1. T-110.456 Next generation cellular networks Location Services Based on Cellular Systems Alexei Semenov 06.04.2005

2. Agenda -Introduction -Location Service System Architecture -Mobile Location Protocol -Evolution of Location Services -Different kinds of Location Services -Requirements for Location Service Platform -Location Service Platform example -Real-life Location Service examples

3. Introduction -300 million subscribers in 2003-2004 -Revenues of over $40 billion in 2006 -Mainstream by 2007

4. Location Service System Architecture (1/2)

5. Location Service System Architecture (2/2)

6. Mobile Location Protocol

7. Evolution of Location Services Gravitate Inc. (2000) identifies three generations of location services: - 1 st gen: user manually inputs location - 2 nd gen: location is automatically determined on the postal code level - 3 rd gen: location is determined with accuracy of 50- 100m or even higher

8. Different kinds of Location Services (1/5) All services can be divided into two types: - The Third-Party Search Service - The User Location Notification Service

9. Different kinds of Location Services (2/5) -Emergency Services -Emergency calls -Automotive assistance -Navigation Services - Directions - Traffic conditions - Indoor routing - Group management

10. Different kinds of Location Services (3/5) -Information Services -Travel services -Mobile yellow pages -Infotainment services -Advertising -Banners, alerts, advertisements -Entertainment

11. Different kinds of Location Services (4/5) -Tracking -People tracking -Vehicle tracking -Personnel tracking -Product tracking -Billing -Location-sensitive billing

12. Different kinds of Location Services (5/5)

13. Requirements for Location Service Platform (1/2) -User requirements – Functional requirements -Browsing -Navigation -Access to catalogue data -Location-based access -Personalized access -Fast access -Different views -Usability requirements -Small amount of data exchange -Possibility of offline operation -Simple user interface

14. Requirements for Location Service Platform (2/2) -Reliability requirements -Data reliability -Software reliability -Accuracy of algorithms -Privacy requirements -Service interoperability requirements

15. Location Service Platform example

16. Real-life Location Service examples - Genie in Japan an Australia - J-Navi in Japan - Webraska worldwide - 911 calls in US - 112 calls in Europe

17. Thank you!