1. Presentation prepared by: Marilyn Shaw University of Northern IA This multimedia product and its contents are protected under copyright law. The following are prohibited by law: Any public performance or display, including transmission of any image over a network; Preparation of any derivative work, including extraction, in whole or in part, of any images; Any rental, lease, or lending of the program. Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

3. Recognize that information is powerful. Explain the distinctions between informative and persuasive speeches. Choose appropriate topics for your informative speeches. Prepare and develop an informative speech that meets your professor’s specific criteria. Evaluate and assess your own speeches prior to classroom presentation and apply evaluation criteria to the speeches of others. Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

4. According to Dictionary.com, information is knowledge communicated or received concerning a particular fact or circumstance; knowledge gained through study, communication, research, instruction, etc.; and factual data. Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved. Why would we consider that information equals power?

5. Informative Speaking General goal of informative speaking is to increase the listeners’ knowledge. Information can be presented without an attempt to persuade. The purpose of the persuasive speech is to alter attitudes and behaviors. Persuasion cannot be accomplished without attempting to inform. Persuasive Speaking Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

7. Gain and Maintain Audience Attention Generate a Need for the Information Create Information Relevance Provide a Fresh Perspective Focus on the Unusual

8. Speeches about objects examine concrete subjects: people, animals, things, structures, and places. The iPod Immigration The Human Brain Marriage Laws Reality TV PC versus Mac

9. Specific purpose statements for informative speeches To inform my audience why immigration laws are of concern to us. To inform my audience about how the human brain functions To share with my listeners the increasing similarities between PC’s and Macs

10. A process topic is usually focuses on a demonstration in which the speaker explains how something is done or how it takes place. It generally serves two purposes: 1. To increase understanding 2. to teach someone how to do something.

11. To inform my audience about the mental processes involved in thinking. To explain how we can gain control of America’s obesity epidemic. To inform my listeners about how an ordinary citizen can affect the legislative process.

12. Speeches about events discuss happenings or occasions. The Impact of Enron Election 2006 Katie Couric changes CBS Wall Street Reform

13. Deals with abstract topics such as belief, theories, ideas and principles. The challenge is to make the subject matter concrete so that the audience can easily understand. Justice Cyberwar Media Campaigns Biomedical Ethics

14. Increase Understanding of the Topic Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

15. Avoid Assumptions Do my listeners’ already know this? Define and explain if needed. Acknowledge what the listeners’ already know or what you think they might know. Do not assume the audience does not need introductory information. Personalize Information Use examples that relate to the audience. Explain conclusions. Reference similarities in people and audiences. Reference topics and events the audience may know. Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

16. Topic General Requirements Audience Analysis Supporting Material Organization Delivery Language Choice

17. Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.