1. MEANING IN DESIGN 4 CULT DESIGNERS burcak@tetrazon.net www.tetrazon.net

4. Raymond Loewy (November 5, 1893 – July 14, 1986) was an industrial designer, and the to be featured on the cover of Time magazine, on October 31, 1949. Born in France, he spent most of his professional career in the United States. Among his work were the Shell and former BP logos, the Greyhound bus, the Coca- Cola bottle, the Pennsylvania Railroad GG1 and S-1 locomotives, the Lucky Strike package, Coldspot refrigerators, the Studebaker Avanti and Champion, and the Air Force One livery. His career spanned seven decades.

5. Avanti, 1963

6. T-1 Locomotive for the Pennsylvania Railroad Company

7. Coca-cola dispenser Original fanta bottle

8. Pencil sharpener

9. Frigidaire, 1955

10. (22 May 1902 Pécs, Hungary – 1 July 1981 New York City), he was a Hungarian-born modernist, architect and furniture designer of Jewish descent. One of the masters of Modernism, Breuer displayed interest in modular construction and simple forms. Known to his friends and associates as Lajkó, Breuer studied and taught at the Bauhaus in the 1920s. The Bauhaus curriculum stressed the simultaneous education of its students in elements of visual art, craft and the technology of industrial production. Breuer was eventually appointed to a teaching position as head of the school's carpentry workshop. He later practiced in Berlin, designing houses and commercial spaces. In the 1920s and 1930s, Breuer pioneered the design of tubular steel furniture. Later in his career he would also turn his attention to the creation of innovative and experimental wooden furniture. Marcel Lajos Breuer

11. Wassily-chair

12. One bedroom modular house

13. Hugo Alvar Henrik Aalto (February 3, 1898, Kuortane – May 11, 1976, Helsinki) was a Finnish architect and designer. His work includes architecture, furniture, textiles and glassware. Aalto's early career runs in parallel with the rapid economic growth and industrialization of Finland during the first half of the twentieth century and many of his clients were industrialists; among these were the Ahlström-Gullichsen family. The span of his career, from the 1920s to the 1970s, is reflected in the styles of his work, ranging from Nordic Classicism of the early work, to a rational International Style Modernism during the 1930s to a more organic modernist style from the 1940s onwards. What is typical for his entire career, however, is a concern for design as a Gesamtkunstwerk, a total work of art; whereby he - together with his first wife Aino Aalto - would design not just the building, but give special treatments to the interior surfaces and design furniture, lamps, and furnishings and glassware. The Alvar Aalto Museum, designed by Aalto himself, is located in what is regarded as his home city Jyväskylä.

14. Finnish pavilion, NewYork World Fair, 1938-39

15. Paimio Sanatorium combines a functionalist aesthetic with an empathic approach to the use of interior and exterior spaces

16. Paimio Sanatorium furnitures

17. Accessories and lighting

18. Dieter Rams (born May 20, 1932 in Wiesbaden, Hessen) is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. Rams studied architecture at the Werkkunstschule Wiesbaden as well as learning carpentry from 1943 to 1957. After working for the architect Otto Apel between 1953 and 1955 he joined the electronic devices manufacturer Braun where he became chief of design in 1961, a position he kept until 1995.Rams once explained his design approach in the phrase "Weniger, aberbesser" which freely translates as "Less, but better". Rams and his staff designed many memorable products for Braun including the famous SK-4 record player and the high-quality 'D'-series (D45, D46) of 35 mm film slide projectors. He is also known for designing the 606 Universal Shelving System by Vitsœ in 1960. Many of his designs — coffee makers, calculators, radios, audio/visual equipment, consumer appliances and office products — have found a permanent home at many museums over the world, including MoMA in New York. For nearly 30 years Dieter Rams served as head of design for Braun A.G. until his retirement in 1998. He continues to be highly regarded in design circles and currently has a major retrospective of his work on tour around the world.In 2010, to mark his contribution to the world of design, he was awarded the 'KölnerKlopfer' prize by the students of the Cologne International School of Design.

19. Braun L 2 speaker, 1958T 1000 world receiver, 1963 TP 1 radio/phono combination, 1959 Cylindric T 2 lighter, 1968

20. Universal shelving system 620 Chair

21. Kenneth Grange, (born 1929, London) is a British industrial designer. Grange’s career began as a drafting assistant with the architect Jack Howe in the 1950s. His independent career started rather accidentally with commissions for exhibition stands, but by the early 1970s he was a founding-partner in Pentagram, the world- renowned interdisciplinary design consultancy. Grange's career has spanned more than half a century and many of his designs became – and are still – familiar items in the household or on the street. These designs include the first UK parking meters for Venner, food mixers for Kenwood, razors for Wilkinson Sword, cameras for Kodak, typewriters for Imperial, clothes irons for Morphy Richards, cigarette lighters for Ronson, washing machines for Bendix, and pens for Parker. He was also responsible for the aerodynamics, interior layout and exterior styling of the nose cone of British Rail's famous High Speed Train (known as the InterCity 125) and also involved in the design of the innovative 1997 TX1 version of the famous London taxi- cab. He has carried out many commissions for Japanese companies.

25. Ettore Sottsass (14 September 1917 – 31 December 2007) was an Italian architect and designer of the late 20th century. His body of designs included furniture, jewellery, glass, lighting and office machine design.In 1959 Sottsass began working as a design consultant for Olivetti, designing office equipment, typewriters and furniture. Sottsass was hired by Adriano Olivetti, the founder, to work alongside his son, Roberto. There Sottsass made his name as a designer who, through colour, form and styling, managed to bring office equipment into the realm of popular culture. Sottsass, Mario Tchou, and Roberto Olivetti won the prestigious 1959 Compasso d’Oro with the Elea 9003, the first Italian mainframe computer. He is the pioneer of Memphis design style.

30. Achille Castiglioni (February 26, 1918 - December 2, 2002) was a renowned Italian industrial designer. He was often inspired by everyday things and made use of ordinary materials. He preferred to use a minimal amount of materials to create forms with maximal effect. Castiglioni taught for many years, first at the Politecnico di Torino. In 1969 and later he led a class in Industrial Design at the faculty of Architecture at Politecnico di Milano, teaching several thousand students. Castiglioni has exhibited his designs at every Milan Triennial since 1947 and has received seven Compasso d'Oro awards. Most of Castilglioni's products are design classics and are still in production under licence. The Museum of Modern Art has some of his most important designs in its permanent collection.

33. Achille Castiglioni (February 26, 1918 - December 2, 2002) was a renowned Italian industrial designer. He was often inspired by everyday things and made use of ordinary materials. He preferred to use a minimal amount of materials to create forms with maximal effect. Castiglioni taught for many years, first at the Politecnico di Torino. In 1969 and later he led a class in Industrial Design at the faculty of Architecture at Politecnico di Milano, teaching several thousand students. Castiglioni has exhibited his designs at every Milan Triennial since 1947 and has received seven Compasso d'Oro awards. Most of Castilglioni's products are design classics and are still in production under licence. The Museum of Modern Art has some of his most important designs in its permanent collection.

34. Gerrit Thomas Rietveld (24 June 1888–25 June 1964) was a Dutch furniture designer and architect. One of the principal members of the Dutch artistic movement called De Stijl, Rietveld is famous for his Red and Blue Chair and for the Rietveld Schröder House, which is a UNESCO World Heritage Site.

35. Schroder House

37. Arne Emil Jacobsen, usually known as Arne Jacobsen, (11 February 1902 – 24 March 1971) was a Danish architect and designer. He is remembered for contributing so much to architectural Functionalism as well as for the worldwide success he enjoyed with simple but effective chair designs. His way into product design came through his interest in Gesamtkunst and most of his designs which later became famous in their own right were created for architectural projects. Most of his furniture designs were the result of a cooperation with the furniture manufacturer with which he initiated a collaboration in 1934 while his lamps and light fixtures were developed with Louis Poulsen. In spite of his success with his chair at the Paris Exhibition in 1925, it was during the 1950s that his interest in furniture design peaked. A major source of inspiration stemmed from the bent plywood designs of Charles and Ray Eames. He was also influenced by the Italian design historian Ernesto Rogers, who had proclaimed that the design of every element was equally important "from the spoon to the city" which harmonized well with his own ideals.

41. Gio Ponti (18 November 1891, Milan – 16 September 1979, Milan) was one of the most important Italian architects, industrial designers, furniture designers, artists, and publishers of the twentieth century. In 1923 Ponti made his public debut at the first Biennial Exhibition of the Decorative Arts in Monza, which was followed by his involvement in organising the subsequent Triennial Exhibitions of Monza and Milan. In 1928 he founded Domus magazine.

45. Harry Bertoia (b March 10, 1915 in San Lorenzo, Pordenone, Italy. - November 6, 1978 in Barto, Pennsylvania, United States), was an Italian-born artist, sound art sculptor, and modern furniture designer. Opening his own metal workshop in 1939 he taught jewelry design and metal work. Later, as the war effort made metal a rare and very expensive commodity he began to focus his efforts on jewelry making, even designing and creating wedding rings for Charles and Ray Eames and Edmund’s. The In 1950, he moved to Pennsylvania, to establish a studio, and to work with Hans and Florence Knoll. During this period he designed five wire pieces that became known as the Bertoia Collection for Knoll. Among them the famous 'Diamond chair' a fluid, sculptural form made from a molded lattice work of welded steel.

46. Diamond chair