THE ORGANIZATION THINKS OF ITSELF...

9. … IT’S ALSO HOW YOU WANT OTHERS TO PERCEIVE IT.

10. THIS IS WHERE YOUR COLLEAGUES GET INVOLVED.

11. “YOU CAN’T GO CHANGING A WEBPAGE THAT YOUR COWORKERS USE EVERY DAY WITHOUT HAVING SOME DISCUSSIONS.” - CORAL SHELDON-HESS

12. EVERY COLLEAGUE HAS A STAKE INTO THE LIBRARY WEBSITE.

13. Library Website Access Librarians Reference Librarians Instruction Librarians Circulation Librarians Catalogers/Tech Services Media Librarians eResources Librarians

14. IMPORTANT TO RECOGNIZE COLLEAGUES’ ONLINE NEEDS

15. THIS CAN LEAD TO A “TOO MANY COOKS IN THE KITCHEN” SITUATION

16. REGULAR MEETINGS AND DISCUSSIONS HELPS MEDIATE THIS

17. THE MOST IMPORTANT COMPONENT OF THE LIBRARY WEBSITE ARE THE END-USERS.

18. LIBRARY WEBSITES FOCUS ON USER- CENTERED DESIGN.

19. EVERY STEP OF THE DESIGN PROCESS INVOLVES TAKING THE USER INTO ACCOUNT.

20. THE NEEDS OF THE END-USERS ARE RIDDLES THAT NEED TO BE SOLVED.

21. THERE ARE A LOT OF TOOLS THAT CAN BE USED TO SOLVE THAT RIDDLE.

22. THIS CAN BE DONE BY GATHERING USER INPUT.

23. THIS CAN BE DONE THROUGH WEB ANALYTICS OR WEB SERVER LOGS.

24. THE MORE EFFECTIVE APPROACH IS USABILITY TESTING.

25. WHAT IS USABILITY?

26. THE EXTENT TO WHICH A SYSTEM CAN BE USED BY A CERTAIN USER TO ACHIEVE EFFECTIVELY, EFFICIENTLY, AND SATISFYINGLY CERTAIN GOALS IN A CERTAIN CONTEXT (ISO 9241)

27. “USABILITY REALLY JUST MEANS MAKING SURE THAT SOMETHING WORKS WELL: THAT A PERSON OF AVERAGE ABILITY AND EXPERIENCE CAN USE THE THING…” -STEVE KRUG, DON’T MAKE ME THINK

28. DIFFERENT TESTS CAN GATHER USER’S PREFERENCES THEIR INPUT.

29. CARD SORT

31. WIREFRAMING

32. PAPER PROTOTYPING

35. COGNITIVE WALKTHROUGHS

36. USABILITY TESTING GIVES USERS’ A VOICE IN A SYSTEM THAT YOU DESIGN.

37. USABILITY DETERMINES IF A USER’S EXPERIENCE IS SATISFYING OR FRUSTRATING.

38. USER EXPERIENCE IS NOT USABILITY.

39. USABILITY ANSWERS THE QUESTION, “CAN THE USER ACCOMPLISH THEIR GOAL?” USER EXPERIENCE ANSWERS THE QUESTION, “DID THE USER HAVE AS DELIGHTFUL AN EXPERIENCE AS POSSIBLE?” - JARED SPOOL

40. LIBRARY WEBSITES CAN BE COMPLICATED.

41. SWITCHING BETWEEN THIRD- PARTY VENDORS, DISCOVERY LAYERS, INTEGRATED LIBRARY SYSTEMS, ELECTRONIC RESOURCES CAN ALL BE A JARRING EXPERIENCE.

42. THE CITY TECH WEBSITE CONTAINS SEVERAL SUB-SITES, ADMINISTERED BY DIFFERENT CONTENT MANAGEMENT SYSTEMS, INTEGRATION WITH SOCIAL MEDIA PLATFORMS, AND A CUNY-WIDE INTEGRATED LIBRARY SYSTEM.

43. THE LESS COMPLICATED A WEBSITE WORKS, THE MORE LIKELY VISITORS WILL FIND WHAT THEY NEED.

44. THE MORE THAT A LIBRARY VISITOR FINDS, THE MORE INFORMED THEY ARE.

45. THE MORE INFORMED THEY ARE, THE BETTER DECISIONS THEY CAN MAKE.

46. A MORE INFORMED VISITOR IS MORE LIKELY TO BE A MORE SUCCESSFUL ONE.

47. “YOU HAVE TO LOOK AT YOUR SERVICE FROM THE POINT OF VIEW OF SOMEONE WHO KNOWS A LOT LESS THAN YOU AND SEE WHERE THEY’RE COMING FROM.” -SUMANA HARIHARESWARA

48. CREATING BARRIER- FREE DESIGNS IS AN ACT OF SOCIAL JUSTICE.

49. THAT’S ONE OF THE MOST REWARDING ASPECTS OF BEING A WEB LIBRARIAN

50. WRAPPING UP

51. WEB LIBRARIANSHIP USABILITY USER EXPERIENCE

52. QUESTIONS?

53. THANKS!