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Occupational Register Charity Work. Background In terms of occupation, when one thinks of offices they think of monotony, stress, deadlines and hierarchy.

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Presentation on theme: "Occupational Register Charity Work. Background In terms of occupation, when one thinks of offices they think of monotony, stress, deadlines and hierarchy."— Presentation transcript:

1 Occupational Register Charity Work

2 Background In terms of occupation, when one thinks of offices they think of monotony, stress, deadlines and hierarchy involving bosses of bosses of bosses etc. But when one thinks of charity, especially ones working with sensitive subjects such as cancer, the opposite comes to mind; hands on approaches, imaginative fundraising events, personal touches and comfort given, all towards the greater good. How about the language used in these occupations? Formal versus personal? Systems versus familial settings? If they're so different, then what about the offices behind those charities? After all, where do you think those fundraisers are planned?

3 Office Setting Board of trustees: oversee and approve, not much interaction other than with chief executive and senior management, as the boards job is to ensure that they're doing their job properly Chief exec(utive): head of the charity Senior management team: finance director, head of services, fundraising director, campaigns director Head of departments (middle management teams)

4 Fundraising Head of events fundraising Head of community fundraising Corporate partnerships Gifts and trusts (apply for grants from trusts e.g. For specific things, say, a new nurse on the helpline)

5 Comms and campaigns Press office Social media Internal communication Campaigns e.g. Awareness and policy campaigns Policy work

6 Patients/public Services (for certain types of charities such as medical) The nurses/experts on a helpline e.g. The stalking helpline in the Suzy Lamplugh Trust, or Bowel cancer helpline in Beating Bowel Cancer. The leaflet producers

7 Small departments Finance department: a few people but no sub-departments Human resources: just the manager (and their assistant)

8 Jargon Coordination between these many departments results in a kind of code forming; within departments, between departments, between different ranked staff etc. For example most full titles have nicknames of a sort e.g. "Chief exec" short for executive, or "middle management team" playing off of the senior management team's title; technically they're called the heads of departments. The charity occupation is genuinely infamous for its fundraising jargon.

9 Some Interesting Terminology Benefactor: one who makes a major gift to an institution or agency; also, an arbitrary classification of contributors whose gifts are above a certain level, which is calculated to single them out as a group and to stimulate similar giving by others Case: Carefully prepared reasons why a charitable institution merits support (in the context of the 'case bigger than the institution'), including its resources, its potential for greater service, its needs, and its future plans. For example a medical charity may use a patient of their cause.

10 More Terminology Covenant: An agreement between a charity and a donor for a certain amount to be given over a certain period of time. Legacy: an amount of money left in a will or a bequest of personal property. Quid Pro Quo: Something in exchange for something; in fundraising, the process where a donor makes a gift in exchange for specified privileges or services, with possible benefits of tax deduction. Benefit Event A form of fundraising which involves the organisation and staging of a special event for charitable purposes; all proceeds above expenses are designated as a contribution to the charitable institution concerned.

11 Terminology Third Sector: A term used to describe all not-for-profit organisations and institutions. Also known as the voluntary sector. Trust Funds: Money, securities, property held in trust by an agent of wealth (bank, estate manager, solicitor) or managed by an institution under trust agreement to produce income for the beneficiary. Steering Committee: in fundraising, an executive committee of top leadership that bears overall responsibility for a fundraising campaign Endowment: Principal or corpus maintained in a permanent fund to provide income for general or restricted use of an agency, institution or programme.

12 Gifts Advance: strategically important gifts solicited in advance of the formal public beginning of an intensive campaign to ensure a level of giving equal to the requirements of the campaign cash objective. Big, leadership, key, strategic gift: Terms used interchangeably to indicate substantial or largest gifts - generally, six or seven figured - that are required to provide the stimulus for a major campaign.

13 Particular gifts Major gifts: In an intensive campaign, major refers to gifts below the level of 'big' or 'leadership' gifts and above the level of 'general' gift. General gifts: Final 5 to 20% of funds raised through a multitude of gifts from constituencies or through a wrap up mail campaign. Lead Gift: A gift given early in campaign that, by its nature and size, tends to lead others to increase their level of giving; a pacesetting gift

14 Behind the Scenes As you can imagine terminology like that is mostly kept within the office; when actually talking to people unless it's to the bank about a trust fund or something the staff are most likely to use register with a friendlier, more approachable atmosphere. Wether it's for being donated to or for taking to those involved in the charity's cause, people will do better if they position themselves as an ally. That said, keep in mind that most staff won't interact with the public at all (unless you count benefit events)

15 https://m.youtube.com/watch?v=7 PeOFY99RYc Episode 28 - How Speeches Kill Fundraising at Benefit Charity Events

16 Interactive Presentation Get Ready

17 Colour scheme Breaking up the text Statistics Bullet points Pronouns Adjectives/Adverbs Standard English Semantic fields

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20 True or False? Below senior management teams come the middle management teams

21 True or False? A large gift given early in a campaign is called a major gift.

22 True or False There is one overall head of Fundraising

23 Thank You


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