1. Manual sobre procedimientos para las zonales INTERNATIONAL WORKSHOP ON COCOA CERTIFICATION The multiciplity of standards in the cocoa market: Finding a way forward for Promoting Sustainable Cocoa June 24 – 27, 2013 Ecuador Flavor and Aroma of the World SINCE 1890 loves life

2. TABLE OF CONTENTS 1.BACKGROUND 1.1 Cacao Arriba in Ecuador 1.2 Cocoa’s Business Relationships 1.3 Quality Ecuadorian Cocoa Supply 2. GOVERNMENT INTERVENTION 2.1 National Strategy, Strategic Objectives 2.2 The Government and the chain of Cacao Arriba 2.3 National Recovery Project “Cacao Arriba” a.Impact of Project and Intervention Areas b.Management model 1.BACKGROUND 1.1 Cacao Arriba in Ecuador 1.2 Cocoa’s Business Relationships 1.3 Quality Ecuadorian Cocoa Supply 2. GOVERNMENT INTERVENTION 2.1 National Strategy, Strategic Objectives 2.2 The Government and the chain of Cacao Arriba 2.3 National Recovery Project “Cacao Arriba” a.Impact of Project and Intervention Areas b.Management model

3. Cacao Arriba in Ecuador 5º product, non-oil exports 491.221 hectares planted 100.000 Cacao’s small holders 0.51 Tm/ha/year Usd$ 535,5 Export Sales 217.000 Tm production Annual Values ​​ and Distribution by Region of Ecuador

4. 85% of production is exported EXPORTING COCOA BEANS AND COCOA-DERIVED PRODUCTS (MT/FOB VALUE THOUSAND USD) PLANTED AREA AND YIELD OF COCOA BEANS IN ECUADOR PLANTED AREA (ha) YIELD (mt/ha) TOTAL EXPORTING COCOA BEANS AND COCOA-DERIVED PRODUCTS COCOA BEAN US $ FOB COCOA BUTTER US $ FOB COCOA POWDER US $ FOB COCOA LIQUOR US $ FOB COCOA CAKE US $ FOB CHOCOLATE US $ FOB MT

5. Cocoa´s Business Relationships Ecuador 62% Market Share of Cocoa Arriba FIRST PLACE ON THE WORLD TOP COCOA BEANS EXPORT COUNTRIES (2007-2009)

6. MAIN EXPORT DESTINATIONS ECUADORIAN COCOA USA: 47,05% Mexico: 11,31% Germany: 12,87% Japon: 2,22% Italy: 2,20% Spain: 2,20% Netherlands : 12,49% Belgium : 5,39% China: 1,16% Colombia: 2,24% Ecuador

7. Strategic Objectives 1.Increase production, productivity and export supply of "Cacao Arriba" with social responsibility. 2.Develop and implement efficient quality processes in the value chain. 3.Promote national industrialization cocoa "Cacao Arriba”, and promote domestic consumption. 4.Diversify and increase international market share. National Strategy Strengthen the position of Ecuador as the leading producer and exporter "Cacao Arriba" worldwide. National Strategy and Strategic Objectives

8. Spread Productivity Post Harvest Marketing Export Production Research Traceability The Government and the chain of Cacao Arriba HOTIZONTAL ACTORS

9. Scientific Research Agrotechnical Manuals Publication Agricultural Extension System, Monitoring and Technical Assistance 90.000 hectares reactivated Tree Nurseries Clonal Gardens Dem Plots Vegetative Material Productive Development TRACEABILITY SYSTEM GOVERNANCE OF THE COCOA CHAIN CACAO ARRIBA Project Management Model

10. INTERVENTION AREAS NATIONAL PROJECT RECOVERY “CACAO ARRIBA” Province Esmeraldas Sucumbíos Napo Orellana Pichincha Manabí Santo Domingo de los Tsachilas Bolivar Guayas Los Rios Zamora Chinchipe * Morona Santiago

11. PROJECT RESULTS Small agricultural producers 30.000 New hectares planted60.000 Renovated hectares284.000 Tree nurseries29 Clonal gardens29 Production protocols delivered600 Peasant organizations with credit 286 Microfinance specialists120 Laboratories implemented5 Inspectors of the quality system 28 Quality on-farm records60.000

12. PRUNING CAMPAIN “MINGA DEL CACAO NACIONAL 19’200.000 pruned National Cocoa trees. 48.000 Has. 30.000 smallholders. 500 Producer Associations involved. Building 30.000 smallholders information database

13. Ecuador Flavor and Aroma of the World SINCE 1890 THANK YOU FOR YOUR ATTENTION