1. Task 19: Presentation of ideas

2. 1.) Campaign Proposal The charity I have decide to partner with is cancer research UK The product is three images (1 landscape and two portrait). These images will be used to help promote charity shops as an alternative to high street fashion shops. The campaign will start on the 19 th of July an end on the 18 th of august Target audience: 16 – 21 year old males Campaign message: charity shops are as good as high street shops

3. 2.) Plans for campaign Slogan: stylishly affordable Colour scheme: black, white, dark blue, dark green Typography: “ bookman old style” Image 1(portrait): the male model wears a white and blue flannel shirt, black jeans, a leather watch and black Chelsea boots Image 2(portrait): the male model wears a denim jacket, black and green flannel shirt, black T-shirt, black jeans and black Chelsea boots Image 3(landscape): the male model wears a biker jacket, a black pullover hoodie, brown Chelsea boots and black jeans

4. 3.) sketches of advertisement (Image 1) The first image shows the model leaning against a brick wall. This will be the first portrait image. the male model wears a white and blue flannel shirt, black jeans, a leather watch and black Chelsea boots Using direct address

5. Image 2 This is the second portrait image of the model leaning against a car door. the male model wears a denim jacket, black and green flannel shirt, black T-shirt, black jeans and black Chelsea boots Using direct address

6. Image 3 The third image is the first landscape photo. It will be of a model sat on top a brick wall. Image 2(portrait): the male model wears a denim jacket, black and green flannel shirt, black T-shirt, black jeans and black Chelsea boots Using direct address

7. 4.) product plan The photo shoot will take place between the 13 th and 21 st of February The production process will start between the 23rd of February and the 3 rd of march The total budget for the products campaign has totalled to £720 between costumes, equipment and the travel fair. I will not have to pay the budget