1. Why Venture Capitalists Are Banking on Food Startups Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548www.trivetla.com

2. Venture Capitalist (VC) is financial capital provided to early-stage, high-potential, high risk, growth startup companies. The venture capital fund makes money by owning equity in the companies it invests in Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548www.trivetla.com

3. What is a Startup? Early stage in the life cycle of an enterprise where the entrepreneur moves from the idea stage to securing financing, laying down the basis structure of the business, and initiating operations or trading. Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548www.trivetla.com

4. What is a Food Startup? Newly formed, fresh, innovative business that involves food. Food startups consists of food lovers, entrepreneurs & thought leaders that are passionate around food & technology. Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548www.trivetla.com

5. Is the Market Opportunity for Food Technology Huge? Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548www.trivetla.com Food products are some of the highest selling items these days.

6. Last year, investors poured in roughly $350 million into food startups, according to CB Insights. according to CB Insights Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548www.trivetla.com And just a few months ago, Seamless and GrubHub announced a merger, bringing even more attention to food startups. Seamless and GrubHub announced a merger

7. Many American businesses lost ground over the past few years. In comparison, the restaurant business grew 1.5 percent. Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548www.trivetla.com

8. Packaged gourmet foods as well as foreign foods are in high demand, and food co-op membership is at an all-time high. Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548www.trivetla.com Venture Capitalists are not immune to this; it is much easier to get an investment in a food business right now than in other projects.

9. Some INVESTORS are saying that food-related startups fit into their sustainability portfolios, alongside solar energy or electric cars, because they aim to reduce the toll on the environment of producing animal products. Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548www.trivetla.com

10. Why are consumers interested in food so much all of a sudden? Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548www.trivetla.com

11.  Family & Food  Health  Going Green  Cultures Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548www.trivetla.com

12. Family & Food American home life is not what it used to be. Americans want simpler times & food is always the best answer. Comforting gourmet meals delivered to your home can be done quickly and hassle-free.gourmet meals delivered Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548www.trivetla.com

13. Health Obesity is considered a disease in the U.S. Obesity leads to heightened concerns about health & diet. If you’re clever enough to provide a healthy new product with comfort food appeal, consumers will break down your door to purchase it. Smart investors see that. Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548www.trivetla.com

14. Going Green Buying organic & locally grown food is a first step to make a difference. Organic food & related items are hugely popular right now. In Los Angeles, some consumers are willing to pay $6 for a gallon of organic milk. Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548www.trivetla.com

15. Cultures Sampling foreign food is a way to experience a culture. Packaged exotic foods are above all successful right now because they make it effortless for food- lovers to try interesting foods daily. Many Los Angeles catering companies offer ethnic & specialty foods due to many different cultures living in this city.Los Angeles catering Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548www.trivetla.com

16. Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548www.trivetla.com Whether it’s gourmet delivering in New York or personal chefs Los Angeles, a food startup can be a very lucrative business if approached and planned correctly.personal chefs Los Angeles

17. Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548www.trivetla.com TRIVET LA www.trivetla.com Los Angeles, CA 90039 310 699 8548