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Brake Hardware Opportunity Brake Clips with drag and noise reduction technology 1.

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Presentation on theme: "Brake Hardware Opportunity Brake Clips with drag and noise reduction technology 1."— Presentation transcript:

1 Brake Hardware Opportunity Brake Clips with drag and noise reduction technology 1

2 2 Market Research Findings show that people will buy brake hardware if it’s simply recommended to them before a brake job. 2

3 3 Only 20 percent of people getting brake jobs routinely replace their brake hardware. Source: Consumer Insights Inc. study, May, 2015 20% Finding 3

4 80% But 80 percent of people getting brake jobs would replace brake hardware if it were recommended. Source: Consumer Insights Inc. study, May, 2015 Finding 4

5 5 Brake hardware kits could quadruple if routinely recommended before brake jobs. Opportunity 5

6 Finding Appearance of brake hardware is the main reason pros recommend replacement. 10% 9%7%5%4% 59% 3% AppearanceAgePerformance problems Part of a bundle Customer request MileageSafety Source: Consumer Insights Inc. study, May, 2015 6

7 7 Finding Consumers identified extending brake pad life as the most compelling reason to replace brake hardware. Source: Consumer Insights Inc. study, May, 2015 15% 14% 9%7% 23% Extend brake pad life Prevent brake failure Shorten braking time Better gas mileage Restore to factory specs Prevent rotor warping 7

8 8 Test Data - Noise Vehicles tested : 2014 Buick Regal, 45,000 miles - first brake job 2014 GMC Sierra, 35,000 miles - first brake job Independent 3rd-party automotive lab, Plymouth, MI Noise Dynamometer, SAE International Test J2521 1436 stops - one stop at each possible temperature and brake-pressure combination Standard today - no noise is acceptable for any stop Noise measured - anything louder than 70 decibels (i.e. louder than a vacuum cleaner) Any noise means at that temperature/brake-pressure, noise may occur on every stop 8

9 “If you’re the driver in a certain condition, you may get noise on every stop.” - John Bennett Test Lab Managing Director 9 “That’s why the industry standard, and goal of the test, is to have no noise occurrence. And any improvement should be made.”

10 10 Noise Test - Car Replacing brake hardware during this lab-tested brake job eliminated all noise. Source: 3rd party independent lab, Dynamometer, Plymouth, Michigan, Dec. 2015 Vehicle tested: 2014 Buick Regal, 45,000 miles - first brake job New pads Old hardware New pads New hardware 10

11 11 Noise Test - Truck Replacing brake hardware during this lab-tested brake job reduced noise by 47%. Source: 3rd party independent lab, Dynamometer, Plymouth, Michigan, Dec. 2015 Vehicle tested: 2014 GMC Sierra, 35,000 miles - first brake job New pads Old hardware New pads New hardware 11

12 12 Test Data - Durability & Wear Vehicles tested: 2014 Sierra, 35,000 miles - first brake job 2014 Chevy Tahoe, 35,000 miles - first brake job 2014 Buick Regal, 45,000 miles - first brake job Independent 3rd-party automotive lab, Sweden Hardware from K2XX platform for General Motors trucks and SUVs and GM Epsilon II platform for Buick Regal and Chevy Malibu/Impala Dimensions and tolerances from OEM part Measurements of 17 dimensions of standard K2XX brake clip hardware Any measurement out of OEM tolerance will diminish performance 12

13 13 K2XX Brake Clip Drawing 13

14 14 OEM Part Dimensions 121349.211109.1765123 14. 2 14. 1 8.28.1 14

15 15 K2XX Durability Data No used parts were within OEM spec tolerances Visual to go here Source: 3rd party independent lab, Sweden, Jan. 2016 Vehicles tested: 2014 GMC Sierra and Chevy Tahoe, both 35,000 miles - both first brake job 15

16 16 K2XX Durability Data Every part failed Visual to go here Source: 3rd party independent lab, Sweden, Jan. 2016 Vehicles tested: 2014 GMC Sierra and Chevy Tahoe, both 35,000 miles - both first brake job 16

17 Source: 3rd party independent lab, Sweden, Jan. 2016 Vehicles tested: 2014 GMC Sierra and Chevy Tahoe, both 35,000 miles - both first brake job “The majority of dimensions are no longer within specification and therefore the part will not perform to design intent.” - John Bennett Test Lab Managing Director 17

18 “Due to constant torque on brakes, the hardware over time becomes deformed.” - John Bennett Test Lab Managing Director Source: 3rd party independent lab, Sweden, Jan. 2016 Vehicles tested: 2014 GMC Sierra and Chevy Tahoe, both 35,000 miles - both first brake job 18 “As hardware becomes deformed, pads no longer move within the brake as intended.” “The pads will drag on the rotors and you’ll get premature wear and reduced pad life.” “Out of spec hardware will diminish braking performance. It will impact the distance and the time it takes you to stop.”

19 “With visual inspection, sometimes you see it but many times you can’t. The part is out of spec and won’t perform as intended and shouldn’t be used.” - John Bennett Test Lab Managing Director Source: 3rd party independent lab, Sweden, Jan. 2016 Vehicles tested: 2014 GMC Sierra and Chevy Tahoe, both 35,000 miles - both first brake job 19 Look ok?

20 “With new hardware that’s in spec, brake pads will last longer.” - John Bennett Test Lab Managing Director Source: 3rd party independent lab, Sweden, Jan. 2016 Vehicles tested: 2014 GMC Sierra and Chevy Tahoe, both 35,000 miles - both first brake job 20

21 21 The QuietGlide ™ Difference We have the answer for consistent parts and quality. Our stainless steel meets standards for corrosion-free performance. We control design, engineering, and manufacturing with state of the art tools, equipment and processes. Linear, Progressive Manufacturing Process In-coming Materials Single die stamp and bend High quality consistent products

22 The stainless steel is put thru a cleaning process and then a bonding agent is applied one side of the stainless steel and the PTFE is applied on the other side in a coating line. The clip than goes to a Double Belt Press line where the rubber is vulcanized to the stainless steel. The vulcanization process includes an elaborate array of pressure and temperature held over time to create a superior bond strength between the rubber and metal. During this process the rubber is actually cross-linked with the stainless steel so it will never separate. Carlson uses only the highest-quality vulcanized rubber compounds and bonding processes for superior noise-dampening performance. Superior noise-dampening performance

23 Competitors use a process called bonding in which one element is placed on top of another. This allows for the possibility of surface separation over time. Crosslink technology QuietGlide™ utilizes a process called Crosslink that allows the two elements to be intertwined for a strong bond that is almost impossible to breakdown.

24 24 PTFE Coating Performance Reduces drag Reduces wear on pads and rotor Less friction reduces heat and improves fuel efficiency Extends life of pads and rotor Improves brake fade Improves pedal feel Reduces brake roughness Less prone to corrosion Reduces noise Stainless steel, rubber coated abutment clip with Polytetrafluoroethylene (PTFE) on reverse side so pads slide more freely Performance Benefits

25 The new Quietglide ™ The only clips that give you the best of both worlds Vulcanized rubber Reduces noise Low-Friction PTFE coating Reduces drag

26 26 For a complete brake job always recommend new brake hardware


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