1. Meeting of State IEC Nodal Officers for MGNREGA 14 March 2014 Analysis of State IEC Plans (’13 -’15) Overall observations and recommendations

2. The Flow Decision taken in 5-6 th Dec 2013 IEC Action Plans: a few observations Way ahead

3. Decisions taken on 5-6 th Dec 2013

4. 5-6 th Dec. Meeting Customisation of IEC strategy & plans Define stakeholder-wise target output and outcomes Focus on activities requiring inter-personal communication (IPC) –to bring in changes in the attitudes and practices. IEC & Rozgar Divas Plan to include, in a tabular form, –the proposed activities, key messages, IEC tools, specifications, frequency/no. of units, budget line etc. –month-wise/quarterly implementation plan for each of the IEC activities

5. 5-6 th Dec. Meeting IEC materials –attractive, appealing, clear, precise, easy to disseminate and cost-effective. –revisit the existing IEC/training tools and materials. Development of key messages –Precise, specific, scientific, clear, relevant and standardised Nomination of a State nodal officer

6. IEC Action Plans

7. IEC Plan: Submission Status Submitted (24)Yet to submit A & N Islands, AP, Assam, BH, Chhattisgarh, Gujarat, HR, J & K, JH, KNK, Kerala, MP, MH, Manipur, Meghalaya, Mizoram, Punjab, RAJ, Sikkim, Tripura, UP, WB, OR, TN Goa, UK, HP, Arunachal Pr., Nagaland, D & N Haveli, D & Diu, Lakshadweep, Puducherry

8. Analysis of IEC Plans IndicatorStates Customization with GoI’s IEC Strategy and Plan (16) AP, Sikkim, MH, BH, Kerala, Punjab, UP, WB, A & N Islands, Assam, HR, Gujarat, TN, OR, Chhattisgarh, J & K Key Messages (5)Sikkim, Kerala, UP, A & N Islands, Assam Key messages aligned with IEC tools (5) Sikkim, Kerala, UP, A & N Islands, Assam Identification of effective IEC tools and their specification (2) Punjab, Assam

9. Analysis of IEC Plans IndicatorStates Budget with IEC components (15)Meghalaya, Manipur, AP, JH, MP, MH, BH, Sikkim, Kerala, Punjab, UP, WB, Assam, A & N Islands, HR Monthly/Quarterly Implementation plan (7) AP, JH, MH, Sikkim, Punjab, UP, WB Explanatory Note on IEC activities, tools, target groups, objective of IEC intervention etc. (6) Manipur, AP, Sikkim, Kerala, WB, Assam

10. Nodal Officer Nominated Nominated States (11) Bihar, Sikkim, Maharashtra, Punjab, Tripura, AP, Rajasthan, Jharkhand, Manipur, Mizoram, UP Not nominated (13) West Bengal, Karnataka, Kerala, Meghalaya, Andaman,Haryana, Chhattisgarh, Odisha, Tamil Nadu, Assam, Gujarat, J&K, Madhya Pradesh

11. Focus on IPC IPC related tools (17) Bihar, Sikkim, West Bengal, Karnataka, Tripura, Rajasthan, Jharkhand, MP, Manipur, Sikkim, Kerala, UP, Andaman, Assam, Haryana, Odisha, Mizoram No IPC attempts (7) Maharashtra, Punjab, Andhra, Jharkhand, Meghalaya, Punjab (?),Tamil Nadu

12. Rozgar Divas Aligned with IEC Plan Aligned (1) ? Odisha (Rozgar Mela?) Not aligned (23) (Andaman and Nicobar, Andhra Pradesh, Assam, Bihar, Chhattisgarh, Gujarat, Haryana, Jammu and Kashmir, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur, Meghalaya, Mizoram, Punjab, Rajasthan, Sikkim, Tripura, UP, W Bengal, Tamil Nadu)

13. Way ahead

14. Way Ahead States who have submitted plan –Rework and revise the plan as per Ministry’s observations/suggestions States who are yet to submit plan –Incorporate suggestions in to the plans and submit MoRD –Examine the remaining plans (9 + )

15. Thank you