1. 6/7/2016 1 Toyota Prius Beginning of a new Era

2. 6/7/2016 2 Introduction – Toyota Prius The chosen product which this article is on about is Toyota Prius which is a hybrid car. It has been chosen for the unique design. It is one of the most successful vehicles of Toyota motor corporation as it has been able to create a huge market for Toyota especially in the USA within a very short period of time.

3. 6/7/2016 3 Agenda of The Article The article has been divided into three different phases to cover the following: –Phase 1: Hybrid engine. –Phase 2: Adoption of the engine. –Phase 3: Market response.

4. 6/7/2016 4 Phase 1 – Hybrid Engine The engine runs with a mixture of both electric & gasoline. It is the most environmentally friendly version. It overcomes all the negative aspects of the electric engine. Combination of the traditional gasoline engine, works where necessary to keep the performance. Cost effective as it consumes less fossil fuel which help to minimize the carbon emission It is comparatively cheaper than any other hybrid vehicle of its class. There are scopes to improve the various aspects of the product.

5. 6/7/2016 5 Phase 2 – Adoption of the Engine The design of the engine is a unique one. The drive system has the grate features of its design. It can be used in other products that fall in the similar category. It is designed to store energy created during vehicle use. The drive system is attractive for its fuel efficiency. It is suitable to be used in heavier vehicles. In future the lithium ion batteries will be used for high voltage longer backup. This design can also be used for lighter vehicle such as motorbikes.

6. 6/7/2016 6 Phase 2 – Adoption of the Engine The design of the engine is a unique one. The drive system has the grate features of its design. It can be used in other products that fall in the similar category. It is designed to store energy created during vehicle use. The drive system is attractive for its fuel efficiency. It is suitable to be used in heavier vehicles. In future the lithium ion batteries will be used for high voltage longer backup. This design can also be used for lighter vehicle such as motorbikes.

7. 6/7/2016 7 Phase 3 – Market Response It is one of the most successful vehicles of Toyota Motor Corporation. It has already been captured a huge market for Toyota especially in the USA. It is one of the most successful vehicles of Toyota Motor Corporation. It is perceived as an environment friendly vehicle with high performance. The model is to believe in the notion of corporate social responsibility. Toyota has received a great response from the customers. All versions of Prius are selling at a lower price. It has a competitive advantage as it can easily attract buyers due its fuel efficiency.

8. 6/7/2016 8 Summary The Prius is truly a beginning of a new era. As we can now realize the impact of launching the new technology. It is helping people to change their behavior. Thank you for listening

9. 6/7/2016 9 Where to Get More Information Visit: http://www.sciencedirect.com/ Searching the file “sdarticle.pdf” Thank You! End of the presentation