Computer Graphics Mrs. A HEADLINES. Primary Headlines Main headline 36-60 pts A few well-selected words Written in present tense Use commas instead of.

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Computer Graphics Mrs. A HEADLINES

Primary Headlines Main headline pts A few well-selected words Written in present tense Use commas instead of “and” or “a” Uses strong active verbs to add punch to the headline

Secondary Headline Accompanies the primary headline points Offers information, adds details In past tense Short, catchy

4 Types of Headline Formats A combination of primary and secondary headlines Hammer Kicker Tripod Wicket

HAMMER IRS Oops! He’s Michael G. Fox, folks, not Michael J. Top Primary 3x size of Secondary Used for main stories of feature articles

KICKER SCARLET FEVER World ready for “Gone with the Wind” sequel A Secondary headline on top of a primary headline

Tripod Watson here? Primary heading with secondary heading to the right or left side of it. Used mostly on features Very popular on sports pages Easy to read and inviting Inventor asks for USC materials

WICKET NAVSTA seeks additional aid for building expansion plan GROWTH Multi-line secondary headline placed above the primary headline

Your Assignment Find two (2) examples of a Kicker, Wicket, Hammer, and Tripod in a magazine. Paste your examples on a sheet of paper. Label each headline. Use headlines from articles NOT advertisements. Put your name on your assignment and hand it in.