1. Project Details

2.  Branding is a word commonly used in/by marketing professionals, but what is its actual meaning? According to marketing experts, “brand” is defined as the term, name, sign, symbol, design, or a combination of them intended to identify a company’s product or services. Brand communicates the “idea” of the company or product, forming a connection with consumers.

3.  You will research and redevelop a well known “Brand”/company and create a logo that exemplifies the brand’s qualities and ideas. (I will provide your group with the company)  You will create a series of mockups to showcase your new logo. (Ex. T Shirt, Poster, etc.)

6.  All imagery is to be original artwork. You may only use the internet for inspiration. DO NOT COPY  You must have three versions/file formats of your final logo: ◦ Print ◦ Web ◦ Video

7.  Once your final logo is complete, you will present your new logo to your peers in a formal presentation setting.  You can use any presentation software you like: ◦ Powerpoint ◦ Prezi, etc.

8.  This project will be graded on: ◦ Planning/Sketching ◦ Effort/ Team Work ◦ Execution of Final Logo  See Logo Design Rubric ◦ Final Presentation

9.  Logo Sketches ◦ Friday, February, 25, 2016  Digital Logo ◦ Friday, March 4, 2016  Final Presentations ◦ Monday, March 11, 2016