1. Maximizing the Experience with Digital Communication Using Online Tools for Effective Communication and Data Management

2. Pat Drennan Varsity Head Coach & Founder – Xavier HS, NYC Director HS Boys – Brooklyn Crescents Executive Director – SchoolYard Lax 20 years experience youth coach – Executive Director & 10 year Coach, Brooklyn Crescents, Varsity Head Coach & Founder – St. Peter’s Prep, Jersey City, NJ

3. Joey Picard VP & Director of Communications, MBYLL General Manager, Mass Bay Colonials Editor-in-Chief of The Scoop: Official Magazine of Mass Bay Youth Lacrosse Co-Director for Mass Bay Select Coordinator of Mass Bay Select All-Stars 10 years as youth lacrosse coach and town director (Melrose, MA / South Boston, MA / Boston United Select)

4. The Tenants of Effective Communication Etc…, Etc… Expedience Transparency Clarity Exchange Targeting Content

5. What are the communication needs of different constituencies? Coaches / Team Managers Athletes / Families Officials Club Managers / Organizational Leaders League / Conference Administrators

6. Microscopic Needs Registration Schedule Practice & Game logistics Attendance / Participation Evaluation Health & Safety Finances Equipment Rules & Regulations Certification / Qualification Compliance

7. Macroscopic Needs Growth of the Game Sport Development Community Outreach Honoring the Game Shaping Lacrosse Players into Extraordinary Human Beings

8. Functionality Considerations What can the service do? What makes it unique? How can our needs be met? How many of our needs can be met with this one service? How stable / established is this service? How accessible is their support function? Are there integration opportunities?

9. Cost Considerations What are the costs? Do the costs fluctuate? If so, how? Are there subscriptions? Contracts? Automatic renewals? What discounts / promotions / opportunities are available? What is the cost/benefit analysis?

10. Usability Factors How easy is it to use? How quickly can tasks be performed? How easy is it to re-establish proficiency? How many errors? How severe? How easy is it to recover? How pleasant is it to use?

11. Other Factors to Consider Identifying communication leaders Establishing roles and responsibilities Clarifying channels and structure Accountability and protection Educating and training users The rollout: selling it to others

12. Tools for the Administrator-Coach Relationship

13. Tools for the Coach-Parent Relationship

14. Tools for the Administrator-Parent Relationship

15. Tools for the Coach-Athlete Relationship

16. Final Thoughts For sustainable success, treat your organization like a personal business The most effective platform of communication is personal connection