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STRETCH OUR GOALS  Increase Your Knowledge About Your Community and Its Values  Position Your Walgreens as An Active Member of Your Community  Create.

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Presentation on theme: "STRETCH OUR GOALS  Increase Your Knowledge About Your Community and Its Values  Position Your Walgreens as An Active Member of Your Community  Create."— Presentation transcript:

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3 STRETCH

4 OUR GOALS  Increase Your Knowledge About Your Community and Its Values  Position Your Walgreens as An Active Member of Your Community  Create Awareness In Your Community About Our Commitments  Increase Your Knowledge About Your Community and Its Values  Position Your Walgreens as An Active Member of Your Community  Create Awareness In Your Community About Our Commitments

5  What’s Important to My Trade Area READ Local Papers Community Web Sites and BLOGS Local Government Web Sites  List the Active Players Chambers, Churches and Government PTO/PTA, School Principals Active Local Chapters, Charities, Senior Homes, Health Support Groups  What Are Our Competitors Doing?  What’s Important to My Trade Area READ Local Papers Community Web Sites and BLOGS Local Government Web Sites  List the Active Players Chambers, Churches and Government PTO/PTA, School Principals Active Local Chapters, Charities, Senior Homes, Health Support Groups  What Are Our Competitors Doing? Increasing Your KNOWLEDGE

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7 Chamber of COMMERCE

8  Consider Joining the Chamber Seek Permission From Your DM Discuss the Return on Your Investment Dues Are Charged to Your Store  Benefits Of Joining a Chamber Networking with Peers Awareness of Local Business Issues Ability to Influence Decision-makers Show of Supporting Local Community Only Happens if You Attend the MEETINGS  Consider Joining the Chamber Seek Permission From Your DM Discuss the Return on Your Investment Dues Are Charged to Your Store  Benefits Of Joining a Chamber Networking with Peers Awareness of Local Business Issues Ability to Influence Decision-makers Show of Supporting Local Community Only Happens if You Attend the MEETINGS Chamber of COMMERCE

9 PARTNERS to Consider  Inventory Potential Local Partners Senior Homes Diabetes or Cancer Support Groups Local Churches Schools Local Chapters of Single-state Disease Agencies (AHA, JDRF, ACS)  Not Just a Marketing Campaign Builds Trust and Friendship  Inventory Potential Local Partners Senior Homes Diabetes or Cancer Support Groups Local Churches Schools Local Chapters of Single-state Disease Agencies (AHA, JDRF, ACS)  Not Just a Marketing Campaign Builds Trust and Friendship

10  Brown Bags, Health Fairs with Seniors  Product for Diabetes or Cancer Support Groups  Hire Locally From your Partners  Attend Career Days for Both Pharmacy and Management  Brown Bags, Health Fairs with Seniors  Product for Diabetes or Cancer Support Groups  Hire Locally From your Partners  Attend Career Days for Both Pharmacy and Management CREATE Opportunities

11 Stretch Nat’l PROGRAMS to Local…  Scannables - ACS, AHA, JDRF Thank Your Customers with a Weekly Local Update  Relay for Life or Other Local Fundraisers Get Your Team Out in the Community  Wellness Tour Invite Your Partners  Scannables - ACS, AHA, JDRF Thank Your Customers with a Weekly Local Update  Relay for Life or Other Local Fundraisers Get Your Team Out in the Community  Wellness Tour Invite Your Partners

12 Community INVOLVEMENT You Are Going to Get An “Ask” Know What’s Important to Your Community AND How It Intersects with What’s Important to Walgreen Company You Are Going to Get An “Ask” Know What’s Important to Your Community AND How It Intersects with What’s Important to Walgreen Company

13  Organizations Seeking Funding Should Have a Specific Focus on: Improving Access to Health and Wellness in Their Community Improving Education Through One-on-one Mentoring and Pharmacy School Programs Emergency and Disaster Relief  Organizations Seeking Funding Should Have a Specific Focus on: Improving Access to Health and Wellness in Their Community Improving Education Through One-on-one Mentoring and Pharmacy School Programs Emergency and Disaster Relief Matching Community NEEDS with WAG PRIORITIES

14 What Do I Do When I Get a Funding REQUEST?  Determine Amount, Quantity of Product, Contact District Manager for Approval  How Do I Say “No” if It’s Not a Match -- Don’t Rely on “It’s Not Policy”  Honesty and Sincerity  Determine Amount, Quantity of Product, Contact District Manager for Approval  How Do I Say “No” if It’s Not a Match -- Don’t Rely on “It’s Not Policy”  Honesty and Sincerity

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16 Writing a CHECK… Shouldn’t Be Where Community Involvement Ends

17 And You’ll Become More Flexible, Limber and Be Off and Running with STRETCH

18 THANK YOU!


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