1. » A GLOBAL COALITION to conserve threatened species and their habitats

2. SAVE OUR SPECIES

3. SOS – The project… » WHAT: global species conservation fund Protect threatened animal and plant species and their habitats Science-based: IUCN Red List of Threatened Species TM Initial Funding: 10 mio USD World Bank & GEF Target: Private Sector (Sponsoring) » HOW: Cooperation (Network) Global scope – Local implementation (local NGOs, communities)

4. SOS » Short introduction video: http://www.youtube.com/watch?v=i2XFpzVyePg http://www.youtube.com/watch?v=i2XFpzVyePg » Fieldwork on the ground: conserving threatened animal and plant species and their habitats http://www.sospecies.org/in_the_field/highlights/ http://www.sospecies.org/in_the_field/highlights/

5. SOS – Points of Difference » Effective & efficient species conservation… Environmental and social sustainability Poverty alleviation & biodiversity impact each other Scientific foundation (IUCN Expertise) Local communities Unique coalition (leading organizations – complementing skill sets)

6. SOS – benefits for businesses » SOS = umbrella initiative (social AND environmental sustainability) » Image & Reputation » Satisfy needs of all stakeholders Consumers Investors Employees » Employee Motivation » Marketing exploitation (link to product lines)

7. SOS – Private Sector » Privileges Influencing power: Seat in SOS Donor Council (first 4 businesses) Up to 70% of Sponsorship-money in Piorities (Project Selection – e.g. regions) Reporting – Projects (monitoring success) Marketing / PR: News stories & PR – Field Work (Projects / Species) Potential Link to product lines & business segments

8. SOS – Private Sector » Privileges Expertise Access to experts and expert opinion on species related topics Employees Facilitation of site visits by company executives or staff members where appropriate Specific company needs These can be identified together with you Joint concept development (link with marketing & individual business units)

9. SOS – Private Sector » Nokia is our 1 st partner » Innovative Partners / Sponsors from selected industries with a good sustainability profile / high level of values & ethics

10. SOS - Nokia » Raising awareness of biodiversity conservation via innovative mobile technology » Content: Attractive species information and stories from conservation work on the ground

11. How do consumers relate to biodiversity? » Research: Biodiversity Barometer in Feb. 2011 (by IPSOS) » UEBT: Union for Ethical BioTrade » Sample: 7,000 consumers in 7 countries France Germany UK USA Brazil South Korea Japan

12. Key Findings Opportunity!

13. Hot Topic Biodiversity » UN Decade of Biodiversiy 2011-2020 » Success in Nagoya – UN CBD COP 10 » Tiger-Summit St. Petersburg Nov. 10

14. « Why is biodiversity important?!»

15. … secures our food supplies » Pollinators: 71 of ~100 crop species which provide 90% of food worldwide rely on pollinators for their production €22.8 to 57 billion = global economic value BUT: pollinators in drastic decline (e.g. serious threat to U.S. fruit industry)

16. … keeps us healthy » Medicinal plants: 50% of all synthesized medicines have a natural origin 80% of the global population rely on traditional medicine for their primary health care Examples: Mucus on starfish skin - asthma treatment Morphine, from opium poppy

17. … keeps us healthy » Cone Snails: New medicines from cone snail venom toxins Pain Killer Prialt® reputed to be 1000 times more potent than morphine » Hibernating Bears: An extract from bear blood restores bone quality and could be used to treat osteoporosis

18. … helps us respond to environmental disasters » Mangroves: protecting coastlines during tropical storms » Bioremediation: uses bacteria and other living microorganisms to help clean up hazardous waste in soil and water Converts toxic materials into water and harmless gases

19. Photo by Zephyris George de Mestral, inventor of Velcro, one of the most important inventions of the 20 th century Photo © Parker/Lawrence Stenocara beetles from the harsh Namib Desert in Southwest Africa, one of the driest places on Earth, collect fog droplets on their bumpy wings and funnel the water droplets into their mouths. It is their only source of fresh water. From this little creature humans are learning better ways to collect water, which may mean the difference between life and death, especially for people living in extreme environments… … inspires invention

20. The UltraCane uses ultrasonic echoes – like a bat uses to “see” its environment – to offer spatial awareness to the vision-impaired Photo © Vilda - Rollin Verlinde Green architecture: the Eastgate Centre in Harare, Zimbabwe, was designed to be naturally ventilated and cooled – modeled on termite mounds … inspires invention

21. Social link (human well-being)

22. Biodiversity in crisis » The facts… Extinction rate 1000 x higher than “normal” 30,000 species / year 3 species / hour 15 to 37% of all species could be extinct by 2050 (Thomas et al. 2004)

23. The 6th mass exinction…?

24. Impact of Climate Change » The 4 th IPCC report concluded that: With an increase of only 1.5° – 2.5°C, with 80% certainty >30% of all species will be threatened with extinction Impacts are likely to be far worse

25. Conservation works… » Species loss reduced by 20% (Hoffman et al. 2010 Science) » 37 recent improvements in status of mammals » 64 species improved their Red List status Equus przewalskiiYellow-eared ParrotBlack-footed Ferret

26. SOS – Founding Partners

27. Global Environment Facility » 182 member countries » Founded: 1991 » 4 billion USD (Trust Fund – World Bank) » HQ: Washington D.C. / USA » Designated “financial mechanism” for CBD (Convention on Biological Diversity) UNFCCC (Convention on Climate Change) » Global environmental threats » Sustainable Development

28. Worldbank » “working for a world free of poverty” » Founded: 1944 – rebuilding Europe » 185 member countries » 24 billion USD » 100 developing nations » Poverty alleviation = priority Africa = Key Focus

29. IUCN » IUCN - International Union for Conservation of Nature » « UN Observer Status » » Oldest and largest environmental network » 1,000 members (governments & NGOs) » 11,000 voluntary scientists » 160 countries

30. IUCN » Founder of WWF » Red List of Threatened Species » Neutral, scientific basis » Species Programme » Consults UNESCO (World Heritage Sites) » Social link: « conserving nature in a just world »

31. IUCN`s Species Programme » Species Survival Commission (SSC) » 7,500 voluntary scientists

33. A Global Project…

34. SOS – fieldwork… » Strategic Priorities: >> Threatened Species >> Vulnerable Ecosystems >> Corporate Priorities » 1 st year priorities: >> Critically Endangered Birds >> Threatened Mammals >> Threatened Amphibians

35. Grants & Eligibility… » Grants: Threatened Species Grants (25 to 800k USD) Rapid Action Grants (up to 25k USD) 5 granted this far (4 + 1) » Eligible recipients: Grants open to civil society, including organizations, individuals, and community-based initiatives Working with government partners encouraged BUT governments cannot receive grants directly No grants to IUCN (IUCN is neutral “intermediary”, selecting the best projects based on scientific, fact- based criteria)

36. SOS – the projects… » 5 existing pilot projects (> 40 species) - Asia, Africa, Latin America, Europe 1 >> Preventing Extinctions 2 >> Conservation Leadership Programme 3 >> EDGE (Edge of Extinction) 4 >> Amphibian Conservation 5 >> Saiga Antelope » New call for proposals (new project applications: August 2011)

37. 1 >> Preventing Extinctions » Birdlife International » 20 of 190 Critically Endangered Birds » 4 continents

38. 2 >> Conservation Leadership » 8 projects worldwide » Capacity building for species conservation » training of a new generation of conservation professionals » Project Locations: Colombia & Venezuela, Ghana, Nepal, Uzbekistan, Angola, Bangladesh, India, Tanzania

39. 2 >> Projects » 1. Amphibians – Colombia / Venezuela » 2. Frogs – Ghana » 3. Vultures – Nepal » 4. Birds – Uzbekistan » 5. Bird habitats (forests) – Angola » 6. River Dolphin – Bangladesh » 7. Amphibians – India » 8. Birds - Tanzania

40. » Conservation Assessment of threatened Amphibians in Tama Bi-national Park, Colombia & Venezuela 2 >> Amphibians - Latin America

41. 3 >> EDGE projects » 1. Chinese Giant Salamander » 2. « Naked Snake » » 3. Pygmy Hippo » 4. Bactrian Camel

42. 4 >> Amphibian Conservation » Conservation International » 3 projects » Sulawesi, Sri Lanka, Colombia

43. 5 >> Saiga Antelope » Saiga Conservation Alliance » Emergency Response Fund » Massive die-off – Saiga Antelopes

44. October 2010: SOS Launch at UN CBD Cop-10 in Nagoya / Japan SOS Launch Nagoya

48. Press Coverage

49. « The case for saving species is even more powerful than climate change » - UN (Nagoya)

50. » Contact Information: Elke Blodau SOS Marketing Officer IUCN World HQs Tel: +41-22-999-0372 E-mail: elke.blodau@iucn.org

51. » WILL YOU ANSWER THE CALL?