1. Digital Adwise T-Mobile Lesson Three Branding online (Commercial branding)

2. Learning Outcomes Understanding how websites reinforce brand recognition and appeal

3. Can you guess the chocolate bar? Click to enlarge the images.Click Starter What is a brand?

4. Look at these Cadbury chocolate bars. What similarities do you notice? What makes them recognisable as being products from the same company?

5. Starter What is a brand? Now look at the Nestlé Milky Bar... Why do you think they have they chosen to use these colours? Where is the logo? Does anyone remember anything from the Milky Bar adverts?

6. Starter What is a brand? Look at the old and new Milky Bar kids. Click on an image to enlarge. Click

7. Look at the Milky Bar montage at YouTube.com Look at the Milky Bar montage at YouTube.com How many Milky Bar Kids can you spot? Media Smart cannot be responsible for the content of external websites. Online exercise

8. What is a brand?

9. Can you spot the branding? Can you spot the branding?

10. Activity 1 Online brands Many brands use websites to provide information on their products and promote their brands through fun activities. Let’s look at the homepage of one of these sites. Media Smart cannot be responsible for the content of external websites.

13. Activity 2 How would you describe the T- Mobile Brand? What colours have been chosen to represent the T-Mobile brand? What is their slogan and why have they chosen it?

14. T-Mobile Branding Online We will now look at the following websites. Can you recognise the T-Mobile brand on any of these sites? How? Why has T-Mobile chosen to use these websites to promote their brand and product?

15. T-Mobile Branding Online Watch the Video

16. T-Mobile Branding Online Open the webpage

17. T-Mobile Branding Online

19. Plenary How does the public help to advertise T-Mobile ? How are the potential T-Mobile customers invited to join in with the advertising campaign? How does this help to promote the brand? Watch Video

20. How do you feel about the T-Mobile brand? How does T-Mobile want you to feel about their brand? Why? Listen to an interview with the people who helped to design the advertising campaign here. here Does the way you feel about a brand affect whether you are likely to buy the product? Why?