1. 1 Co-operative Knowledge for Young People: How to learn about Co-operatives Sumi Cho / Ahyoung Kim / Seungkwon Jang International Co-operative Alliance Regional Research Conference Kobe, Japan 26th November 2012 1. Undergraduate student, Division of Business Administration, Sungkonghoe University, Seoul, Korea, ichosumi@naver.comichosumi@naver.com 2. Doctoral student, Department of Management of Co-operatives, The Graduate School, Sungkonghoe University, Seoul, Korea, knowoneay@hanmail.netknowoneay@hanmail.net 3. Professor, Division of Business Administration & Department of Management of Co-operatives, The Graduate School, Sungkonghoe University, serijang@skhu.ac.kr serijang@skhu.ac.kr

2. 2 Index. Introduction 2012 Coopy Conference Coopy’s Goals Coopy’s Way Outcomes Conclusion Beginning

3. 3 Introduction. The research is not only based on survey, but also comments and insight based on experience. Key words: Young people, Co-operatives, Learning

4. 4 Coopy Conference. Title2012 Co-operative Conference for Young people (Coopy) DateJuly 6-7, 2012 VenueSungkonghoe University, Guro-gu, Seoul, Republic of Korea Participants Young Koreans who are interested in co-operatives and social economy Host Division of Business Administration, Sungkonghoe University Organizers COOPY Organizers, Research Institute of Management & Distribution in Sungkonghoe University Theme “Stimulate young people!” : Raise awareness of Co-operatives to young people ProgramsPanel discussion, Lectures, Networking Party Sponsors Sungkonghoe University, iCOOP, Guro-District Office in Seoul, ICA

5. 5 want specification, and have questions. Beginning. Young people Who didn’t know about co-operative. Why? Resources it is hard to find. Why is co-operative good? What is related to us? Co-operative for Young people

6. 6 Coopy’s Objectives. Making resources for Young people Disseminating Co-operatives to Young people By, for, of young people Learning effect is accelerated when it is appropriate for their interests, perspective, levels etc Participants, effectiveness of learning

7. 7 Coopy’s Way Organizing programs Gathering young people

8. 8 Coopy’s Way. For learning Co-operatives: Programs The purpose of the conference is for learning co- operatives. - what co-operative is - how it works - why we have to know about it to follow the existing format to design the innovative format panel discussion, lectures, reception, etc... “what is it like young people?” OR The format doesn’t matter.

9. 9 Coopy’s Way. The Conference Programs Panel discussion Lectures Keynotes Networking Party Peaceful Revolution

10. 10 Coopy’s Way. Panel discussion “Why do we need co-operatives in our life? and what they do?” - Existing co-operatives : Consumer, Health, University, Culture, Housing Co- operatives

11. 11 Coopy’s Way. Key notes Co-operatives values and principles through Co-operative enterprises in the world especially Asia

12. 12 Coopy’s Way. Lectures 1. Social enterprise and Co- operatives 2. FC Barcelona and Mondragon : Co-operatives and jobs 3. Knight of the Roundtable : Business model of Co-operatives 4. The Framework act on Co- operatives

13. 13 Coopy’s Way. Networking Party - to share young people’s ideas - to ask questions to speakers - to talk with young co-operators

14. 14 Coopy’s Way. Peaceful Revolution their co-operative enterprise from start-up. Five young co-operators talked about

15. 15 Coopy’s Way. How they made young people participate in... SNS The best way that Coopy could do

16. 16 Outcomes Participants Effectiveness of Learning

17. 17 Outcomes. Participants Total: 308

18. 18 Outcomes. Effectiveness of Learning Survey responds, and feedback from some participants, speakers, and the organizers 1. Stimulating interests in Co- operatives Many questions - panel discussion - speaker of lectures Requiring resources - presentation - other resources Study group

19. 19 Outcomes. Effectiveness of Learning 2. Improving Knowledge of Co- operatives QuestionsMean Standard Deviation Panel discussion Theoretical knowledge3.690.86 Practical knowledge3.710.90 Vision of Co-operatives3.690.86 Lectures of Experts Theoretical knowledge3.670.98 Practical knowledge3.640.98 Vision of Co-operatives3.700.94 Peaceful Revolution Theoretical knowledge3.130.99 Practical knowledge3.521.03 Vision of Co-operatives3.531.08 “Score each programs about improving knowledge compared By before participated in the conference.”

20. 20 Outcomes. Effectiveness of Learning 4. Recognizing Young people’s needs 3. Evoking participants’ sympathy Young co-operators talked about their own story. Participants were moved by their vision of co-operative enterprise, and realized that Co-operative are related in their life. It was hard to prepare the presentation. Through the conference, speakers recognized what young people want to know.

21. 21 Outcomes. Effectiveness of Learning 5. Preference of Programs AgeKeynotesPaneldiscussionLecturesNetworkingPartyPeacefulRevolutionTotal 10s312410837 20s524361327105 30s213161941 40s1483319 More 50s3272317 Total1455712950219 (Counted by the number of people)

22. 22 Conclusion

23. 23 Conclusion. 1. COOPY was organized 2. COOPY was 3. COOPY is COOPY organizers are young people who didn’t know about Co-operatives. In the case, they could experience co-operatives and learn about it. Contents of the conference were fitted for young people. The COOPY organizers were really concerned about what speaker is going to say. - New approaches are needed to reach out to young people wider. It means operating for young people. Many requests about learning program: need to prepare the new trials and know about what young people want to know

24. 24 Conclusion. “We are not interested in what you want to teach. We could find what we need and what we want.” “We are looking for what is important to be related to us. “ Help them to find it and share your experiences.

25. 25 Thank you for listening. Questions & Answers