2. An initiative of the Department of Science and Technology, South Africa

3. A dynamic and innovative public communication programme to: increase broad public awareness and clear, balanced understanding of the scientific principles and potential of biotechnology; and create meaningful opportunities for public dialogue and debate around biotechnology and its applications within our society to enable informed decision making

4. Guiding principles Objective & factual information Dialogue and debate Scope and context of biotechnology Easy, accessible language Active involvement of science community & media Capacity building Global and regional networking

5. Tactics Media (scientists & journalists) School resources Research & surveys Online information bank; Q&A Public and scientific events Publications, exhibitions, competitions Science & Art Initiatives Funding Role models Training

6. Highlights so far... March 2003 Workshops launched Exhibition at Human Genome Conference Exhibition at SASOL SciFEST Special features / posters in FEST science magazines Web site launched April 2003 First competitive funding round - 7 projects approved (science theatre, school resources, internet resources, visual media, science centre activities, DNA kits) “Bookmark” brochures Discussion document on biotechnology issues “DNA 50” Media campaign Rand Easter Show May 2003 Exhibitions (and competition sheets) in 9 provinces during National SET Week Competitions and activities in various “school” media

7. www.fest.org.za/pub