Pfizer Grassroots & Advocacy Activating Your Employees: An Rx for Success NAM Public Affairs Conference March 23, 2010

Agenda Pfizer’s Grassroots efforts Tools we are using to mobilize colleagues A few case studies Ideas moving forward

Pfizer Government Relations Federal Office State Government Relations

Integrated Approach Grassroots PAC Policy

Pfizer in Action Helping colleagues effectively influence the political environment Mission Our Purpose To build the best integrated corporate Grassroots & PAC program in the industry enabling Pfizer to have the strongest voice on biopharmaceutical industry issues Vision

Achieving Our Mission Inform On policy issues important to our business Mobilize In support of Pfizer-friendly policy decisions Impact By making our voice heard in Washington and State Capitols across the country.

Pfizer in Action – Grassroots Components District Captains Retiree Advocates Site Captains Colleague Captains Pfizer Colleagues Mobilizations & Calls-to-Action

Key Grassroots Functions Calls to Action / Mobilizations Mail Program Helping colleagues meet with Legislators Election & Registration Information Events and Site Visits Keeping Colleagues informed!

Mobilizations & Calls to Action Historically Large – All employees Medicare Non-interference 30,128 activated, 39% participation rate Recently Small & More Targeted Health Care Reform & Importation 7 key states, high participation Over 2,500 colleagues, 20% among R&D More state based (60%) Connecticut Activation 2,000 contacts, 79% sales participation All Voluntary! New ways to contact colleagues Flash & Text Facebook Hello – have you heard about the new initiative

Case Studies Connecticut Activation & Text Campaign Problem: Marketing Restrictions bill in front of State Senate Action: On-line Action Center, Letter Writing, In-Person Meetings, Text/Phone campaign Outcome: 2,000 contacts with state legislators Over 40 in person meetings 79% participation by field Bill was never taken up in session “This is really a crowning achievement. This was one of the worst bills in a state with a huge Pfizer presence, so grassroots was the key.” –VP, US Public Affairs & Policy

Case Studies District Captains program Problem: Changing footprint, loss of morale, new priorities Action: Incremental approach: Targeted districts based on presence, key committees, leadership, caucuses Targeted employees based on activity with leadership buy-in New communication tools Result: 260 committed captains (150 new), Frequent updates and communications, clear goals, integrated with PAC 2009 Legislative Conference Problem: Shift in priorities meant cancellation of annual DC Fly-in Action: “Re-sold” to leadership with clear goals (HCR) and significant input from stakeholders Result: 2 day event: Training for new District Captains and re-launch of program 180 hill meetings with positive feedback from DC office - first contact for many captains Strong component of our HCR strategy

Take Aways What are we trying to do? Build a Culture of Advocacy and Engagement Voluntary efforts among a Diverse Community Targeting messaging for colleagues groups Support our business priorities How do we do that? Information -> Keep people “in the loop” Clear goals and frequent communication Campaign approach Talking the talk (Connecting with your advocates!) Thanks & Recognition Tools are the means to the End

Take Aways Continued What we are getting right: Belief in Grassroots Empowerment Transparency & Openness But a long way to go… Leadership hesitation Getting to where advocates are Clear goals & “off-season” activity Demonstrating value to business Consistent need to advocate for what WE do

More Information? Al Ribeiro Director Pfizer Political Affairs