1. 1 The Impact of Online Shopping to Convenience Stores 指導教授 宋麗珠 By 96420502 陳思甫 96420164 王亭絜

2. 2 I. INTRODUCTION

3. B ACKGROUND AND M OTIVATION 3 Following by the rapid progress of the technology, the Net society has come. Therefore, people use net shopping at 1989. Because of this technology, the net shop has now blossomed. By the research, we want to analyze the pros and the cons at net shop to convenience store and also realize the reason that the net shop can thrive at the depression.

4. P URPOSES OF THE S TUDY 4 To realize why customers like to use this way to shop. To compare the cheaper price between online shops and convenience stores that why customers will choose this way to buy things. To gain the age level of customer buying.

5. R ESEARCH Q UESTIONS 5 1. What’s the difference between shopping on the Internet and buying things at convenience stores? 2. Why people prefer to buy things on the Internet? 3. What are the advantages and disadvantages of the online shops?

6. S IGNIFICANCE OF THE S TUDY 6 This study will be a significant endeavor in telling people the difference between online shops and convenience stores. Which one will create more greater sales volume than before?

7. D EFINITION OF THE T ERMS 7 The online shop also called Electronic Commerce. It means all buying process finished on the internet. By surfing the internet, customers can order merchandises on the online shop. It called Electronic Shopping.  This study will explore if shopping online may affect the sales volume in the convenience stores.

8. II. LITERATURE REVIEW 8

9. T HE D EFINITION OF O NLINE S HOPPING 9 Online shop combines three C (Computer, Communication and Consumer electronic goods) and multimedia. Online shop belongs to the level of enterprise to an individual person in Electronic Business.

10. T HE A SPECT OF P HYSICAL S TORE 10 Traditional store and online shop should work together to develop the hybrid model. The reservation distance is usually much smaller when the goods or service is common.

11. T HE A GE OF I NTERNET SHOPPING AND C ONSUME I TEM 11 The average age and income of Internet shoppers are universally higher than non-shoppers. Internet shoppers have positive response about advertisement and direct selling. Internet shoppers seldom notice brand and price.

12. T HE A SPECT OF O NLINE S HOP 12 Most consumer consume on Internet except for the personal factor. The present way of the online shop influences the shopping behavior of consumer on Internet.

13. III. M ETHODOLOGY 13

14. R ESEARCH D ESIGN 14 A quantitative research Setting: Buying things in online shops or convenience stores. A questionnaire was for 100 customers and an interview was given to 10 managers of convenience stores. The participants were selected based on convenience sampling of average people.

15. P ARTICIPANTS 15 Found 100 passers-by as our convenience sampling to fill out a questionnaire. 50 are men and 50 are women. Interview 10 individual managers of convenience stores.

16. M ATERIALS & I NSTRUMENT 16 Use the questionnaire and interview to explore whether the online shop can influence the convince stores. The survey: It contains two parts, first is background and the second part is the concept of consumers. The interview: An interview was conducted to ten managers of convenience stores. Explore whether buying goods on the net shop will bring some benefits or not.

17. D ATA C OLLECTION P ROCEDURE 17 1. Collect the related information from websites on every online shop. 2. Make a questionnaire for people about their overview to online shops.  2 parts, background and concept of consumers. 3. Investigate passengers who don’t know we want to take a questionnaire for them. 4. Interview ten managers of convenience stores in Taipei. 5. Collect those questionnaire, then compile and analyze them.

18. IV. D ATA R ESULTS & A NALYSIS 18

19. G ENDER 19

20. 20 Age

21. E DUCATION

22. 1. What advantages do the online shops have?

23. 2. Comparing with convenience store, what the disadvantages the online shops have?

24. 3. What’s the Average Prices You Spend once? 24

25. 4. What items do you mainly purchase in online shops?

26. 5. When you purchase in an online shop, the convenience of paying can influence your purchasing aspiration.

27. 6. When you purchase in an online shop, the efficiency of returning goods or exchanging goods can influence your purchasing aspiration.

28. 28 1. Why customers decrease when the net shop thrive? Responses: 1.In the same goods, people can buy the cheaper price in online shop than the convenience store. 5 2. Online shop has a home-delivery service. 5 Managers’ Interview Data Results

29. 29 Managers’ Interview(con’t) 2. How to catch customers’ eyes? Responses: 1.Use a promotion strategy and give some discounts. 6 2. Collect the points to get free gift. 4

30. 30 Managers’ Interview(con’t) 3. Which types of customer are usually visiting your store? Responses: 1.Residents who live near the convenience store. 7 2. The older people are more than younger people 5

31. 31 Managers’ Interview(con’t) 4. What are benefits that promotion activities bring? Responses: 1.During a promotion period, the more people buy and the more profit we have. 6 2. It can improve the popularity of our store. 4

32. 32 Managers’ Interview(con’t) 5. Will the convenience store cooperate with net shop? Why? Responses: 1.No. We earn very low profits. 6 2.No. All things have risen up with its price, so our sales price has been very low. 3 3.Yes. It can not only save the storage space but also can earn fee. 1

33. 33 Managers’ Interview(con’t) 6.Online shops have low costs, such as rent or water fee, so what’s your advantage? Responses: 1.People can see a real product instead of a picture. In physical store, customers don’t worry about when a product have a problem. 6 2. Customers don’t need to waste time to wait for the product. 4

34. 34 Managers’ Interview(con’t) 7.What are impacts or influences do you have when the online shop thrive? Responses: 1.No effect. For example convenience stores have variety of product, so people always can find what they want. 4 2.Online shop has a home-delivery service that we don’t. It is a weakness that we need to improve. 3 3.The thriving of net shop has influence our business volume seriously. 3

35. V. DISCUSSION 35

36. S UMMARY 36 Customers think that buying goods on online shop is more convenient and cheaper than convenience stores. There also have many factors that people care. e.g. the safety of paying, the convenience of paying or the convenience process of return goods. Background of customers is also an important factor.

37. S UGGESTIONS 37 Question 1 : What is the difference between shopping on the Internet and buying goods at convenience stores? Answer: 1. Online shop is a virtual store, and convenience store is a physical store. 2. Factors such as the convenience of paying, the efficiency of returning goods, exchanging goods or the fee of paying. 3. A different type of getting items is another factor.

38. S UGGESTIONS ( CON ’ T ) 38 Question 2 : Why people prefer to buy things on the Internet? Answer: 1. Online shops have items with lower prices than those in convenience stores. 2. Online shops have a convenient shopping process.

39. S UGGESTIONS ( CON ’ T ) 39 Question 3 : What are the advantages & disadvantages of the online shops? Answer: Advantages: convenience, home-delivery, lower fee Disadvantages: online shop is not a physical store, people cannot see a real product.

40. I MPLICATIONS 40 Online shop has became a trend nowadays. Online shop has became the second way to get goods. More and more people are used to surfing on the Internet and visiting online shops to buy goods. Men like to buy 3C products, women like to buy clothes.

41. R ESEARCH L IMITATIONS 41 Researchers had limited ways to investigate. Customers didn’t have enough time to compare prices on the same goods between online shops and convenience stores.

42. F UTURE D IRECTIONS 42 A multi study with multiple types of questionnaire is suggested. Further studies are suggested to investigate, including questions related to other aspects. For example, history of shops and creativity of shops are recommended in order to get significant results.

43. C ONCLUSION 43 For convenience stores, it should develop different strategies to solve these problems. For online shops, it should develop a set of security rules. This research proves that online shops will have an impact on convenience stores in the future. However, convenience stores will become online shops competitors. There will be a war between concrete things and virtual products.

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