2. Planning Stage Objectives  Increase traffic into the downtown area  Increase awareness about Thibodaux Main Street Inc., and its events  Increase profitability  To gain an understanding of the best promotional methods to reach target market  To showcase what downtown has to offer

3. Planning Stage Promotion and research tools  Developed poster to advertise  Developed Destination Downtown logo  Took pictures  Developed business and customer surveys

4. Planning Stage Primary & Secondary Research Primary:  Convenience sample; 60 Customer and 10 Business surveys  Interview with Executive Director of Thibodaux Main Street Inc. Secondary:  City of Thibodaux demographics

5.  PUT CUSTOMER SURVEY HERE

6.  PUT BUSINESS SURVEY HERE

7. Planning Stage Customer Survey Conclusions  Ages 18-25 --- 77% are interested in learning about promotions via Facebook  Ages 26-33 --- 89% are unaware of the organization Thibodaux Main Street Inc.  Ages 34-41 --- 90% said a promotion at a store would make them more likely to shop there  Ages 42-49 --- 86% have never participated in previous Thibodaux Main Street Inc. events  50+ --- 70% go downtown to eat at the restaurants

8. Planning StagePlanning Stage Business Conclusions from surveys  91% of businesses surveyed have participated in previous Thibodaux Main Street Inc., events  50% of businesses surveyed found traffic increased into their stores after a Thibodaux main Street Inc., event  82% of businesses surveyed said they use social media for promotional reasons

9. Implementation Stage Outdoor Yoga Benefits:  Increase traffic to the downtown core How it works:  $20 participation fee  Hour-long yoga lesson

10. Implementation Stage Union Table Advertising Benefits:  Increases traffic of young adults How it works:  Rent a table from SPA  Hand out Destination Downtown promotional material

11. Implementation Stage Thibodaux Fashion Weekend Benefits:  Allows local storeowners to showcase their clothing. How it works:  Models showcase clothing  Question and answer sessions  Bridal and formal attire catwalk

12. Implementation Stage Marketing Seminar Benefits:  Educate business owners and staff How it works:  Full day seminar  Group Stations  Donated lunch  Guest speaker  “How to” brochures

13. Implementation Stage Hot August Night Benefits:  Allows people to shop after usual store hours How it works:  Stores open later  Wine offered to shoppers  Date night/girls night out

14. Evaluation StageEvaluation Stage  Measure traffic increase after each event  Cross reference data  Surveys  Monitor followers on social media sites