1. Chapter ?? 8 Employing News Media Tactics C H A P T E R

2. Objectives Understand the role of the sport public relations professional in distributing content to publics Appreciate the value of news and its effect on media coverage Become proficient in standard news release formatting (continued)

3. Objectives (continued) Identify the best distribution methods for releasing information Become familiar with the benefits of social media releases

4. Communication Tactics for Distributing Information Advertising and promotional media News media Organizational media Interpersonal communication

5. News Releases News value (TIPCUP) –Timeliness –Impact –Prominence –Conflict –Unusualness –Proximity

6. News Release Formats and Elements Header Leader Body Ending –Boilerplate –30 (ending notation) Associated Press style

7. News Release Types and Functions Straight news Competition previews Competition stories Hometown releases

8. Distribution Printed distribution Electronic distribution Newswires

9. Media Kits Biographies Fact sheets Other items

10. Audiovisual News Releases Actualities B-roll Video news releases Organizational logo Photography

11. Social Media Elements Tags Bookmarks RSS Feeds