1. FOR SALE Battery life- 18 hours Comes with silent mode Low running cost 1 year warranty Memory- 16GB Guaranteed satisfaction 1 previous owner Contact the sales team to find out more

2. narrative Modern slavery is a global enterprise worth an estimated $32 billion. The Blue Heart is a symbol of the fight against this 2.4 million men, women and children are enslaved and sold off as commodities- stripped of their humanity They have no identity and they have no voice We want to make their plight heard by reviving the tradition of ‘Singing the Blues’ because slavery still exists today So we’ve created a modern slavery song: My Heart Beats Blue Show your solidarity by sharing our modern slavery song, and let the world know that your Heart Beats Blue

3. #MyHeartBeatsBlue

4. Strategy

5. Phase one Phase 1: Rouse the Millennial army

6. Phase 2 Phase 2: Give them a rallying cry I’ve joined the fight against modern slavery. #MyHeartBeatsBlue – does yours? www.myheartbeatsblue.com

7. Phase 3: Amplify the cry

8. Why this works

9. #MyHeartBeatsBlue