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PRINCIPLES AND ELEMENTS OF DESIGN. PRINCIPLES OF DESIGN.

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Presentation on theme: "PRINCIPLES AND ELEMENTS OF DESIGN. PRINCIPLES OF DESIGN."— Presentation transcript:

1 PRINCIPLES AND ELEMENTS OF DESIGN

2 PRINCIPLES OF DESIGN

3 BALANCE The distribution of heavy and light elements on the page. –Large or dark elements appear heavier –Small or light elements appear light

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5 CONTRAST Many types-color, shapes (square vs. circle), sizes (large vs. small), textures (smooth vs. rough)

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7 EMPHASIS Is what the eye is drawn to. Hierarchy is important-the biggest thing should be the most important.

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9 RHYTHM Repetition-brings consistency Patterns make your site easier to understand

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11 UNITY Pulls all the elements together. Keep like elements together.

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13 ELEMENTS OF DESIGN

14 LINE Describes a shape or outline, can create texture –Vertical –Horizontal –Diagonal –Contour

15 COLOR- HUE Cool Warm

16 CONTRAST

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18 TEXTURE-ROUGHNESS OR SMOOTHNESS

19 SHAPE-A LINE WITH NO FORM OR THICKNESS. SHAPES ARE FLAT AND CAN BE GROUPED INTO TWO CATEGORIES, GEOMETRIC AND ORGANIC.

20 FORM-IS A 3-D OBJECT HAVING VOLUME AND THICKNESS. FORM CAN BE VIEWED FROM MANY ANGLES.

21 VALUE-IS THE DEGREE OF LIGHT AND DARK IN A DESIGN.

22 SPACE-THE AREA AN OBJECT OCCUPIES OR THE AREA AROUND AN OBJECT

23 Time to draw a website.

24 Your Favorite Entertainer Requirements: 1 + paragraph(s) about this person 2 + pictures 4 + links

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