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Ridesharing & sustainable mobility Laure Wagner 1 st employee @laurewagner
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25€ 100€
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Scheduled City-to-City London – Oxford Community-based Priced for Sharing (10c/mile) On Demand Intracity Tate Modern - London Zoo Distribution of labour Priced for Profit (€1-3/mile)
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Trusted Community Travel Search People Powered Travel
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Mobile Signups 48% % Today20142013 48% 25% 10% 65% Mobile Usage Mobile Signups
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15 million downloads % Today20142013 48% 25% 10% Mobile Signups
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A Fast Growing Community 20 million members in April 2015
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countries NEW IN 2015 India Mexico Hungary Romania Serbia Croatia 20 COMING SOON Brazil
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20112012201320142015 OTHER COUNTRIES FRANCE 80% international New Members/month Global Growth
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A disruption at scale 7.5 M 10 M 5 M 2.5 M 2011201220132014 2015 >100% Growth YoY Travellers/quarter
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Can we still afford idle car seats?
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+10.9 BILLION tonnes CO 2 per year +423 MILLION vehicles worldwide Challenges of increased mobility (stats since the year 2000) More PollutionMore Congestion
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Positive externalities
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Increased Access to Mobility say BlaBlaCar is a more affordable mode of transport than previous alternatives 54% £5 More Affordable £52 “feel more mobile” 80% Underserved Routes Oxford Cambridge
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Optimising Idle Resources 1.7 people per car in Europe 2.8 people per car in the BlaBlaCar community 1 million tonnes less CO 2 In the past 2 years ✓ Less emissions ✓ Less congestion ✓ Shared costs
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We fundamentally change travel behaviour Year 1 10% 50% 30% 70% Year 2Year 3 % of drivers whom are also passengers 60% of drivers end up also using it as passengers
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Global energy savings 500,000 tons oil equivalent In 2 years, BlaBlaCar ridesharing saved Enough energy to light Los Angeles for 1 year =
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Ridesharing Encourages Safety Having passengers on board encourages BlaBlaCar drivers to be 1 Percentage of drivers who demonstrate outstanding driving behaviour, based on their responding negatively to 7 of the 9 indicators of known risky driving behaviour. Methodology: Online questionnaire administered to 4115 European BlaBlaCar members and 10 000 non-members (nationally representative) over 10 BlaBlaCar countries.
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Thanks Laure.wagner@blablacar.com
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