Major Academic Plan (MAP) Why study Public Relations within Communications? Public relations is a growing field and a valuable degree for energetic, creative.

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Major Academic Plan (MAP) Why study Public Relations within Communications? Public relations is a growing field and a valuable degree for energetic, creative and outgoing individuals interested in current events, advertising, consumer behavior, popular culture and public relation processes in a growing digital and media driven world. This option for a BA in Communication Studies will provide you with the opportunity to develop an understanding of public relations theories and practices, advance your desktop publishing and design skills, and hone your critical thinking skills all while developing effective communication techniques. Opportunities Abound Students working toward the BA Communication Studies in Public Relations have the opportunity to study journalism and aspects of visual communication design, in addition to the foundational communication courses. They are also encouraged to participate in an internship where they can directly apply the concepts and methods for effective communication and public relation strategies learned in class. Public Relations is a growing field and students graduating with this Communication Studies option find career opportunities in Public Relations Firms, Labor Unions, Healthcare Organizations, Government, Business Corporations, Associations, and Volunteer Organizations. CMST graduates are actively involved in shaping the way we communicate in organizations, through various technologies, and within political, intercultural, social, and public settings. Communication in Public Relations Option (66 credits) Required Public Relations Credits (21 credits) JRNM 332 News Writing (5) JRNM 451 Introduction to Public Relations Theory (4) JRNM 452 Advanced Public Relations Theory (4) JRNM 453 Public Relations Writing (4) Choose one of the following: DESN 360 Publication Design (4) DESN 368 Web Design 1 (4) Department Chair Dr. Gary Krug 109 Communications Building Cheney, WA Department Assistant Phyllis Steele 108 Communications Building Cheney, WA Sample Careers Media Relations Manager Digital Media Journalist Director of Public Relations Communication Specialist Sales Representative Director of Public Affairs Market Research Analyst Advertising Manager Film Marketing Director Associate in Arts and Sciences BA in Communication Studies in Public Relations (66 credits) Department of Communication Studies College of Social and Behavioral Sciences and Social Work

Degree Requirements (AA-DTA) with Suggested Classes that Fulfill EWU Prerequisites/Requirements Required Courses for Undergraduate Students at EWU  International Studies (4 quarter credit minimum) o GEO 150 Cultural Geography (5) o HIST 110 History of Modern East Asia (5) o JAPN& 221 Japanese IV (5) o PHIL 131 World Religions (5) o POLS& 203 International Relations (5) o POLS& 204 Comparative Government (5) o SOC& 201 Social Problems (5) COMMUNICATION (13 credits) ENGL& 101 English Composition I (5)ENGL 101 College Composition: Exposition and Argument (5) ENGL& 102 Composition II (5)ENGL 201 College Composition: Analysis/Research/Document (5) QUANTITATIVE/SYMBOLIC REASONING (5 credits) Consult your advisor for course options. HUMANITIES (15 credits) Consult your advisor for course options. SOCIAL & BEHAVIORAL SCIENCES (15 credits) Consult your advisor for course options. MATHEMATICS & NATURAL SCIENCE (15 credits) Consult your advisor for course options. HEALTH & PHYSICAL EDUCATION (3 credits) Consult your advisor for course options. ELECTIVES (24 credits) CMST& 220 Public Speaking(5)CMST 201 Public Speaking (5) These courses can be taken before or during the major Program.  Foreign Language o Two full years of high school-level or one full year of college-level credit is required for graduation.  Cultural Diversity (4 quarter credit minimum) o CMST 260 Multicultural Communication (5) o ENGL 160 Women’s Literature (5) o ENGL 180 Multicultural Literature (5) o HIST 107 Chicano History (5) o HIST 115 History of Modern Middle East (5) o HIST 116 History of Africa (5) o HIST117 History of India (5) o ICS 120 Survey of Hispanic Culture (5) o ICS 125 Survey of Native American Cultures (5) o ICS 130 Survey of Asian American Culture (5) o ICS 255 Race and Ethnic Relations (5) o SOC 160 Gender Studies (5) o WS 155 Women’s Cultural Heritage (5) o WS 160 Women in Literature and Art (5) Course(s) listed in the left column are those offered at your institution, course(s) listed in the right column are those that are equivalent at EWU.