1. Reverse service “towards a waste-free society” Natascha Spanbroek 29 january 2016

3. Resources High service Residual waste Drop off facility reverse service

4. schematically summarized

5. Reduction residual waste kg per person Steenwijkerland19 Zwartewaterland21 Oost Gelre16

6. Recycling rate

7. more sustainable no more expensive

8. 1970199620132015 Ca. 260 Kg. 210 Kg. 193 Kg. 40 -70 Kg. Policy effects Residual waste Financial incentive Reverse collection ? ?

9. 100-100-100 experiment 11 containers a year /household Green waste Paper Plastic, metal, beverage cartons Prevention Drop off facility

10. Challenge 100 households - 100 days - 100% circular for waste and recycables 0 kg residual waste Less recycables

11. Raising awareness :Waste = resource Think and act circular Showing (im)possibilities of the road towards a waste-free society Goals Insight remaining products household waste Willingness and leverage to further behavioral change Political discussion Possibilities producers

12. Improved waste sorting at home (separation) Changed consumption behaviour (buying/using products that can be recycled when wasted) Stimulate Waste prevention (the best way to prevent waste is simply not to buy it).

13. General results 22,5 kg residual waste a year per person 85% Well sorted15% wrong Diapers and incontinence pads (42%)mainly kitchen/food waste Waste caused by pets – cat litter (18%) Medical waste (7%) Personal care (5%) Content of a vacuum cleaner bag (5%) Non recyclable packaging (4%) Plastic and metal products no packaging (1%) Other (5%)

14. Reduction is possible! Recommendations Incentive financial and/or service Positive feedback Long term intervention green identity Choose household perspective Communication on prevention and reduction

15. Thank you! nspanbroek@rova.nl