History of a start-up For CS28310
FXpansion FXpansion's first products included plugin format conversion utilities and DR-008, a powerful drum synthesis/sampling instrument Was originally a 1-man operation, showed at NAMM 2001 NAMM NAMM 2002 Angus asked Rhiannon to go to help him sell
When they got back ….. Rhiannon started doing the business aspects – including VAT, etc. Angus did the techy stuff. Later brought in Skot as a director - he brought with him ‘something he was developing’
Now … Still 3 directors 15 employees – worldwide (Skot is in Australia) Many more productsproducts Offices in London Bridge and Santa Cruz Turnover ???
Challenges ? Competition Take overs? Change of market (was mainly distributors – now web) Maturing - professionalism What next?