1. CB Forum Marketing Workgroup

2. Role & Objectives Guide and steer all communication activities of the CB Forum and evangelise the goodies of CB Promote the CB Forum – As an official entity – Communicate with other organizations and of course members Promote Cell Broadcast as a product – Send clear message on technology – Evangelise the future services

3. How do we do that ? Documentation – Whitepapers, Flyers, Press Releases… Contact organizations – WAA (Wireless Advertising Association) – S@T (Sim alliance) S@T – LIF (Location Interoperability Forum) – … Generate CB awareness (Content Providers, Users) – Case Studies – Business Models

6. Next CB Forum plenary ~ 5 months from now (october) Host to be found… possibly in a warm country ;) – Responsible of organization – Finances logistics Communicate to invitees – Operators – Content Poviders – Manufacturers (Handsets, SIM Vendors, BTS) – Consulting partners (Software and tech providers…) Mailing list to be defined

7. Issues How to educate the end-users on CB services Identifying succesfull or non successfull CB case studies