1. *Bien sûr, vous pouvez 12/12/2007 – F.Denoual, Canon Research Centre France S.A.S.Reference, Version Strategic Thinking for Video on the Web Franck Denoual

2. *Bien sûr, vous pouvez Slide 2 12/12/2007 – F.Denoual, Canon Research Centre France S.A.S.Reference, Version Motivations Promote Video Usage Enrich User Experience User decides what, when, where Offer easy Second Life for users video Customizing, editing Sharing, storing Preserve Quality Flawless video Accessibility Give user control on quality when publishing

3. *Bien sûr, vous pouvez Slide 3 12/12/2007 – F.Denoual, Canon Research Centre France S.A.S.Reference, Version Video anytime, anywhere… What = Video No control on generated format Possibility for transcoding before publishing Any format for visualization When = stored/live content Different interactions On demand/broadcast Where = Device Take into account device characteristics… Display resources Connectivity Processing power … for user satisfaction User Centric Model

4. *Bien sûr, vous pouvez Slide 4 12/12/2007 – F.Denoual, Canon Research Centre France S.A.S.Reference, Version Acquisition Security IP Rights Out of scope In W3C scope Annotating Retrieval Compression Packaging Transmission Adapting Rendering Interacting Producer Video Life-Cycle Consumer Empower the user from P to C!

5. *Bien sûr, vous pouvez Slide 5 12/12/2007 – F.Denoual, Canon Research Centre France S.A.S.Reference, Version P user wants seamless QoS Large & easy deployment Expected/selectable video quality level Content Adaptation Issues Format heterogeneity Video streams/Packaging formats Device heterogeneity Supported codecs, Processing power, Display capabilities Who does the job? Server, Client device, Proxies?, Content creator must help P user wants more control!

6. *Bien sûr, vous pouvez Slide 6 12/12/2007 – F.Denoual, Canon Research Centre France S.A.S.Reference, Version Scalable format for quality, resolution, bit-rate adaptations appropriate queries Retrofit JPEG-2000+JPIP experience Server side or proxy Multiple streams/On the fly transcoding Server decision based on client description CC/PP, HTTP content negotiation Client side Graphical zoom, clipping, … Content Adaptation solutions? Low quality High quality

7. *Bien sûr, vous pouvez Slide 7 12/12/2007 – F.Denoual, Canon Research Centre France S.A.S.Reference, Version Each C user does not have the same way to view the same video Spatial interactivity Resizing Dynamic adaptation of video size Fine zoom capabilities Quality management Increase/Decrease quality Regions of interest Display a selected region of video in full window /useMap attribute ? C user needs more interactivity!

8. *Bien sûr, vous pouvez Slide 8 12/12/2007 – F.Denoual, Canon Research Centre France S.A.S.Reference, Version Temporal interactivity Skipping at specific time Cannot be planned in the presentation Provide multiple entry points in the video User defined / Automatically generated would bring added value Exploit Metadata Enhanced menus via temporal links Fragments or queries ? (see Annotex presentation) Bring added-value: Detailed descriptions of the content/Contextual search C user needs more interactivity!

9. *Bien sûr, vous pouvez Slide 9 12/12/2007 – F.Denoual, Canon Research Centre France S.A.S.Reference, Version Video on the Web is already a success, but… Interaction could be improved by Enriching controls in Exploiting power of Metadata Take time dimension into account Exploiting scalable video formats Quality could be improved Preliminary negotiation Content adaptation Conclusion