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ORGANIC CANE SUGAR PACKETS Whole Family Enjoys Cold Beverages Warm Beverages Category Organic Granulated Sugar Segment totals $15.5MM, +18% in dollar sales.

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Presentation on theme: "ORGANIC CANE SUGAR PACKETS Whole Family Enjoys Cold Beverages Warm Beverages Category Organic Granulated Sugar Segment totals $15.5MM, +18% in dollar sales."— Presentation transcript:

1 ORGANIC CANE SUGAR PACKETS Whole Family Enjoys Cold Beverages Warm Beverages Category Organic Granulated Sugar Segment totals $15.5MM, +18% in dollar sales growth vs. Last Year Wholesome!™ has a market share of 27%, +32% dollar growth/+34% unit growth vs. Last Year Organic Cane Sugar 2 lb. is Wholesome!™ brand’s #1 sku in granulated cane sugars, +36% dollar growth/40% unit growth vs. Last Year SPINS Conventional 52 Weeks Ending 4 Weeks End 11/30/2014 Product Story Hand harvested in Paraguay No chemicals in processing Non-GMO verified Organic cane sugar Fair Trade funds go directly to farming communities Delicious blond crystals retain natural molasses Sweet Nothings written on back USDA Organic Vegan Fair Trade Kosher Non-GMO Verified Gluten Free

2 FAIR TRADE RAW CANE SUGAR PACKETS Whole Family Enjoys Warm Beverages Cold Beverages Category Organic/Natural Granulated Sugar Segment totals $41.7MM, +10% in dollar growth vs. Last Year Wholesome!™ has a market share of 11%, +35% dollar growth/+38% unit growth vs. Last Year Raw Cane is Wholesome!™ brand’s #6 sku in granulated sugars, +89% dollar growth/+109% unit growth vs. Last Year SPINS Conventional 52 Weeks Ending 4 Weeks End 11/30/2014 Product Story Artisanal, large, crunchy blond crystals Hand harvested in Malawi No chemicals in processing Non-GMO verified sugar Fair Trade funds go directly to farming communities Sweet Nothings written on back Vegan Fair Trade Kosher Non-GMO Verified Gluten Free

3 ORGANIC STEVIA PACKETS Health Conscious Dieters Smoothies & Fruit Tea & Coffee Category Organic Low/No Calorie Sweeteners totals $2.4MM, +71% in dollar sales growth vs. Last Year Wholesome!™ has a market share of 58%, +60% dollar growth/+65% unit growth vs. Last Year Organic Stevia 35 ct. is Wholesome!™ brand’s #1 sku in Organic Low/No Calorie Sweeteners, +88% dollar growth/84% units growth vs. Last Year SPINS Conventional 52 Weeks Ending 4 Weeks End 11/30/2014 Product Story Zero Calories Low Glycemic Blended with agave inulin, a natural fiber & prebiotic Organic alternative to artificial sweeteners Deliciously sweet with no bitter aftertaste #1 Organic Stevia in the country USDA Organic Vegan Kosher Non-GMO Verified Gluten Free

4 ORGANIC BLUE AGAVE PACKETS Whole Family Enjoys Coffee & Tea Oatmeal Topping Category Organic Agave Segment totals $24.2MM, +6% in dollar sales growth vs. Last Year Wholesome!™ has a market share of 32%, +20% in dollar sales /+10.6% units vs. Last Year Organic Blue Agave 23.5 oz is Wholesome!™ brand’s #1 sku in Organic Agave, +57% dollar growth/+55% unis vs. Last Year SPINS Conventional 52 Weeks Ending 4 Weeks End 11/30/2014 Product Story Low glycemic – doesn’t spike blood sugar 25% sweeter than sugar Dissolves instantly in beverages Hand harvested in Mexico Delicious, unrefined, multipurpose sweetener Made from the blue agave, a succulent plant Juice squeezed from core is heated, filtered & bottled No additives or preservatives Fair Trade funds go directly to farming communities USDA Organic Vegan Fair Trade Kosher Gluten Free Non-GMO Verified

5 ORGANIC BLUE AND RAW AGAVE Whole Family Enjoys Coffee, Tea & Cocktails Breakfast Topping & Baking Category Organic Agave Segment totals $24.2MM, +6% in dollar sales growth vs. Last Year Wholesome!™ has a market share of 32%, +20% in dollar sales /+10.6% units vs. Last Year Organic Blue Agave 23.5 oz is Wholesome!™ brand’s #1 sku in Organic Agave, +57% dollar growth/+55% unis vs. Last Year SPINS Conventional 52 Weeks Ending 4 Weeks End 11/30/2014 Product Story Low glycemic – doesn’t spike blood sugar 25% sweeter than sugar Hand harvested in Mexico Delicious, unrefined, multipurpose sweetener Made from the blue agave, a succulent plant Juice squeezed from core is heated, filtered & bottled No additives or preservatives Fair Trade funds go directly to farming communities USDA Organic Vegan Fair Trade Kosher Gluten Free Non-GMO Verified

6 ORGANIC BLUE AGAVE BAR BOTTLE Craft Cocktail Enthusiasts Cocktail Simple Syrup Specialty Coffees Category Organic Agave Segment totals $24.2MM, +6% in dollar sales growth vs. Last Year Wholesome!™ has a market share of 32%, +20% in dollar sales /+10.6% units vs. Last Year Organic Blue Agave 23.5 oz is Wholesome!™ brand’s #1 sku in Organic Agave, +57% dollar growth/+55% unis vs. Last Year SPINS Conventional 52 Weeks Ending 4 Weeks End 11/30/2014 Product Story Low glycemic – doesn’t spike blood sugar 25% sweeter than sugar Hand harvested in Mexico Delicious, unrefined, multipurpose sweetener Made from the blue agave, a succulent plant Juice squeezed from core is heated, filtered & bottled No additives or preservatives USDA Organic Vegan Kosher Gluten Free Non-GMO Verified

7 ORGANIC BLUE AGAVE 1 Gal & 5 Gal Whole Family Enjoys Coffee, Tea & Cocktails Breakfast Topping & Baking Category Organic Agave Segment totals $24.2MM, +6% in dollar sales growth vs. Last Year Wholesome!™ has a market share of 32%, +20% in dollar sales /+10.6% units vs. Last Year Organic Blue Agave 23.5 oz is Wholesome!™ brand’s #1 sku in Organic Agave, +57% dollar growth/+55% unis vs. Last Year SPINS Conventional 52 Weeks Ending 4 Weeks End 11/30/2014 Product Story Low glycemic – doesn’t spike blood sugar 25% sweeter than sugar Hand harvested in Mexico Delicious, unrefined, multipurpose sweetener Made from the blue agave, a succulent plant Juice squeezed from core is heated, filtered & bottled No additives or preservatives USDA Organic Vegan Kosher Gluten Free Non-GMO Verified

8 ORGANIC STEVIA 75ct PACKETS Health Conscious Dieters Smoothies & Fruit Tea & Coffee Category Organic Low/No Calorie Sweeteners totals $2.4MM, +71% in dollar sales growth vs. Last Year Wholesome!™ has a market share of 58%, +60% dollar growth/+65% unit growth vs. Last Year Organic Stevia 35 ct. is Wholesome!™ brand’s #1 sku in Organic Low/No Calorie Sweeteners, +88% dollar growth/84% units growth vs. Last Year SPINS Conventional 52 Weeks Ending 4 Weeks End 11/30/2014 Product Story Zero Calories Low Glycemic Blended with agave inulin, a natural fiber & prebiotic Organic alternative to artificial sweeteners Deliciously sweet with no bitter aftertaste #1 Organic Stevia in the country USDA Organic Vegan Kosher Non-GMO Verified Gluten Free


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