1. Using GALILEO to Create Company & Industry Profiles By Casey Long & Roger Magnus, Georgia State University Atlanta, GA

2. Overview of Relevant Resources Information TypeResources Directory / Contact InfoDisclosure, Worldscope, Business Organizations Company ProfilesHoovers, Business Source Premier Management & OperationsABI Inform, Business Source Premier, Business & Management Practices, Sociological Collection Consumer InsightABI Inform, Business Source Premier, Psychology & Behavior Collection, Consumer Index Industry Specific LiteratureComputer Source, Internet & Personal Computing Industry TrendsABI Inform, Business Source Premier, Business & Management Practices, Psychology & Behavior Collection, Sociological Collection Local InformationRegional Business News, Georgia Net Corporate Search International / Global Environment EconLit, PAIS International FinancialHoovers

3. Company Profile Case Study Popeyes® Chicken & Biscuits Church's Chicken™ Cinnabon®

4. Profile – Resources Used Database(s)Use Disclosure and Worldscope Basic directory and contact information. Industry codes. Basic description of the company. Information includes identification of major products / brands; number and location of units in operation; and percentage of revenues broken down by product segment. Wilson Select Plus, Business & Management and Wilson Business Abstracts Quick access to headlines in major trade magazines for the industry. This helps identify major strategy and management issues. Abstracts provided basic facts and statistics. Business Organizations Directory Provides basic contact information. Labels major industry segments.

5. Profile – Resources Not Used Database(s)Reason Consumer Index Indexes Consumer Report articles that profile major chicken chains, but the data is from 1994. Provided information on health issues related to fast food chicken consumption, but the data is from 1994. EconLit, Psychology & Behavior Collection, and PAIS No information available Regional Business News Provides 6 articles on AFC Enterprises, but most are prior to 2000. Sociological Collection Only one article highlighting the company owner’s anti-choice stand.

6. Industry Profile Case Study Ice Cream Industry Image Source: Motion Picture & Television Photo Archive, Business Source Premier Image File. (Do not reproduce) Sue Lyon at the Premiere night of "Lolita." 1962 MGM

7. Profile – Resources Used DatabaseUse Hoovers Company Capsule’s & Profiles Start with Hoovers to identify a list of competitors in the industry. You will need to know one company. Using multiple companies on this list in an ABI Inform or Business Source Premier article search will help you find articles on the industry. Company profiles also indicate rankings and market share relative to the industry. ABI Inform & Business Source Premier Identify major trends, recent merger and acquisitions activity, industry market size and company market shares and statistics. Wilson Select Plus, Business & Management and Wilson Business Abstracts Articles discuss changes in packaging method, litigation over a trademark, mergers & acquisitions, and rising ingredient costs. Most articles in this database focus on Ice Cream Stands. This is because a number of Restaurant trade magazines are indexed in these publications.

8. Profile – Resources Not Used DatabaseUse Sociological Collection and Psychology & Behavior Collection Both databases brought up articles on what draws consumers to ice cream. This information would be useful for trying to develop a marketing plan, but it was too much to put into the basic company profile. PAIS and Econlit Provides information on trade regulations and import restrictions, but most data is from before 1994. In Econlit, a case study on Unilever is listed. The abstract did not provide much information, but this would be a good resource for a patron looking for information on how the industry works. Consumer Index Useful for product review from Consumer Reports. Disclosure, Worldscope, and Business Organizations Directory While Disclosure & Worldscope are searchable by SIC code, the lists only included public companies and is not a complete list of industry participants.

9. Getting the Patron Started Hoovers Company Capsules & Profile Covers 15,000 companies, including 900 private companies Provides: –Contact Information –Description/Overview –Major financials (back 3 years or 5 quarters –List of major executives (may include title, name, age, salary, & bonus –List of top competitors & full list of all competitors –Previous year’s sales broken down by product & continent –Company history –List of subsidiaries –Company ranking Business Source Premier - Datamonitor Company Profile Covers 10,000 companies, including some private companies Provides: –Contact information –Description/overview –SIC/NAICS Industry Codes –List of key executives (includes brief biographies for some employees) –List of competitors –Previous two year’s sales broken down by sector –Company history –List of subsidiaries –SWOT Analysis –Chairperson’s statement to shareholders

10. Hoovers Company Capsules and Profiles

11. Hoovers – Company Overview

12. Hoovers – Company History

13. Hoovers – Officers & Employees

14. Hoovers – Products /Operations

16. Hoovers - Competitors

17. Hoover - Financials

18. Datamonitor Profile

19. Next Step … Article Databases ABI Inform Provides almost 1,500 journals in full text. –Includes scholarly journals, trade magazines and major business news publications, such as Wall Street Journal Index includes following search fields: –Subject, Product name, Person, NAICS code, Location, Company Articles are classified by the following categories: –Business & Environment, Management Function, Industries & Markets, Article Treatment (company specific, statistical, etc), Geographical Location, and Organizational Type. Able to limit to type of article Subject Index lists broader, narrower and related terms Business Source Premier Provides 3582 journals in full text –Includes scholarly journals, trade magazines and major business publications such as MIT Sloan and Harvard Business Review Index includes following search fields: –Keywords, Duns Number, Location, Language, Company, NAICS Code and Business Description Image search Cited References Limit by type of publication or document type Thesaurus lists broader, narrower and related terms

20. ABI Inform Complete

21. Business Source Premier

22. Additional Databases DatabaseIndustry Code RegionOther Other EBSCO Databases ( Regional Business News, Psychology & Behavioral Collection, Sociological Collection) NoYesSubject, Product Review Business & Management Practices NoGeographic Coverage Department, Industry Name, Named Corporation, Named Person, Parent Company, Subject, Product Name Business Organizations NoCity, State, Zipcode County Contact Name, Organization Name Consumer Index NoGeographic Coverage Named Company, Product Name, Subject Disclosure YesCity, ZipcodeOfficers, Subsidiaries Econlit NoGeographic Coverage Named Person Wilson Business Abstracts SICGeographic Coverage Named Person, Named Company Worldscope SICZipcode, City, State, County, Region Shareholders, Stock Exchange, Officers

23. Questions Contact Us Casey Long caseylong@gsu.edu 404-463-9932 Roger Magnus rmagnus@gsu.edu 404-651-3111