Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. W HAT I S B AKERY M ERCHANDISING ? Chapter Eleven

Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. C HAPTER O VERVIEW Introduction Product Production People Placement Price Packaging Promotion Presentation

Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. P RODUCT Basic Questions – Muffins as an example Flavors by class To fill or not to fill

Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. P RODUCTION Garnishes Production tip on batch size Tools

Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. Their roles Merchandising standards Tools you all need P EOPLE

Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. P LACEMENT Full-service bakeries Self-service bakeries

Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. P RICE Slow or speed up demand Gross profit dollars Gross profit rate Merchandising product The power of LTO – limited time offer A little microeconomics

Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. P ACKAGING Packaging for utility Packaging for self-service Merchandising packaging Green packaging

Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. P ROMOTION Keys to selling Donations and coupons Pricing Special interest newspapers Newspapers and magazines Radio TV and cable Press releases

Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. P RESENTATION Showcases Displays Grab ‘n’ go