2. PEARL & DEAN IS THE UK’S BEST KNOWN CINEMA ADVERTISING CONTRACTOR REPRESENTING A WIDE RANGE OF CINEMAS INCLUDING BOTH INDEPENDENTS AND MULTIPLEX CHAINS AND OFFERING LANDMARK LOCATIONS THROUGHOUT THE UK AND IRELAND ALTHOUGH WE HAVE TYPICALLY SPECIALISED IN ON-SCREEN ADVERTISEMENT WE ARE ALWAYS LOOKING FOR NEW & INNOVATIVE WAYS TO BRING BRANDS CLOSER TO THEIR AUDIENCES.

3. 2011 376 BRANDS BEFORE DIGITAL 13% YOY MORE BRANDS ON CINEMA 2015 773 BRANDS

4. SOURCE: FAME (BASE: 15+, TARGET: 15-54), THE HAPPINESS PROJECT - JOIN THE DOTS 1 ACTIVELY CHOOSE THE FILM 52% AGREE WHEN THEY GO TO THE CINEMA, THEY PLAN THEIR DAY/EVENING AROUND SEEING THE FILM. 3 ADDED CONTEXTUAL ELEMENTS “THEY GO ROUND WITH ICE-CREAM AND POPCORN IN THE INTERVAL.” 5 ‘TALKABLE’ POST-EVENT 68% AGREE WATCHING A FILM AT THE CINEMA GIVES THEM SOMETHING TO TALK ABOUT WITH FRIENDS & FAMILY 2 PLAN THE OCCASION “I LIKE THE BUILD UP TO THE CINEMA; I LIKE GETTING EXCITED ABOUT IT.” 4 SHARED WITH OTHERS 75% BELIEVE THAT A CINEMA EXPERIENCE IS BEST SHARED WITH FRIENDS & FAMILY

5. NO DISTRACTION

6. SOURCE: THE HAPPINESS PROJECT, JOIN THE DOTS CINEMA IS GREAT FOR ADVERTISERS AS IT DEMANDS THE CONSUMER’S UNDIVIDED ATTENTION – NO DISTRACTION WE FOUND THIS TO BE THE MAIN REASON WHY AUDIENCES LIKE IT SO MUCH… …THEY’RE ABLE TO LOSE THEMSELVES IN THE EXPERIENCE, WITHOUT FEELING GUILTY OR SELFISH

7. SOURCE: TOUCHPOUNTS 6 52.7% OF ALL ADULTS USE THE INTERNET ON A LAPTOP, TABLET OR MOBILE DEVICE AT LEAST ONCE A DAY AT THE SAME TIME AS WATCHING TV 4% OF ALL ADULTS USE A MOBILE PHONE WHILST WATCHNG A FILM AT THE CINEMA

8. WHICH MEANS THE SAME LEVEL OF CUT THROUGH & ATTENTION 365 DAYS A YEAR

9. SOURCE: FAME 2015 CINEMA ADVERTISING IS APPRECIATED AND SOUGHT OUT AS PART OF THE EXPERIENCE 63% MAKE SURE THAT THEY ARE SEATED BEFORE THE ADVERTISING STARTS “CINEMA IS THE ONLY PLACE I’LL SIT AND WATCH THE ADVERTS”

10. 3.3M GO TO THE CINEMA ON AVERAGE EACH WEEK

11. SOURCE: CAA FILM MONITOR JAN-DEC 2014 15-24 32 25-34 20 35-44 18 45+ 30 MALE 52 FEMALE 48 ABC1 69 C2DE 31

13. ADMISSIONS 171.9M REVENUE £237.6M +20.9% YOY

14. 1SPECTRE£94M 2STAR WARS£87.1M 3JURASSIC WORLD£64.5M 4AVENGERS: AGE OF ULTRON£48.3M 5MINIONS£47.8M 6INSIDE OUT£39.2M 7FAST & FURIOUS 7£38.6M 8FIFTY SHADES OF GREY£35.1M 9THE HUNGER GAMES: MOCKINGJAY PT 2£28.1M 10HOME£25.4M SOURCE: RENTRAK UP UNTIL DEC 31 ST 2015

15. 1ROGUE ONE: A STAR WARS STORY (16 TH DEC) £70M 2BATMAN VS SUPERMAN: DAWN OF JUSTICE (25 TH MARCH) £36M 3FINDING DORY (29 TH JUL) £30M 4FANTASTIC BEASTS AND WHERE TO FIND THEM (18 TH NOVEMBER) £25M 5STAR TREK: BEYOND (22 ND JUL) £25M 6THE BFG (22 ND JUL) £22M 7INDEPENDENCE DAY: RESURGENCE (24 TH JUN) £20M 8 X-MEN: APOCOLYPSE (15 TH JUL) £20M 9ICE AGE: COLLISION COURSE (29 TH APRIL) £20M 10CAPTAIN AMERICA: CIVIL WAR (11 TH MARCH) £20M

16. SOURCE: RENTRAK 1DEADPOOL£37.8M 2STAR WARS: THE FORCE AWAKENS£35.9M 3BATMAN V SUPERMAN: DAWN OF JUSTICE£35.3M 4THE REVENANT£23.2M 5ZOOTROPOLIS£20.7M 6ALVIN AND THE CHIPMUNKS: THE ROAD CHIP£16.3M 7KUNG FU PANDA 3£13.3M 8DADDY’S HOME£12.0M 9LONDON HAS FALLEN£10.8M 10THE JUNGLE BOOK£9.9M

17. ADMISSIONS 170M REVENUE +5%

18. ADMISSIONS MARCH 2016 13.4 MILLION ADMISSONS MARCH YOY +16% INDUSTRY ADMISSIONS YTD +1.6% REVENUE MARCH 2016 £18.5 MILLION REVENUE MARCH YOY +28.2% INDUSTRY REVENUE YTD -0.6% P&D REVENUE YTD +16.3%

22. ARE YOU BEING SEEN IN ALL THE RIGHT PLACES?? Outdoor Traditional Boring Unimaginative Confident trendy Newspaper Traditional Mature Boring Unimaginative Trusted Radio Traditional Friendly Boring Trusted Mature TV Friendly Traditional Trusted Clever Confident Internet Innovative Youthful Trendy Clever Confident Cinema Glamorous Clever Trendy Upmarket Sexy

23. WHY ADVERTISE ALL OVER THE COUNTY WHEN MOST OF YOUR BUSINESS IS OFTEN RIGHT ON YOUR VERY DOORSTEP?

24. CINEMA PROVIDES UNIQUE AUDIENCES: Cinemagoers are light TV viewers enabling brands to reach a unique audience LOW AD AVOIDANCE ENSURES DEEPER ENGAGEMENT: Cinema: 8% TV: 44% APPEAL AND MOTIVATION TO PURCHASE INCREASED: Cinema has a deep message outtake Cinema advertising has eight times greater impact than TV DRIVING EFFECTIVENESS VIA ENGAGEMENT: Investing 10% of a media budget into cinema increases total RROI of the campaign. Cinema delivers £2.84 RROI with a 72% carryover rate. SOURCE: BRAND SCIENCE 2014 & CAA

25. HIGH SPENDING ABC1 YOUNGER ADULTS & FAMILIES UP TO 3.3 MILLION CINEMA TICKETS ARE SOLD WEEKLY A PURELY LOCAL AUDIENCE MAJOR NATIONAL ADVERTISER’S INVEST £MILLION’S ON CINEMA ADVERTISING BECAUSE THEY KNOW IT REALLY WORKS!

26. LOCAL - SO NO WASTE AFFLUENT AUDIENCES LOW MEDIA COSTS 100% DIGITAL EASY TO CREATE COPY EASY TO BOOK