1. 1 | © BALL CORPORATION | BALL.COM Ball Packaging Europe | www.ball-europe.com Who we are, is in all we do. Nenad Djurdjevic April 10.2014.

2. 2 | © Can School – Supply & Demand About Ball  One of the world’s leading global beverage and food packaging companies  14,000 people acting and behaving like owners  Totally committed to being close to our customers and understanding their needs  Striving for the highest quality and greatest value  Thoroughly focused on the details  “Innovation” driven - beyond just the buzzword

3. 3 | © Can School – Supply & Demand OUR BUSINESS Well balanced and a perfect fit.

4. 4 | © Can School – Supply & Demand Ball Business Areas  2013 Sales: $8.5 billion Beverage Packaging Food & Household Packaging Aerospace & Technologies $6.0 billion in sales $1.6 billion in sales $897,1 million in sales

5. 5 | © Can School – Supply & Demand Ball Metal Beverage Packaging Metal packaging is smarter than ever with today’s beverage cans from Ball. Cans are lightweight, recycle infinitely and contain more recycled content than ever. So choose beverage cans from the largest can maker in the world, for the quick chilling option that goes everywhere your customers do.

6. 6 | © Can School – Supply & Demand WHERE WE ARE Well balanced global presence.

7. 7 | © Can School – Supply & Demand Ball locations and joint ventures

8. 8 | © Can School – Supply & Demand  HQ in Zurich, Switzerland  2800 employees  € 1,4 bn sales  2 nd biggest beverage can maker in Europe  10 beverage can plants, 2 beverage can end plants  Business Center Europe in Bonn, Germany  3 European Ball Aerocan plants* Ball Packaging Europe *Separate operational unit

9. 9 | © Can School – Supply & Demand 15 Locations in Europe

10. 10 | © Can School – Supply & Demand WE ARE NOTHING WITHOUT Customers.

11. 11 | © Can School – Supply & Demand Well balanced customer base These logos may be registered trademarks of their respective owners.

12. 12 | © Can School – Supply & Demand GROWING OPPORTUNITIES Growing Markets.

13. 13 | © Can School – Supply & Demand America 224 cans/cap Europe 56 cans/cap Middle East 44 cans/cap Africa 6 cans/cap Cent. & South America 68 cans/cap China 25 cans/cap Australia+NZ 194 cans/cap Can Consumption - Still high potential Source: Various, including Canadean

14. 14 | © Can School – Supply & Demand North America 97.4 bn Flat (12-oz. down; specialty up) Europe 61 bn + 4,1% South America 23.4 bn +7-8% China 19.4 bn +10-15% Source: Europe: BCME + Can-Pack and Exports Others: Ball Estimates Metal Beverage Cans > 300 Bio and growing

15. 15 | © Can School – Supply & Demand World Beverage Cans +50% in 15 yrs Faster +83% in Europe and growth back after 2009 (economy) dip Can fillings (in bn) Europe: +83% World Market: +50% Source: Europe, BCME Can-Pack est. and Exports World Market, Belvac Report, Ball estimates

16. 16 | © Can School – Supply & Demand European Markets – growing in all segments Iberia -4,8% Central and Eastern Europe +4,3% Poland +9,5% Germany -3,4% Benelux +2,1% France +9,7% 2012 2013 4,7 4,3 6,9 7,3 6,46,3 3,3 3,4 5,1 4,6 24,9 23,8 9,6 9,4 Source: BCME 2012 2013  BCME markets showing strong growth in 2013 (bn fillings) 2012 2013 2012 2013 2012 2013 2012 2013 2012 2013 UK +2,2%

17. 17 | © Can School – Supply & Demand SUSTAINABILITY @ BALL Our systematic way of doing business that creates economic, social and environmental value.

18. 18 | © Can School – Supply & Demand Beverage Cans & Sustainability  The can is the most recycled drinks pack in the world  Every can is 100% recyclable and can be recycled infinitely with no loss of quality  Beverage can recycling saves up to 95% of the energy required to produce primary material. The CO 2 emissions are also reduced by up to 95%  The beverage can could be back on shelf within 60 days  The amount of CO 2 emitted during transport is on average 57% lower than for bottles  Metal is not used up during its use and can be infinitely recycled. It is therefore a permanent material

19. 19 | © Can School – Supply & Demand Environmental Footprint There are two key parameters influencing the environmental footprint of beverage cans:  Recycling rate Higher recycling rate = smaller environmental footprint  Can weight Lighter container = smaller environmental footprint

20. 20 | © BALL CORPORATION | BALL.COM 20 | © Can School – Supply & Demand

21. 21 | © Can School – Supply & Demand Lightweighting: Ultralight cans  Ball newly developed ultra lightweight aluminium cans and was able to decrease the weight of the can body by approximately 5% compared to current aluminum cans  Consequent completion: Ultralight ends that refer to 10% of material savings versus standard ends  These new ultralight cans are the lightest cans of these sizes in the market  Lightweighting saves material but also lowers the carbon footprint of the package

22. 22 | © Can School – Supply & Demand BPE’s Support of Recycling  BCME Program in the UK, France, Austria, Hungary, Romania, Ireland, Montenegro to promote recycling BCME Program started in the United Kingdom to overcome barriers to recycle at home Recan Recycling Oranization – CEE 2004 Collection of used beverage cans and return to the production process in the form of valuable feedstock Recan Fund – Serbia 2005 Has established numerous activities through partnerships in Serbia and is recognized as an important non-profit organization for environ-mental education Recal Foundation – Poland 1995 Informs and educates children and young people on the advantages of recycling (environmental awareness), collection campaigns BCME

23. 23 | © BALL CORPORATION | BALL.COM 23 | © Can School – Supply & Demand FOOD WASTE The right pack choice reduces food losses and CO 2 emissions.

24. 24 | © Can School – Supply & Demand Facts and Figures  50% of global food is wasted  14% of total food CO 2 emission is caused by Food Waste  only 5% of total food CO 2 emission is due to by packaging  Reduction of Food Waste through  Longer shelf life  Right consumption volume Beverage cans offer the longest shelf life of all drink packages – The single serve size avoids food losses. Therefore they are part of the solution and not part of the problem. Sources: Food and Agriculture Organization of the United Nations (FAO), European Commission Technical Report Proeurope4prevention: golden rule of eco-design

25. 25 | © Can School – Supply & Demand Simple but Impressive 1 week 12 months at least 5 years with metal packaging 100% Fresh still 100% fresh after at least 12 months No light in No Oxygen in No CO 2 out

26. 26 | © Can School – Supply & Demand Beverage cans are part of the solution, not of the problem: minimize food loss within the beverage segment  Longest shelf life: at least12 months  Right size: single serve Ball is member of SAVE FOOD. The SAVE FOOD initiative is a campaign instituted by the Food and Agriculture Organisation of the United Nations to fight global food loss.

27. 27 | © BALL CORPORATION | BALL.COM 27 | © Can School – Supply & Demand Rankings and recognitions Ball is the sustainability leader in the packaging industry

28. 28 | © Can School – Supply & Demand Ball and Ratings and Rankings  DJSI World: Industry Leader in the Containers & Packaging Industry 2013  Oekom research CR prime rating 2013  Robeco SAM 2014 Gold Class Sustainability Leader  Robeco SAM 2014 Industry Leader  EcoVadis CSR Gold Rating 2012  Aufgenommen in FTSE4Good seit 2009  Aufgenommen in maplecroft‘s 100 Climate Innovation Index Leaders seit 2012  Aufgenommen in den Calvert Social Index seit 2011  Aufgenommen in den STOXX ESG Leadership Index seit 2012 Note: The logos may be registered trademarks of their respective owners

29. 29 | © Can School – Supply & Demand WE ARE NOTHING WITHOUT Supply / Demand and Logistics.

30. 30 | © Can School – Supply & Demand Supply/ Demand and Logistics  Supply Demand BPE Supply/Demand organization contains management of all aspects relating to production planning for BPE cans and ends and sets up strategies for planning to meet BPE manufacturing related requirements and customer needs.  Logistics Logistics covers all issues regarding internal and external warehousing and transport of cans and ends and packaging materials in the BPE environment. Logistics has to ensure that all these processes run most cost effective on a high quality standard and on sustainable criteria.

31. 31 | © Can School – Supply & Demand Market/ Objectives Market Trends Market growing again Increasing demand complexity Seasonality effect increased / Reduced inventories at customers Cost increase transport since 2012 and actual developments Reduced transport capacities Environmental focus increasing: CO 2 emissions etc. Consequences on total Supply Chain Ensure the availability of products until Retailer in any case Need for highest Supply & Logistics flexibility throughout season Highly efficient Logistics in terms of Cost & Emissions

32. 32 | © Can School – Supply & Demand Business Model

33. 33 | © Can School – Supply & Demand Business Model ATM’s in Q1 ensure supply and flexibility in high season - wrong stock build means lost sales & high costs - too low stock build means lost sales Q2 and Q3 - as earlier demand is known as better total BPE system can be used to maximise flexibility - we will deliver quantity committed – but be aware of weekly peaks

34. 34 | © Can School – Supply & Demand Geographic

35. 35 | © Can School – Supply & Demand Warehousing/ Transports Warehouse Facts- Europe Maximum stock of 2.3BN cans stored in peak More than 350.000m² storage space being utilized internally and externally 140.794 pallets in internal warehouses Up to 202.700 pallets in external warehouses Full Europe wide and centralized traceability on each pallet Bin managed warehouses by production batches by each pallet Warehouse Facts- Belgrade 4 warehouses (1 internal, 3 external) 36.000 pallets peak stock

36. 36 | © Can School – Supply & Demand Efficient and sustainable Transport Spend: >80mio€ in 2013 in Europe More then 200k loads handled in Y2013 Transport by truck, ship and rail Transportation in BG 12.000 truck loads/year by 6 main transporters 2.000 container shipments 75 different destinations supplied with 97,5% on time deliveries

37. 37 | © Can School – Supply & Demand Efficient and sustainable Transport  Standard Jumbo – 2 x 7,70m length of loading floor  Capacity 20 BF pallets [1120x1420]/ 24 German size pallets [1180x1250]  3 Eco-Combi “road trains“ driving for BPE Oss  Used for deliveries to Bavaria  25,5 m total length  Lorry and trailer have an automatic (un)loading belt  Capacity: 28 BF pallets  Carbon reduction of 25.000 kg/year  6.000 less vehicle movements/year  2 Jumbo trucks driving for BPE Bierne  23m total length  equipped with belt system for more efficient loading and unloading  28 BF-pallets  delivery to CCP

38. 38 | © Can School – Supply & Demand Welcome to Ball. © Ball Packaging Europe Belgrade | Batajnicki Drum 21A | Belgrade 110000 SERBIA | 00381113770600 | www.ball.com